Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Veeraj Shenoy

Chief Operating Officer- Food & Beverage
Mumbai
Veeraj Shenoy

Summary

  • A Food & Beverage specialist with an overall experience of 20+ years, seeking senior level assignments in F&B Operations and Production with a premier organization in Retail/Entertainment/Hospitality .
  • A keen strategist with the flair for designing and implementing innovative strategies for accelerated growth of the organization.
  • Over all custodian for F&B from Concept to Operating stage.
  • Constant innovator known for producing top quality, creative products contributing to revenue growth while simultaneously reducing food and labor costs
  • Proficiency in preparing, producing and presenting high quality food. Experience in creating recipes and handling preparation of elaborate meals.
  • Possess an adaptable, flexible approach to work & excellent organizational skills
  • Transparent, flexible and an efficient team member, with Strong leadership, efficient people management, analytical, public relations and communication skills
  • Global and Pan India experience , ungergone various strategic and managment workshopsans seminars
  • Award wining Chef, done marquee Destination events, Retail F&B, Media presence and Heads of States Banqueting


Knowledge Purview


  • Hospitality & Culinary Management
  • Business Head for F&B
  • P&L Management
  • Profit & Growth Strategies
  • Front- & Back-of-House Operations
  • Budgeting & Cost Controls
  • Retail—Merchandising
  • Guest Service Excellence
  • Multi-outlet Operations
  • Five-Star Dining/Menu Development
  • Team building and Training
  • Safety/Sanitation/Quality Controls
  • Vendor/Inventory Management
  • Turnaround Management
  • Strategic Marketing & Sales
  • Restaurant & Kitchen Design
  • QSR Formats
  • Multifaceted F&B Formats


Overview

21
years of professional experience
9
years of post-secondary education

Work History

Malpani Group
Mumbai

COO- Food & Beverage
12.2022 - Current

Job overview

Malpani Group is well diversified business house active in Renewable energy, FMCG products, Amusement and Water Park, Real estate, Hotels etc.

  • Portfolio of marquee Theme and water parks - Imagicaa, Wet N Joy, Sai Teerth, Dave and Busters etc.
  • Business head for all F&B across pan India Parks
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Refined organizational structure to consolidate, streamline, and delineate necessary functions.
  • Managed procurement activities to secure resource acquisitions at best possible cost.
  • Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
  • Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
  • Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
  • Represented organization at external meetings and events to promote and build relationships with key stakeholders.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Devised and presented business plans and forecasts to board of directors.
  • Managed financial, operational and human resources to optimize business performance.

Jollywood- VELS Group
Bangalore

Vice President F&B and Retail
08.2022 - 12.2023

Job overview

JOLLYWOOD is an upcoming magical and fun-filled world of its own, offering immersive entertainment, fun, relaxation, dining, shopping, and events at a single location.

World-class Theme Park and Water park with essence and tribute to Movies and adventure. Spread over 50 acres.

Promoted by VELS Group from Chennai


  • Identified plans and resources required to meet project goals and objectives.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Built and managed project scopes, plans and budgets to maximize resource utilization.
  • Entire conceptualization and Design for F&B over 2 million SFT in a park

Freelance
Pan India

Food and Beverage Management Consultant
05.2021 - 07.2022

Job overview

Consulted and determined Post Covid Strategies for Brands like Imagica Guardian Media. etc.

Travel Food Services SSP PLC UK
Mumbai

Vice President- Culinary
03.2020 - 04.2021

Job overview

  • Established performance goals for department and provided methods for reaching milestones.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

Adlabs Entertainment Ltd
Mumbai

Vice President- F&B and Retail
08.2017 - 03.2020

Job overview

  • Business Head for Entire Non ticketing at Imagicaa and Aquamagicaa
  • Created Marquee backended brands for the park and Adlabs
  • Accountable for F&B and Retail verticals
  • Maximize the return on capital employed
  • Develop comprehensive business plans consistent with the company's overall goals and strategies
  • To oversee and approve the buying budget, capital and operational.
  • Oversee overall business plans in the areas of pricing, promotion, assortment and allocation for each unit.
  • Sync with Marketing on the yearly marketing calendar keeping F&B in mind.
  • Conceptualized restaurants at the theme park.
  • Created various models of F&B across park including vending points and Kiosks
  • Created food carts across the park.
  • Have developed a pizza outlet, an express format for Red Bonnet and Food court beside multiple kiosk and carts for the water park.
  • Run Kitchen operations along with the other operations of the destination.
  • Overall Business head for AEL—RETAIL and F&B

Adlabs Entertainment
Mumbai

Vice President - F&B
05.2016 - 07.2017

Adlabs Entertainment
Mumbai

Associate Vice President- F&B
06.2015 - 04.2016

Adlabs Entertainment
Mumbai

Executive Chef
11.2012 - 05.2015

Travel Food Services
NCR Delhi

Executive Chef- India Ops
08.2010 - 11.2012

Job overview

Mumbai Airport Operations – Domestic and International Airport Muscat & Salalah / Trivandrum/ Jaipur Airport Operations Delhi Airport Operations – Domestic and International Airport


• Heading the Main Kitchen and commissary for the GVK TFS joint venture- 65 Outlets (Mumbai Ops) ,and GMR TFS joint venture - 38 Out- lets (Delhi Ops)
• Instrumental in designing and setting up the outlets at the international terminal, Kitchen Planning and designing with projects and successful opening of International and Domestic wing of T3 at Delhi
• Responsible for directly supervising a team of 210 kitchen staff members (Mumbai Ops), 130 kitchen staff (Delhi ops)
• Overseeing man power planning and development, retention and empowerment of the team
• Managing staff training and development, resulting in up gradation of skill levels of restaurant staff and ensuring excellence of the finished product
• Controlling of the food cost in the different units without compromising with the standard/quality; consistently introducing effective cost saving measures
• Ensuring compliance with standard recipes, implementation of standard
operating and hygiene procedures across the restaurant outlets
• Vendor development for perishable/ nonperishable products, serve
ware, cutlery and crockery.
• Developed and implemented procedures, control systems for maintaining hygiene and quality standards ensuring profitability of operations.
• Constant auditing of the unit operations through guest comment cards and guest feedback

Pan India Food Solutions
Bangalore

Executive Chef/ Operations South
02.2008 - 08.2010

Job overview

• Responsible for the opening and running of brands like Gelato Italiano, Spaghetti Kitchen, Spoon food courts, Copper Chimney, Food Talk- Gourmet Food courts , Bombay Blue Restaurants &Express formats
• Business development for the above brands in Southern India
• Overall responsible for the profitability, Top Line and Bottom line of Southern India for the Group
• Handled the entire in stadia and Hospitality for IPL 2010
• Controlling of the food cost in the different units without compromising with the standard/quality; consistently introducing effective cost saving measures
• Managing staff training and development, resulting in up gradation of skill levels of restaurant staff and ensuring excellence of the finished product

Carnival Cruise Lines
Miami

Chef
04.2007 - 02.2008

Job overview

• Responsible for the entire production of the Kitchen Brigade
• Ensuring smooth Functioning of the massive catering operation
• Key role in implementing and ensuring United states Public Health manual and HACCP plans in the Main Galley
• Supervising and maintaining the functions of all the employee facilities and related costs
• Maintaining an High Guest feedback rating at Dining rooms and all day dining restaurants
• Responsible for maintaining an effective employee relation, Morale, motivation as there are over 60 different Nationalities working on board
• Developing formal training programs for all the team members- Safe- ty, Management systems, Food styling and new menus

Concept Hospitality- Lotus Suites Ecotel
Mumbai

Senior Sous Chef
08.2006 - 04.2007

Job overview

• Joined the company initially as a Kitchen Management Trainee and was subsequently elevated to Senior Sous Chef

• Responsible for kitchen brigade of 42 Team members, maintaining effective employee relations, morale, motivation & Interdepartmental
relationships

• Key role in menu engineering and planning, participate in the pricing policies in consultation with F&B Controller and other Outlet Managers in consideration of Local requirements , Market Needs, Competition, Trends, Recipes, Potential Cost, Availability of product ingredients.

• Controlling and analyzing Quality levels of F&B production and presentation including the employee cafeteria, Guest satisfaction

• Having a comparative analysis of other competitive hotels and restaurants and using ways and techniques to enhance the quality & creating a Brand of the hotel

• Innovate new recipes, new methods and focus to standardize operating procedures to increase productivity and enhance quality

• Responsible for maintaining the budgeted food cost by keeping a tight control on pilferages, reducing waste due to negligence and improper planning in liaison with the F&B Controller to get various indicators
• Handling Banqueting events in coordination with the Banquet Sales Manager
• Inspection of all perishable food items, Production areas & equipment
• Assisting in planning of yearly budgets and Goal setting for every year

• Key role in controlling Food Cost in order to achieve maximum

Concept Hospitality- Lotus Suites Ecotel
Mumbai

Sous Chef
08.2005 - 08.2006

Concept Hospitality- Orchid Ecotel
Mumbai

Junior Sous Chef
08.2004 - 08.2005

Concept Hospitality- Orchid Ecotel
Mumbai

Kitchen Management Trainee
08.2002 - 07.2004

Education

Ural Tech University
Mumbai

International Executive MBA
08.2018 - 08.2020

Institute of Hotel Management- Mumbai
Mumbai

DHMCTAN-Hotel Management
08.1999 - 08.2002

Kalinga University
Raipur

Bachelor of Arts from Economics
08.2019 - 08.2022

IHMCTAN- Mumbai
Mumbai

Craftsmanship Course in F&B from F&B
01.1998 - 12.1998

Skills

Business Head

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Timeline

COO- Food & Beverage

Malpani Group
12.2022 - Current

Vice President F&B and Retail

Jollywood- VELS Group
08.2022 - 12.2023

Food and Beverage Management Consultant

Freelance
05.2021 - 07.2022

Vice President- Culinary

Travel Food Services SSP PLC UK
03.2020 - 04.2021

Kalinga University

Bachelor of Arts from Economics
08.2019 - 08.2022

Ural Tech University

International Executive MBA
08.2018 - 08.2020

Vice President- F&B and Retail

Adlabs Entertainment Ltd
08.2017 - 03.2020

Vice President - F&B

Adlabs Entertainment
05.2016 - 07.2017

Associate Vice President- F&B

Adlabs Entertainment
06.2015 - 04.2016

Executive Chef

Adlabs Entertainment
11.2012 - 05.2015

Executive Chef- India Ops

Travel Food Services
08.2010 - 11.2012

Executive Chef/ Operations South

Pan India Food Solutions
02.2008 - 08.2010

Chef

Carnival Cruise Lines
04.2007 - 02.2008

Senior Sous Chef

Concept Hospitality- Lotus Suites Ecotel
08.2006 - 04.2007

Sous Chef

Concept Hospitality- Lotus Suites Ecotel
08.2005 - 08.2006

Junior Sous Chef

Concept Hospitality- Orchid Ecotel
08.2004 - 08.2005

Kitchen Management Trainee

Concept Hospitality- Orchid Ecotel
08.2002 - 07.2004

Institute of Hotel Management- Mumbai

DHMCTAN-Hotel Management
08.1999 - 08.2002

IHMCTAN- Mumbai

Craftsmanship Course in F&B from F&B
01.1998 - 12.1998
Veeraj ShenoyChief Operating Officer- Food & Beverage