R Studio
Venkata Kalyan .B
Senior Analytics Manager
Bengaluru
Summary
Knowledgeable Analytics Professional with solid background in managing KPIs tracking, data analytics, project management and planning. Proven history of aligning project outcomes with organizational goals. Demonstrated effective leadership and strategic planning skills, ensuring smooth project execution and team collaboration.
Overview
12
12
years of professional experience
3
3
Certifications
Work History
Project Management Consultant – O/O the Executive Officer
Tirumala Tirupati Devasthanams
Tirupati
04.2025 - Current
- Identified Opportunities for improving the efficiency in darshan timings at the temple shrine
- Ownership of program management for 20+ digital initiatives across the TTD temples
- Monitoring and dashboard creation for 25+ KPIs across key functions of the Organization
- Tracking progress of reform initiatives across Digital, Infrastructure, Security, and Dharmic projects
- Generating key action taken reports with coordination with multiple departments for executive reviews
- Identifying and reporting key observations from the data analysis and recommending swift action
- Liaised with team members to resolve issues that impacted project delivery.
- Facilitated stakeholder meetings to present project updates, discuss challenges, solicit feedback, and maintain open lines of communication.
Analytics Lead – International Markets (EMEA)
Disney+ Hotstar (International Analytics)
Bangalore
08.2022 - 04.2025
- Tools Used: Looker, Redash, Snowflakes, Amplitude, R Studio, Anaconda, Jira, Air table
- Lead a team of 9 analysts supporting the analytics projects across BUs (ex. Growth, Marketing, Product etc)
- Streamlined agile ways of working for analytics team with 7+ cross functional teams across 5 countries
- Devised MMM models for enabling marketing teams in optimizing spends across channels & campaigns
- Partnered with product team in effective platform migration from legacy systems in a phased manner
- Performed & lead multiple Ad-hoc analysis in answering analytical questions from cross functional teams
- Designed and implemented self-serve dashboards aiding various KPIs tracking for cross functional teams
- Responsible for Leadership reporting and driving Monthly / Quarterly business review sessions from analytics
- Lead experimentation analytics from hypothesis generation, impact assessment & driving recommendations
Senior Manager – Revenue Management
OLA – Dash (Quick Commerce)
Bangalore
12.2021 - 08.2022
- Discounting & Analytics
- Tools Used: Hive, R Studio, Anaconda, MicroStrategy, MySQL
- Designed and developed solver based discount optimization algorithm for SKU level discounts on platform
- Responsible for driving order growth with optimal discounting as per the MOP for the month
- Defined KPIs for Quick Commerce business covering all the functions for dash
- Lead a team of 6 analysts in driving the dashboarding and regular RCA / Insight generation analysis
- Designed multiple cross functional dashboards for KPIs tracking and leadership reporting on MSTR
- Strategized on the right customer segmentation for New User Acquisition & Retention campaigns
- Strategized on right customer targeting for acquiring customers on dash from other OLA businesses
- MOP for the dash business, along with workings for the cross business customers
Assistant General Manager- Growth (Planning & Retention)
Paytm Mall
Bangalore
04.2021 - 12.2021
- User Retention and Growth Analytics
- Tools Used: Google Data Studio, Big Query, Hive, R Studio, Anaconda
- Designed and analysed the cohort based retention and conversion metrics, for improvement areas to focus
- Designed & executed segmented promotions for retention across the cohorts via PNs, emailers and in-app
- Strategizing on the right mix of incentives for each segment to improve their repeat rate
- Designed Segmentation of ~10mn customers using RFM, LTV segmentation methodologies
- Conducted multiple surveys for different customer segments / cohorts to identify the retention opportunities
- Automated a code for identifying the top acquisition drivers and retention drivers across all mall products
- Designed and created dashboards for customer retention tracking metrics and growth initiatives
- Revenue Planning
- AOP / MOP planning for the mall business, working with cross functional teams
- Top line (Impressions) / Revenue projections through forecasting and trend analysis
- Day to day tracking of key metrics against the plan, and weekly reporting for business reviews
- Conducted RCAs on timely basis for deviations in the plan and driving corrective measures
- Revenue planning for special events basis historic trend and growth strategy from category teams
- Driving an optimization algorithm for identifying the right mix of impression share for each category
Senior Business Analyst - Analytics
Swiggy (Bundl Technologies)
Bangalore
04.2020 - 03.2021
- Programming: R Programming, SQL, Power BI, Python
- Tools Used: AWS Forecasting, Snowflake, Power BI, R Studio, Anaconda
- Forecasting: Designed and Developed Timeseries based Forecasting models for OPD forecasting
- Developed and implemented ARIMA, FB Prophet based timeseries models for demand forecasting
- Automated the Demand planning process with R Script for weekly hiring cycles
- Designed and developed prediction models (Random Forest, XG Boost) for login hour prediction
- Project: Automated Rain Signals Integration Analytics
- Designed experiment framework for analysing the impact of using third party rain signals for rain mode
- Analysed the impact of the automation by real time tracking of the success metrics in a dashboard
- Provided recommendations for the product enhancements to derive highest benefits from automation
- Designed schema for integration of the new product for accounting, and designed dashboards for tracking
Manager – Merchandising Strategy
Swiggy (Bundl Technologies)
Bangalore
07.2018 - 03.2020
- Strategizing on right mix of Merchandising properties for driving user engagement and order growth
- Responsible for Merchandising Ideation, Execution and Analysis of Campaigns on the Swiggy Platform
- Devised and scaled up the Merchandising campaign planning and execution to PAN India city wise
- Ideation and curation of new Merchandising entry points for aiding user discoverability of varied accounts
- Cross team interactions with product, business and Marketing teams for Campaign planning for a month
- Lead and guided a team of Operations and Designers for effective execution of merchandising plans
- Merchandising Analytics for Leadership reporting of Merchandising updates on the platform
- Metric based analysis and course corrections on Campaigns and other Merchandising experiments
- Driving Merchandising experiments on various widgets for maintaining Freshness on Merchandising
- Project: Impacting order growth for high importance strategic accounts via Merchandising interventions
- Segmentation of 4K accounts, basis User Experience (L2M, M2C) and Conversions (Orders) metrics
- Planning and Execution of Merchandising Properties to impact the problematic areas of different segments
- GTM for the Merchandising Product launches
- Driving the scale up of Merchandising revamp of the app with new widgets
Manager – Channel and Loyalty Analytics (Descriptive and Diagnostic)
Dr. Reddy’s Laboratories
Hyderabad
08.2017 - 06.2018
- Tools Used: Tableau, R (for Data Manipulation), Excel, VBA and SQL
- Retail Loyalty Analytics
- Segmented 40K+ chemists across the SKUs in the loyalty program upon 4 year sales using RFAM Analysis
- Direct Marketing Campaign Impact Analysis - Recommended course corrections on 1K+ Doctor Meets
- Designed a Retention Grid in Tableau for 40K+ chemists enrolled in the program for a period of 4 years
- Designed KPIs and Implemented innovative field incentives for driving the loyalty program
- Designed dashboards in Tableau for the leadership teams in real time monitoring across KPIs
- Market Basket & Inception analysis on the chemist purchases basis TAs for product Recommendation engine
- Secondary Sales and Stockists Analytics
- Generate Stockist Clusters for recognizing patterns in the GST impact on their Purchase
- Designed a Grid to track and detect leakages in the business at a stockist level
- Defined and tracked various KPIs on the Purchase and distribution trends of the stockists
- Designed dashboards for tracking the purchase trends of 4K+ stockists
Product Manager - Institution Business (Strategic Initiatives)
Dr. Reddy’s Laboratories
Hyderabad
09.2016 - 07.2017
- New Product launches and Pipeline Evaluation – Institution Portfolio
- Launch of the first Medical implant product in DRL Portfolio and a new division for in - Hospital Products
- Design the brand plan with clear segmentation and communication across the segments for FY’18
- Design a digital app for effective Query handling and experience sharing of Neurosurgeons
- Market Research on Product evaluation and Positioning in Neuro Surgery segment and Three Pipeline products
- Business Case for three Pipeline products across advanced wound care and Implants portfolios
- MIS and Analytics for Institution Business Team
- Define KPIs and develop dashboards for the tracking and reviews with the Sales Team.
- Analysis IMS hospital data and key National level tenders for new product ideation in Institutions Portfolio
- Marketing - Key Accounts (Govt. and Corporate Hospitals) Team
- Design a Corporate Brochure and train the KAM Team on the communication with KOLs and KBLs
- Evaluate DRL Portfolio for Focus Products in Institutions and design communication for all the segments
- Develop and Implement the Marketing plan for the Institutions Team
Sales Stint – Management Trainee
Dr. Reddy’s Laboratories
Hyderabad
04.2016 - 09.2016
- Chemist engagement Project – Design app for effective chemist engagement and information sharing
- Drive RX change from Non Prescribers of an In-licensed paediatric product – 30% Conversion
IT Consultant – Summer Intern
Cognizant Business Consulting
Chennai
04.2015 - 06.2015
- Project : Competitive Analysis of QA Technology Consulting landscape
- Comparative Analysis and SWOT of CBCs service offerings in digital assurance space across competition
- Suggested focus areas in strategizing new service offerings for QA Technology Consulting
- Awarded Best Intern amongst 47 interns and a Pre Placement Offer (PPO)
Business Development Manager and Aptitude Trainer
Career Launcher Edu Ltd
Tirupati
04.2013 - 05.2014
- Generate business leads by consulting stakeholders at institutions and delivering Guest lectures
- Lead the Business development activities across channels to increase enrolments by 50%
Technical Associate – Performance Engineering
Tech Mahindra Ltd
Bangalore
01.2011 - 04.2013
- Client interactions for requirement gathering, report analysis and presentations
- Managing various teams (Design, Development and Testing) for performance executions
- Increased the productivity with innovative automations from 30% to 80%
- Increased the revenues of the project by 1.2 million by automation strategies
- Analyse client application performance and provide recommendations and improvements
Education
Post Graduate Programme in Business Analytics and Business Intelligence -
UT Austin Online
Online01.2020
MBA - Marketing and Operations
Faculty of Management Studies (FMS), University of Delhi
Delhi01.2016
B. Tech - Electrical and Electronics
Sree Vidyaniketan Engineering College, JNTU Anantapur
Tirupati01.2010
Skills
Data analysis
Experienced in Python programming
Predictive modeling techniques
KPI tracking
Strategic planning
marketing analytics
SQL
Data Visualization
SQL
Data Visualization
Certification
Certified Green Belt Professional, Lean Six sigma, KPMG
Software
Python Programming
Power BI
Tableau
SQL
Predictive Modeling algorithms
Looker Studio
Google Analytics
Timeline
Project Management Consultant – O/O the Executive Officer
Tirumala Tirupati Devasthanams
04.2025 - Current
Analytics Lead – International Markets (EMEA)
Disney+ Hotstar (International Analytics)
08.2022 - 04.2025
Senior Manager – Revenue Management
OLA – Dash (Quick Commerce)
12.2021 - 08.2022
Assistant General Manager- Growth (Planning & Retention)
Paytm Mall
04.2021 - 12.2021
Senior Business Analyst - Analytics
Swiggy (Bundl Technologies)
04.2020 - 03.2021
Manager – Merchandising Strategy
Swiggy (Bundl Technologies)
07.2018 - 03.2020
Manager – Channel and Loyalty Analytics (Descriptive and Diagnostic)
Dr. Reddy’s Laboratories
08.2017 - 06.2018
Product Manager - Institution Business (Strategic Initiatives)
Dr. Reddy’s Laboratories
09.2016 - 07.2017
Sales Stint – Management Trainee
Dr. Reddy’s Laboratories
04.2016 - 09.2016
IT Consultant – Summer Intern
Cognizant Business Consulting
04.2015 - 06.2015
Business Development Manager and Aptitude Trainer
Career Launcher Edu Ltd
04.2013 - 05.2014
Technical Associate – Performance Engineering
Tech Mahindra Ltd
01.2011 - 04.2013
Post Graduate Programme in Business Analytics and Business Intelligence -
UT Austin Online
MBA - Marketing and Operations
Faculty of Management Studies (FMS), University of Delhi
B. Tech - Electrical and Electronics
Sree Vidyaniketan Engineering College, JNTU Anantapur