Summary
Overview
Work History
Education
Skills
Timeline
Generic

VENKATAGIRI DITTAKAVI

Expertise in Customer Facing Roles
Bangalore

Summary

  • A gross root professional with experience of over 34 years in achieving sustained business growth. Steering; marketing & merchandising function.
  • End-to-end marketing (both digital as well as traditional) responsibility for a) Customer acquisition, b) customer retention.
  • Using Data Analytics tools for decision-making.
  • Process design, Implementation, and automation.
  • Capable in providing strong support in the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium, and long-term revenues & profitability and shareholder returns.
  • Skilled at driving supply chain efficiencies.
  • Working with large; intra & inter teams for achieving common organizational goals.
  • Expertise in effective operations management, encompassing; P r
  • D u c t / P r i c e & M a r k e t benchmarking, requirement analysis, sampling, production, SCM & RCA's to ensure on-time achievement of organizational targets.
  • Energetic, go-getter with good success in building & maintaining relationships with key corporate decision makers; Establishing & implementing the short & long range goals, objectives, policies & procedures.
  • Excellent interpersonal & customer relationship management skills with the skills to work in a multi-cultural environment.

Overview

34
34
years of professional experience
2028
2028
years of post-secondary education

Work History

Buying & Merchandising: Manager

  • Worked for 6 months at Makro, Manchester UK as Buying & Merchandising: Manager
  • Travelled to U S A, Germany, France, Italy to attend the International Procurement Conference & attended a training program in Assortment Planning & negotiations

Head (f & v: Quality & Process)

Bigbasket.com
04.2016 - 05.2024
  • Company Overview: Big basket India's largest On-line Grocery Organization
  • A TATA ENTERPRISE
  • Managing activities involving: Defining marketing & merchandising strategy also building category tree, buying & replenishment planning, range reviewing
  • Identifying, negotiating & signing up terms of trade with FMCG companies
  • Content management/marketing, involving product shoots & capturing data on the product; coordinating third party content management
  • End to end Marketing (Digital & Print) responsibility; SEO & SEM Guiding Business Analytics for sharper decision making
  • Administering buying & replenishment activities involving running MBQ model for stock replenishment and perishable model for fruits & vegetables replenishment
  • Maintaining 99% customer fill rate
  • Maintaining Inventory turnover and supporting Kirana / Mandi & HoReCa business teams
  • Spearheading F & V Operations, quality specifications & adherence, delivering freshness to customers due to direct farmer procurement also managing In-house cut vegetables department which was licensed from CFTRI Mysore
  • Procuring directly up to 80% volume from farmers through company owned collection centers
  • Directing functions involving: Process audits for operational efficiency, Focus on temperature controlled supply chain and dump accounting & control, F & V pack house productivity control
  • Big basket India's largest On-line Grocery Organization
  • A TATA ENTERPRISE
  • Responsible for Marketing, Customer Experience / Retention
  • Ensuring customer complaints are maintained at targeted levels
  • Ensuring Net Promoter Score (NPS) is maintained at 3+ Level
  • Ensure the wastages due to natural causes in at a best benchmarked Industry standard
  • Enabling a healthy bottom line
  • Negotiated with FMCG companies exclusive launches of Products / brands
  • Enhanced customer fill rate above 99% on a sustained basis
  • Regular interaction with customer's as well as Influencers to enable process as well as Quality improvement
  • Reference Credits: Executive Chairman STEER WORLD, Seasoned Professional and reputed Author & Angel Investor; T.N
  • Hari, in his bestselling book 'Saying No to Jugaad - The Making of Bigbasket,' mentions my contributions to the journey of Big Basket

Regional Director

The Associated Chambers of Commerce & Industry of India (ASSOCHAM)
08.2010 - 02.2012
  • Engagement with State governments on policy Issues and facilitating Industry interface
  • Conducted various, seminars, workshops on diverse Industry segments
  • Networked with Industry captains across verticals as well as with state & Central government on policy initiatives

Head - Merchandising

The Gourmet Stores Pvt. Ltd.
08.2009 - 06.2010
  • Company Overview: Ruci & Idoni is a Food Retail entrepreneurial start-up on the lines of Dean & Deluca on New York
  • Worked on FMCG foods & non foods: negotiated terms of trade with both national & international companies, range & assortment planning, marketing & promotional planning
  • Developed private label portfolio: staples, sweets & savories also managed gourmet & exotic range fresh fruits & vegetables and fresh meats
  • Ruci & Idoni is a Food Retail entrepreneurial start-up on the lines of Dean & Deluca on New York

Vice President

The Nilgiri's Dairy Farm Pvt. Ltd.
08.2006 - 07.2009
  • Handled Dry Grocery business involving Rs
  • 50 core turnover (US $ 10 Million PA Approx.)
  • Successfully managed product portfolio: Rice & Rice products, Wheat & Wheat Products, Pulses, Dry Fruits, Spices & Sugar (Total of 275 sku's) + All the bakery ingredients for the groups Bakery business + All Packaging needs of the group
  • Adhered set quality norms (Nilgiri's is the benchmark in the Modern Trade formats)
  • Managed Basis MBQ and delivered 85% shelf life / freshness for end consumer
  • Planned & implemented store layout for STAPLES category

Manager (Buying & Merchandising)

Metro Cash & Carry India Pvt. Ltd.
04.2002 - 07.2006
  • Successfully developed business at Hotels, Restaurants & Caterers (HoRECa), performed business with A/c's like The Oberio, The Leela, Taj West End, BJN Hotels for supply purchase requirements also institutions like ISKCON, MICO & Parle Biscuits
  • Played a key role in selling private labels products to local kirana stores
  • Categories Managed: Dairy (Fresh Milk & Milk Products, Butter & Cheese), Bakery & Frozen which involved frozen meat, Staples (All agro Commodities), Biscuits & Confectioneries

International Marketing / International Business Organizations

01.1990 - 01.2002
  • Handling International marketing, Exports Imports & International Trade

Education

PhD - Management

Christ University

MBA - Marketing Management

Institute of Management Technology (IMT)
Ghaziabad, UP
01.1988 - 01.1990

B.Com. - undefined

Andhra University

Skills

  • Marketing ( Digital & Traditional)

  • Business Analytics

  • General Management

  • Training & Mentoring

  • Head of Customer Experience

  • Team Building & Leadership

Timeline

Head (f & v: Quality & Process)

Bigbasket.com
04.2016 - 05.2024

Regional Director

The Associated Chambers of Commerce & Industry of India (ASSOCHAM)
08.2010 - 02.2012

Head - Merchandising

The Gourmet Stores Pvt. Ltd.
08.2009 - 06.2010

Vice President

The Nilgiri's Dairy Farm Pvt. Ltd.
08.2006 - 07.2009

Manager (Buying & Merchandising)

Metro Cash & Carry India Pvt. Ltd.
04.2002 - 07.2006

International Marketing / International Business Organizations

01.1990 - 01.2002

MBA - Marketing Management

Institute of Management Technology (IMT)
01.1988 - 01.1990

Buying & Merchandising: Manager

B.Com. - undefined

Andhra University

PhD - Management

Christ University

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VENKATAGIRI DITTAKAVIExpertise in Customer Facing Roles