Versha

1. Product Listing & Optimization

Created and optimized product listings across multiple marketplaces like Amazon, Nykaa, Zepto, Purplle, and FirstCry. Focused on tailoring product titles, descriptions, images, and keywords to each platform’s audience, ensuring maximum visibility and conversion rates. Regular updates and optimizations were made to maintain competitiveness and relevance on each marketplace.

2. Day-to-Day Operations on Amazon Vendor Central

Day-to-day operations on Amazon involve updating and managing Deals, Coupons, and Buy One Get One (BxGy) offers through Amazon Vendor Central. This includes creating and monitoring promotions to drive sales, ensuring proper pricing and visibility, and analyzing performance to adjust strategies for maximum impact. Regular checks and updates are made to align with seasonal trends and optimize conversion rates.

3. Managing Brand Promotional Activities in Collaboration with Agencies

Worked closely with agencies to implement strategies that encourage authentic customer feedback while ensuring adherence to platform guidelines.
Monitored the success of review generation efforts, optimizing tactics to improve overall brand reputation and drive higher sales conversion.

1. Keyword Research (Using Helium 10)

Identified high-volume, low-competition keywords using Helium 10 (Cerebro, Magnet, Keyword Tracker), and created SEO-optimized, data-driven content.. Focused on visibility, relevance, and ongoing performance optimization.

2. Product Listing Creation.

Product listings for both Amazon marketplaces (Amazon.com and Amazon.co.uk), tailored with region-specific keywords and content using Helium 10.

3. A+ Content - Brand Story & Storefront Management.

Collaborate with graphic designers to create high-quality visuals. Regularly update A+ content based on performance data and seasonality. Manage and update the Amazon Brand Store or similar marketplace brand pages.

4. Listing Maintenance & Optimization

Conduct ongoing performance analysis (CTR, CVR, keyword ranking) and A/B testing to optimize listings. Proactively fix suppressed listings and ensure compliance with Amazon's evolving guidelines.

5. Amazon Advertising Campaign Management – UK Marketplace

I have managed Amazon Ads on the amazon.co.uk marketplace, running Sponsored Product Ads, Sponsored Brand Ads, and Brand Video Ads.
Campaigns were strategically created to boost product visibility and drive high-quality traffic.
I optimized targeting, bids, and creatives to improve ad performance.