Venkatesh D

· Offering a career of over 18 + years that reflects year-on-year success in conceptualizing innovative digital marketing

· strategies for maximizing the competitive strength for long-term success .

Identify/Develop/Execute marketing strategies, compelling campaigns and partnerships to accelerate lead
generation, revenue growth, drive traffic to our websites, increase sales pipeline, customer acquisition and
nurture our existing database of leads
• Improve operational processes and reporting related to lead generation programs to measure effectiveness,
performance and ROI of marketing spend
• Provide direction for strategic decision making by analysing each Demand Gen channel, identifying and
understanding changes that drop/increase quality and quantity within each funnel
• Work closely with sales and operations teams to efficiently execute day-to-day objectives in line with high-
level business goals
• Responsible for lead generation using social media channels- SEO, SEM, Linkedin, Content Marketing, ABM,
Email Marketing and Marketing Automation
• Work effectively with the team to create a strong content marketing strategy and thought leadership plan
• Engage with external agencies effectively on SEO and Content Marketing to promote visibility amongst
prospect customers
• Constantly track marketing KPI’s, prepare weekly/monthly/quarterly reports for the executive team based
on annual marketing objectives that demonstrate contribution to new and add-on revenue goals
• Focus on building Flatworld brand awareness through the social media pages both to enable increase in the
business queries and attracting talent.
• Responsible to evaluate the success of marketing programs and seek ways to improve returns promptly.

Responsible for results of the POD including resource utilization, buffer resource management, schedule variance, effort variance, defect management, SLAs, people management, attrition, skills development.

Work on high impact, strategic and consumer acquisition-focused projects (related to paid digital marketing, growth levers, partnerships).
• Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives, driving tangible growth through efficiencies.
• Responsible for tracking the performance of all campaigns that are run.
• Designing and developing the campaigns– International Business and E Commerce, Brand Managers and E Commerce Key Account Managers.
• Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc.
• Influence the brand positioning, feature prioritization and go to market strategies through data.
• Devising and executing the performance marketing strategy.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Generate Media performance and build data visualization, analysis and insights.
• Manage marketing budget and monitor usage for all platforms.
• Working closely with Media and Creative Agencies

Articulate product and service offerings, key benefits and messages for use by sales and marketing
- Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
- Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds
- Drive campaign management for client acquisition programs across multiple channels
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives
- Provide assistance on press releases, contributed articles, presentations, events, and conferences
- Internal reporting and other duties as assigned.
Lead Generation & Sales Enablement
- Create effective, compelling positioning, messaging, and sales tools that are understood and used Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
- Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
- Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
Project management
- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures.
- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
- Market Research and Competitive Intelligence

· conceptualizing innovative digital marketing strategies for maximizing the competitive strength for long term success

· Implemented measurable marketing strategies that realized marketing goals and increased awareness by showcasing the brand in most differentiated ways

· Experienced in managing e-mail marketing campaigns to generate business leads for clients with activities involving work allocation and productivity management of the team

· Successfully managed marketing programs across various media including paid search, display, content, e-mail, SEO and SEM

· Excellence in analyzing market trends, competitor positions & economic factors to develop key programs for organization and facilitating closure of deals

· Highly skilled in analyzing detailed data including Cost-Per-Click (CPC) impressions, Click-Through-Rate (CTR) and conversions to reach desired Cost Per Acquisition (CPA) levels, increase Return on Investment (ROI) and lead generation.

· Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances.

Organizational Development, Operations of multi-national corporations and start-ups.
• Leadership has been established in corporate and entrepreneurial environments. Established strategic plans, created processes, lead customer satisfaction and operational overhauls to enhance growth opportunities.
• Recent activities are linked with brand creation & marketing in Training - compliance and E-commerce-Internet-Web services. Hands on Experience in all aspects of operations, marketing, sales, recruitment, finance & accounting, business development.

● Developing and implementing optimization strategy for various websites.
● Developing and generating keyword lists by using various keyword tools like word tracker, keyword discovery for various event and general domains by analyzing competitor websites.
● Depending on the keywords developed, implemented various on page and off page SEO strategies by working closely with web development staff, web designers and copywriters.
● Identifying and implementing strategies for increasing traffic through organic search listings.
● Continually monitoring organic search rankings to maximize traffic.
● Carrying out various link strategies including directory submission, link exchange, article submission, Blogging, forums submissions, RSS submissions, social book marking, social networking etc on daily basis.
● Maintaining a traffic track reports for all assigned domains by using Google Webmaster tool & analytics.
● Analyzing visitor behavior to improve traffic accordingly.
● Generating weekly, monthly and quarterly SEO reports for all the assigned domains by depicting the progress on traffic.
● . Communicating with the clients to understand their requirements and timeline to accomplish their needs