Venkat Sai

Pardot

• Developed and executed engagement studios within marketing automation platforms to nurture leads through targeted and personalized workflows.
• Proficient in managing data imports, ensuring accuracy and completeness for effective campaign targeting and segmentation.
• Designed and implemented various forms to capture lead information, enhancing data collection and interaction with the audience.
• Created compelling and visually appealing email campaigns to drive engagement and deliver targeted messages to the audience.

Hubspot

• Successfully designed and implemented complex workflows in HubSpot to streamline marketing and sales processes.
• Resolved synchronization issues between HubSpot and Salesforce, ensuring seamless data integration and consistency across platforms.
• Spearheaded the creation and management of impactful marketing campaigns within the HubSpot platform, contributing to increased brand visibility and lead generation.
• Developed and optimized lead scoring models in HubSpot to enhance lead qualification, enabling more targeted and effective marketing efforts.
• Expert at seamlessly integrating HubSpot with Salesforce, optimizing the efficiency of both systems.

Marketo

• Skilled in Marketo with experience implementing campaigns, managing list imports, and generating reports. Familiar with the basics, contributing to effective marketing strategies and data-driven decision-making.

• Successfully managed and executed 15+ Pardot campaigns, including email marketing, lead nurturing workflows, and automated marketing processes
• Optimized 20+ landing pages, forms, and email templates in Pardot to drive lead generation and customer engagement
• Implemented lead scoring and segmentation strategies to effectively target and prioritize leads for sales conversions
• Assisted in creating and implementing 10+ marketing automation workflows to nurture leads throughout the customer journey
• Implemented 2 salesforce flows.