Venkatesh Shankar
Mumbai
Summary
Marketing professional with over 8 years of experience in consumer services, specializing in category development from inception to growth. Successfully implemented Salesforce CRM integrated with Power BI, enhancing sales visibility and facilitating data-driven decision-making. Recognized for operational efficiency and excellence in customer service through innovative solutions like WhatsApp chatbots. Proven ability to create scalable systems that deliver measurable results in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Marketing Manager
JSW Paints
Mumbai
05.2024 - Current
- Established consumer services category, scaling revenue from zero to 50 crore in two years.
- Lead a team of over 20 direct and 150 indirect reportees to drive revenue growth.
- Implemented Salesforce CRM across all hierarchies and roles to enhance operational efficiency.
- Created premium consumer services experience through WhatsApp chatbots, achieving 60%+ NPS.
- Led technological developments, including Power BI reports, to ensure data visibility and informed decision-making.
Category Manager
Pepperfry
Mumbai
12.2023 - 04.2024
- Led end-to-end category management for in-house D2C brand, Mintwud, optimizing product assortment and positioning.
- Increased daily run rate from 10L to 18L GMV within 5 months.
- Launched over 50+ new SKUs at competitive price points to enhance topline growth.
- Conducted price benchmarking across product groups, creating competitive pricing strategies that supported new product launches.
Regional Category Manager
Nobroker
Mumbai
12.2019 - 11.2023
- Launched home painting category in Mumbai, establishing operations from the ground up.
- Increased company margins by 8% through innovative operational strategies.
- Managed annual revenue of 15 crore post-COVID with over 40 team members in Mumbai and Hyderabad.
- Relaunched sales and operations in Hyderabad, enhancing conversion rate by 10% through strategic team development.
- Boosted NPS from 22% to 50% by implementing new processes across India.
Deputy Manager
DCM Shriram
New Delhi
06.2017 - 12.2019
- Generated INR 1 crore in business revenue within 15 months by expanding dealer network.
- Managed key accounts valued over INR 5 crore to optimize client relationships.
Education
MBA - Marketing
Great Lakes Institute of Management
Chennai04-2017
Skills
- Salesforce CRM implementation
- Data visualization using Power BI
- Category management
- Customer experience strategy
- Pricing strategy
- Revenue growth strategies
- Consumer insights
- Data analysis
Affiliations
- Inner Engineering program at Isha Foundation, Coimbatore
Timeline
Marketing Manager
JSW Paints
05.2024 - Current
Category Manager
Pepperfry
12.2023 - 04.2024
Regional Category Manager
Nobroker
12.2019 - 11.2023
Deputy Manager
DCM Shriram
06.2017 - 12.2019
MBA - Marketing
Great Lakes Institute of Management