Venkatesh Katla
Hyderabad
Summary
Seeking for a Management Profile position in a growth-oriented organization in the area of Marketing & Sales where I can work constantly for upgrading my knowledge and skills and in turn be responsible for the growth of the organization.
Overview
18
18
years of professional experience
Work History
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt Ltd
Hyderabad
02.2022 - Current
- On-Trade and Off-Trade business For Key accounts for Telangana market with a team of 6 ESM (company On role), 1 MGR, 2 DBs.
- Exploring potential business avenues to penetrate new accounts and expand existing client, negotiating, and finalizing terms & premium rates.
- Expanding product reach in the market and coordinating with the dealers & distributors to assist them to promote the product.
- Alignment of the routes for ESM so streamline the Pre-order Booking Product Promotions by being a part of various events organized across Hyderabad.
- Monitoring & training manpower to ensure quality deliverables in the market.
- Responsible for day-to-day operations, discussing current work issues and devising solutions for enhanced operations including staff supervision.
- Developing and expanding the channel infrastructure through the dealer/distributor network to enhance product reach and achieve business targets.
- Managing sufficient stock levels at distributor end and proper coordination with Logistics to ensure availability of the entire range of products across the country. Streamlining the Pre-order system at both distributor's and Retailer's end
- Building and maintaining healthy business relations with business associates including Corporate, Key accounts, distributors and retailers.
- Enhancing customer satisfaction matrices by achieving delivery & service quality norms
Team Leader – Channel Management
Hindustan Coca-Cola Beverages Pvt Ltd
Hubli
12.2019 - 02.2022
- Handling team of 53 off roll members 14 distributers with turnover of 135 cr annually
- Responsible for 9 districts in North Karnataka (Belgaum, Bijapur, Bagalkot, Gadag, Dharwad, Haveri, Shimoga, Davanagere, Chitradurga & Uttara Kannada (Mundgod))
- Development and execution of BTL activities as per the Market Requirement by identifying the concerns and opportunities in the Market
- Working closely with the Sales Team to empower the sales
- Responsible for Market Activation of all my areas
- Vendor management and working within budgets& timeframe
- Designing & driving corporate/Zonal commercial programs to increase sales & Market share
- Facilitating NPD launches
- Driving Focus packs distribution & Sales team SFIs
- Taking care of the loyalty programs which ensures continuity & increasing the business.
Online Marketing
Hyderabad
09.2017 - 11.2019
- Started my Own E-commerce Startup www.kasturifashions.com in Jan-2018, An Online Women store which deals with Women handloom products like Silk Sarees, Lehengas, Dupattas & Linen Sarees
- Promoted my website through Google Ad Words & Facebook
- Oversaw successful website launch and continuing operation
- Increased conversion rate and traffic through Internet marketing and promotions
- Marketed new products with regular website updates
- Oversaw expenses sales and other aspects of business budgeting
- Created Business page in Facebook & Instagram, Created ads in Google ad words & Facebook
- Keep monitoring the Ads & Optimizing
- Price agreement with the suppliers
- Taking care of all backend operations
- Taking care of all the logistics & queries.
Area Sales Executive
United Breweries Ltd
Telangana
03.2008 - 08.2017
- Handled a market with an industry size of 10.6 million cases annually
- Responsible for the overall Volume and Market Share objective keeping in mind the company’s profitability
- Managing, Controlling and Directing a team size of 28 members (both on & off roles)
- Managed primary & secondary, Create KPI for the Sales/Distribution & Marketing Team and Evaluate
- Conduct Business Analysis, Looking after all the Sales and Distribution
- Delivering Key/New product volume and distribution objective of the company within set timelines
- Ensuring effective Consumer promotion and Brand visibility in the market
- Training and Development of team; Giving them timely feedback
- Analyzing the sales trends & presenting to the management.
Sales Representative
Berger Paints India Ltd
Warangal & Karim nagar
01.2006 - 03.2008
- Handled business with a turnover of INR 2.2 crore annually
- Strengthening dealer network by identifying and appointing new trade partners
- Devising and Operating dealer schemes to maximize sales growth
- Stock management –Both at Depot and Trade
- Carrying out sales promotion activities
- Independently organizing Refresher cum Motivational meets for painters.
Education
Global Certificate in Data Science And Artificial Intelligence - Data Science
Accredian
02-2024
MBA - Marketing
AV College Arts & Science
Hyderabad05-2004
Bachelor of Science - Mathematics And Computer Science
Vivekananda Degree College
Karimnagar05-2002
Skills
- Python
- Statistics
- EDA
- Machine Learning ( Supervised & Unsupervised)
- Deep Learning
- Natural Language Processing
- SQL
- Data Visulization
- Sales & Distribution
- Team Management
- Distributor Management
- Market Activation
- Sales Promotions
- New Product Development
Project
Will the employee leave or not?
- This project is the HR Department at a software company.
- They want to try a new initiative to retain employees.
- The idea is to use data to predict whether an employee is likely to leave.
- Once these employees are identified, HR can be more proactive in reaching out to them before it's too late.
- Models Built : Logistic Regression, Decision Tree, Random Forest, Naive Bayes
- Accuracy : 0.98 ( Random Forest)
Accomplishments
- Achieved top-line targets (volume, Market Share and revenue) with eye on profits; negotiated terms of business with channel partners covering margins, Stock Keeping Unit (SKU) range, product display, in-store brand visibility and payment terms.
- Effective organizer, motivator, team player and a decisive leader with the skills to drive teams to excel & win.
- Defined product/channel marketing strategy, including development of channel marketing activities in accordance with overall business goals and objectives
- Sound knowledge in launching new products & developing
Timeline
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt Ltd
02.2022 - Current
Team Leader – Channel Management
Hindustan Coca-Cola Beverages Pvt Ltd
12.2019 - 02.2022
Online Marketing
09.2017 - 11.2019
Area Sales Executive
United Breweries Ltd
03.2008 - 08.2017
Sales Representative
Berger Paints India Ltd
01.2006 - 03.2008
Global Certificate in Data Science And Artificial Intelligence - Data Science
Accredian
MBA - Marketing
AV College Arts & Science
Bachelor of Science - Mathematics And Computer Science
Vivekananda Degree College
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