Venkatesh Subramanian

* Worked and managed a team of SFMC specialists from initiation to automation.

* Proposed and implemented marketing solutions to the commercial team using SFMC.

* Managed different stakeholders in understanding their requirements and have developed solutions.

* Worked on various modules in SFMC, such as Email Studio, Journey Builder, Data Extension List, Automation Studio, Query Studio, Content Builder, Data View, Tracking, and Reports.

* Specialized in designing and deploying email marketing campaigns using Journey Builder, Automation, Mobile Studio, and Web Studio.

* Build on different email contents using dynamic content block, form pages, layout, and personalized contents.

* Worked on data model designing and building relational database objects like data extensions, attribute groups, and lists in Contact Builder.

* I have configured A/B testing emails at the internal organizational level and on a few external tests.

* Tracking the effectiveness of the campaign through the SFMC dashboard and populating the outcome to the management team to help them make decisions.

* Used SQL queries for segmenting the customers to create an effective marketing promotion.

* I have facilitated kick-off and turn-around meetings on a regular basis to understand the closure and the issues.

* Collaborating with the marketing and product development team to understand their requirements and desired outcome.

* Worked with global clients who are all the dealers and distributors of Diageo products.

* Worked in an Agile environment and have experience in Jira.

* Worked and handled AXA software development project for the sales team, and Agents and have implemented successfully.

* Handled a technical team and a business analyst and worked closely with business team to develop new applications for commission structuring.

* Have worked on project enhancements.

* Tracked projects using JIRA and Agile.

* Analysed and improvised customer data collection process.

* Lead and Managed customer contactabilty project, and improved the contact quality by 76%.

* Worked on Data cleansing and data enhancement activity have attained 18% to 62% growth in Customer retentions.

* Develop new Business Models based on available business data.

* Interaction with the international stake holders.

* Data analysis on developing E-Commerce portals.

* Market research on International Markets like (Tunisia , Switzerland & Other African Markets)

* Analysed data based on individual product on multiple geographical locations.

* Analysed GAP by working on various data sets.

* Preparing the detailed functional and data Specification documents and

* Experience in preparing product performance charts based on market data and SDLC.

* Handled team of technical people in developing web based application in Retail Domain.

* Identify the prospective customer in the Domestic and in the International market.

* Interaction with the identified international stake holders / customers.

* Analysing the competitors’ market & strategy and provide business solutions to overcome.

* Present our range of products to the stake holders and explain the features of our products.

* Co-ordinating with our product team to give our best, in time.

* Provide assistance for product display to the store managers.