Venkat Raman
Pune
Summary
Dynamic communications leader with extensive experience at Bajaj Finserv Asset Management Limited, specializing in strategic crisis response and brand strategy. Proven track record in cultivating media relationships and executing impactful communication strategies, enhancing brand equity and visibility through comprehensive event oversight and innovative social media management.
Overview
12
12
years of professional experience
Work History
Lead Corporate Communications
Bajaj Finserv Asset Management Limited
Pune
09.2023 - Current
- Strategic communications advisory to the senior management team
- Profiling the leadership and creating brand equity
- Ideation and execution of earned media strategy and media outreach
- Writing press releases, pitch notes etc
- Creating intellectual brand properties and event management
- Crisis communications
Senior Manager
South Indian Bank
Mumbai
09.2022 - 08.2023
- Incorporate key business priorities in external communications
- Coordinate closely with products and business teams, IT, HR, CSR, and other key functions to develop messaging for corporate / brand initiatives
- Lead crisis and strategic communications
- Writing press releases, articles
- Guide key external communications activities for multiple business teams and support content development
- Facilitating media interaction for senior management
- Cultivate key media relationships with various media houses
- Managing award nominations and speakership opportunities
Senior Account Manager
Avian Media Pvt Ltd
Mumbai
04.2022 - 08.2022
- Formulate and execute external communications strategies
- Responsible for delivering communication strategies for the clients in line with business objectives
- Cultivate and strengthen key media relationships with various media houses
- Team Management
Manager
ICRA Ltd
Mumbai
05.2020 - 04.2022
- Formulate and execute external communications plan, work with industry bodies
- Work on brand positioning, marketing communications & media strategy, engagement ideas for digital platforms
- Responsible for delivering communication strategies for different requirements
- Spearheading the social media part and managing the content for respective brand pages
- Cultivate and strengthen key media relationships
- Showcase the research strength of the organization
- Keeping track of the share of voice metrics and planning the activities
- Maintaining social media pages and exploring paid campaign ideas
- Exploring speakership opportunities and regularly liaising with industry bodies and media partners
- Vendor management
Manager
HDFC Securities Ltd
Mumbai
10.2016 - 04.2020
- Work closely with various business & research heads to ideate & strategize the communication plan
- Creating the next-in-line speakers for the company and media training
- Crisis communication strategy & recommendations to management
- Cultivate key media relationships
- Explore opportunities for awards & speakerships for recognition of recall for the brand
- Social media campaigns
- Employer branding
- Intranet – content planning, creative ideation, and execution
Manager
Angel One
Mumbai
03.2015 - 10.2016
- Building and fostering relationships with key media personnel across print/online /electronic media
- Explore and identify media opportunities in Print and TV
- Timely dissemination of company updates & policies across media and various stakeholders
- Writing press releases and press notes & ensuring that they reach the target audience
- Assisting in developing content for all requirements of marketing, branding & communications
Associate
Ketchum Sampark PR Pvt. Ltd
Mumbai
04.2013 - 03.2015
- Monitoring the direct and competition media messages
- Conduct research through competition tracking and SWOT analysis
- Leverage media participation through industry story participation and exclusive articles
Education
Master of Arts - Mass Communication, Advertising, and Journalism
Chandigarh University
Mohali04-2024
Post Graduation - Advertising and Public Relations
K C College
Mumbai01.2015
Skills
- Strategic Crisis Response
- Social media management
- Communication Strategies
- Comprehensive Event Oversight
- Brand strategy
Accomplishments
- Awarded as Top 30 Corporate Communication Teams - 2019 by Reputation Today
- Shortlisted for two consecutive years in-house communications team of the year (Mid Size) at Fulcrum Awards
- Regular participation in PRmoment
- Bylines in national daily DNA and Udit Vani (Hindi daily in Jamshedpur)
Affiliations
- Writing
- Reading
- Travelling
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Telugu
Upper Intermediate (B2)
B2
Timeline
Lead Corporate Communications
Bajaj Finserv Asset Management Limited
09.2023 - Current
Senior Manager
South Indian Bank
09.2022 - 08.2023
Senior Account Manager
Avian Media Pvt Ltd
04.2022 - 08.2022
Manager
ICRA Ltd
05.2020 - 04.2022
Manager
HDFC Securities Ltd
10.2016 - 04.2020
Manager
Angel One
03.2015 - 10.2016
Associate
Ketchum Sampark PR Pvt. Ltd
04.2013 - 03.2015
Master of Arts - Mass Communication, Advertising, and Journalism
Chandigarh University
Post Graduation - Advertising and Public Relations
K C College
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