Vengadesan Devagourou
Mumbai
Summary
Product Designer with 6+ years experience improving conversion, retention, and engagement for high-traffic digital products. Increased paywall conversion by 25% and reduced churn by 10% through UX optimization and behavioral design. Experienced in product-led growth, motion UX (Rive/After Effects), and accessibility-driven design.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Designer
Eight Network
Mumbai
03.2025 - Current
- Optimized high-traffic product paywall pages by reducing cognitive load through improved visual hierarchy; resulted in a 25% increase in conversion rates.
- Engineered product design improvements focused on the retention funnel, successfully reducing user drop-off rates by 10% and re-acquiring 15% of previously cancelled users through targeted UX interventions.
- Directed visual storytelling for show posters and high-conversion marketing campaign graphics, balancing creative impact with performance-driven design to drive user engagement.
- Designed a high-stakes investor pitch deck that successfully articulated the company’s value proposition, directly contributing to the firm’s acquisition.
- Collaborated cross-functionally with key stakeholders to translate business objectives into user-centric design solutions, ensuring a seamless and optimized product experience across all touchpoints.
Project Management Associate
4basecare
Bangalore
10.2023 - 10.2024
Design Consultant
Peeple Media
Puducherry
04.2018 - 09.2023
- Elevated digital experiences by integrating high-fidelity motion graphics via Rive and After Effects, enhancing user engagement and brand storytelling through interactive web components.
- Optimized information architecture and UX copy for client websites, utilizing SEO principles to improve search visibility while ensuring a seamless, intuitive user journey.
- Defined and executed comprehensive brand identities and event designs, strategically positioning clients to increase market visibility and strengthen brand authority within their industries.
- Championed inclusive design by auditing and implementing WCAG 2.1 guidelines, ensuring all web and mobile products met rigorous accessibility and usability standards.
- Managed end-to-end project lifecycles for diverse clients, acting as a strategic partner to align creative output with specific business growth objectives.
Education
Master of Science - Biotechology
Pondicherry University
Puducherry04-2023
B. Tech - Biotechology
BSA Crescent University
Chennai07-2021
Skills
- Visual design
- User experience
- Motion graphics
- Brand strategy
- Accessibility standards
- Digital marketing
- Basic SEO
- Project management
- Prototyping Skills
Certification
Google UX Design Professional Certificate
Timeline
Designer
Eight Network
03.2025 - Current
Project Management Associate
4basecare
10.2023 - 10.2024
Design Consultant
Peeple Media
04.2018 - 09.2023
Master of Science - Biotechology
Pondicherry University
B. Tech - Biotechology
BSA Crescent University