Venkata Kanaka Raju Udumudi

Client: Human Rights Watch

• Responsible for the design, configuration and implementation of
• Marketing cloud platform as per business requirement
• Execute and monitor the campaigns on daily/weekly basis
• Developed SQL queries in-order to fetch the data from SQL data base and segmenting it meanwhile through query
• Employed Data Loader to read, extract, and load data from CSV files
• Used automation studio for performing actions such as imports, Data extracts, File Transfer and SQL query activities for automation/triggered
• Designed and configured journeys using activities within the Journey
• Builder and launched in the production after thorough testing
• Designed and configured on File Drop and schedule Automation
• Design Email Templates and triggered messages by using HTML, CSS and
• AMP scripting
• Setting up infrastructure in Salesforce Marketing Cloud: Data Extensions,
• Queries, Triggered Send Definitions, and Microsites.

Client: Texas Tech University

• Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
• Managed automated email campaigns in the email service
  provider platform, including setup, testing, deployment and
  reporting.
• Created different Data extensions, Data filters and associated
  them to different campaigns.
• Conduct A/B tests on the copy,layout,offers and targeting of email
  promotions.Identify measure of success and report on outcome.
  Knowledge on developing AMPSCRIPT code to implement
  business requirements.
• Track campaign metrics including, sends, click through rates, and other measures using both exact target.
• Analyze campaign results and provide campaign reports.