Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Venkatesh B  Iyer

Venkatesh B Iyer

Ahmedabad, Gujarat

Summary

A dynamic and results-driven sales and marketing professional with 30+ years of experience in sales, marketing, and communication, Working independently and collaboratively in a team environment. I possess a diverse skill set to drive growth and success in any organization. Excellent in building client relationships, developing revenue-driving marketing strategies, and communicating brand messaging. Skilled in media selling, market analysis, negotiation, and sales and marketing presentation.

Overview

32
32
years of professional experience

Work History

Assistant Professor of Media and Marketing

The International School of Business & Media (ISB&M)
2022.03 - 2023.03

Handled marketing-related subjects using experiential learning methods, providing students with hands-on practical experiences.

As a mentor, I guided and supported students throughout their 5-month internships, helping them apply their theoretical knowledge in real-world scenarios.

Contributed to developing a new curriculum by designing innovative courses aligned with the latest industry trends and demands.

Additionally, I successfully bridged the gap between academia and industry by coordinating and managing projects for students in collaboration with MSME organizations through certificate and MDP programs.

Senior Manager - Alliances

Home Credit India
2019.03 - 2020.05

Accountable for collaborating with corporate to simplify the process of providing accessible and affordable loans quickly to blue-collar workers and retail vendors by using artificial intelligence and machine learning and pre-approving credit limits based on their stickiness on the platform.

Also actively sought clients who could offer alternative credit scoring solutions by leveraging technology and digital footprints.

General Manager

The Indian Express P. Ltd
2011.11 - 2019.01

As General Manager at The Indian Express, overseeing operations in Gujarat and Karnataka managed a large team and drove sales, marketing, and growth strategies.

Developed and implemented strategies to increase media sales and profitability.

Managed budget implementations, employee reviews, training, schedules, contract negotiations with stakeholders and signed contracts with Government bodies, PSUs, corporate clients, and advertising agencies.

Played a pivotal role in achieving business objectives, driving the company's success by developing and implementing effective sales strategies; this involved conducting market research, analyzing competitive products, and utilizing innovative selling techniques to maximize revenue and market share in the region.

I actively contributed to developing career paths for the sales team, fostering their professional growth and motivation.

Additionally, I spearheaded the introduction of unique special features that helped the team maintain a competitive edge and stay relevant in the market.

Regional Manager

Kasturi & Sons Ltd. (The Hindu group of Publications)
1997.02 - 2011.10

Provided strategic leadership and supervision to the sales teams in Gujarat, focusing on optimizing brand expansion initiatives and maximizing productivity.

I established and maintained operational standards across four locations, ensuring efficient and effective operations. In the dynamic field of media selling,

Diligently addressed unique and recurring complaints, fostering customer loyalty and enhancing overall operations. By promoting a culture of accountability, professional growth, high performance, and ethical behaviour,

Provided strong leadership to the sales organization's management team, driving success in media sales and reinforcing our position in the market.

Professional Selling Representative

Astra IDL Ltd (Astra Zeneca)
1991.08 - 1997.01

Demonstrated proficiency in working individually and collaboratively within a team-oriented environment as a Medical Representative in the Mumbai market.

Exemplified self-motivation and a strong sense of personal accountability in executing responsibilities. Displayed an aptitude for rapid learning and adaptability to navigate diverse situations effectively.

Thrived in a team setting, offering valuable support and guidance to colleagues.

Accountable for revenue generation, concept selling, inventory management, and logistics within the pharmaceutical domain.

Acted as a pivotal link between dealers/distributors and the organization, overseeing primary and secondary sales operations.

Education

Ph.D. - Commerce And Management

B K School of Business Management
Ahmedabad, Gujarat
02.2019

MBA - Marketing

B K School of Business Management
Ahmedabad, Gujarat
2013

PG DMS - General

Jamnalal Bajaj Institute of Management Studies
Mumbai
05.1995

Bachelor of Science - Chemistry, Dyes

R K Talreja School of Science, Commerce And Arts
Mumbai
1991

Skills

    Brand Development and Marketing

    Communications and Media

    Customer Service

    Inbound and Outbound Marketing

    Marketing and Advertising

    Marketing and Communications

    Marketing and Distribution

    Marketing and Sales

    Pharmaceutical Marketing and Promotions

    Relationship marketing and networking

    Sales and Marketing

    Sales and Marketing Consultation

    Sales and Marketing Strategy

    Teaching

    Academia-Industry Connect

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Gujarati
Upper intermediate (B2)
Tamil
Upper intermediate (B2)
Malayalam
Upper intermediate (B2)

Timeline

Assistant Professor of Media and Marketing

The International School of Business & Media (ISB&M)
2022.03 - 2023.03

Senior Manager - Alliances

Home Credit India
2019.03 - 2020.05

General Manager

The Indian Express P. Ltd
2011.11 - 2019.01

Regional Manager

Kasturi & Sons Ltd. (The Hindu group of Publications)
1997.02 - 2011.10

Professional Selling Representative

Astra IDL Ltd (Astra Zeneca)
1991.08 - 1997.01

Ph.D. - Commerce And Management

B K School of Business Management

MBA - Marketing

B K School of Business Management

PG DMS - General

Jamnalal Bajaj Institute of Management Studies

Bachelor of Science - Chemistry, Dyes

R K Talreja School of Science, Commerce And Arts
Venkatesh B Iyer