VERSHA KAMWAL
Summary
Digital marketing and content specialist with 10+ years of experience in brand strategy, content creation, and e-commerce. Proven track record of driving visibility, engagement, and conversions—both in corporate roles and as founder of Bejewelled Studio. Hands-on expertise with SEO, paid media, editorial leadership, and digital growth. Blending creative storytelling with data-driven strategy to build impactful brand experiences.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager
Bejewelled Studio
01.2024 - Current
- Founded and scaled a contemporary jewellery brand, leading digital marketing, branding, and content strategy from the ground up
- Built and executed omnichannel marketing campaigns across Instagram, Meta Ads, Google Ads, and influencer collaborations
- Developed and managed the editorial calendar, brand storytelling, product descriptions, campaign visuals, and customer engagement strategy
- Set up and optimized e-commerce workflows, including website development, CRM integration, supply chain coordination, and customer experience design
- Drove organic growth through SEO-optimized content, editorial planning, and community engagement, leading to 5x increase in online reach within a year
- Leveraged insights from performance analytics to improve conversion rates, ad ROI, and brand discoverability
Assistant Vice President - Corporate Affairs
Mastertrust
08.2023 - 12.2023
- Engagement Lead for managing teams for Content Marketing, Digital Marketing, Social Media Marketing, Branding, Public Relations and Customer Journeys
- Created and implemented multidimensional strategies for building brand awareness, increasing lead generation, enhancing customer experience and improving loyalty
Senior Content Marketing Specialist
Eshopbox Ecommerce
09.2020 - 06.2023
- Managed a team of Digital Marketers, Technical Content Writers, Social Media Specialists, Graphic Designers, and SEO executives
- Created and implemented cross-platform Content/ Digital Marketing and Social Media strategies to increase organic traffic and generate leads
- Worked on various content formats including blogs, articles, ebooks, guides, whitepapers, case studies, Press Releases, Newsletters, WhatsApp messaging, and Social Media posts (Facebook, Instagram, LinkedIn and Twitter)
- Formulated a dynamic Customer Acquisition strategy with effective campaign management on various Social platforms including Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads
- Achieved impressive results, including a 434% YoY increase in organic traffic and a 278% YoY increase in qualified leads
Content Specialist
Vatika Hotels
01.2020 - 04.2020
- Created cross-platform content/digital marketing/social media strategies prioritizing blog development
- Managed social media channels (Facebook, Instagram, LinkedIn & Twitter) and biddable media including Google Ads and Facebook Ads
Senior Process Executive
Cognizant | Google (On-site)
06.2017 - 10.2019
- Pseudo Team Lead for managing a team of 16-20 members
- Optimized and monitored over 500 paid search and display campaigns for clients in North America and Europe, ensuring maximum performance and ROI
- Managed, created, and developed Google Ads campaigns for clients with monthly budgets ranging from $100,000 to $250,000
- Formulated protocols for handling client escalations of Google's Account Managers with quality assurance
- Performed as a Quality Analyst for the team to ensure compliance with editorial guidelines, and brand essence
- Managed and built client relationships by establishing consistent lines of communication
- Felicitated with Spotlight & Unicorn awards for exceptional quality and productivity in creating Google Ad campaigns
Content Writer/Editor
Edit One International
07.2016 - 05.2017
- Created, edited and proofread content for academic books for autonomous publishers throughout the world
- Assisted in the development and implementation of social media strategies and web pages for Publishers to enhance brand awareness and engage target audiences
Education
-
Bachelor's in Commerce | Delhi University | 2015
Skills
- Content Marketing & Strategy Development
- Digital & Social Media Marketing
- SEO, SEM, SMM & Biddable Media
- Google Ads, Facebook Ads & LinkedIn Ads
- Team Leadership & Project Management
- Campaign Strategy Development
- Client Relationship Management (CRM)
- Online Reputation Management (ORM)
- MS Excel & G-Suite
- SEMrush, Ahrefs & Salesforce
- WordPress, Notion & Webflow
- HubSpot, Hootsuite & Mailchimp
- Quality Assurance
- Data Analytics
- ROI Maximization
- Revenue Generation
- Channel Development
Timeline
Digital Marketing Manager
Bejewelled Studio
01.2024 - Current
Assistant Vice President - Corporate Affairs
Mastertrust
08.2023 - 12.2023
Senior Content Marketing Specialist
Eshopbox Ecommerce
09.2020 - 06.2023
Content Specialist
Vatika Hotels
01.2020 - 04.2020
Senior Process Executive
Cognizant | Google (On-site)
06.2017 - 10.2019
Content Writer/Editor
Edit One International
07.2016 - 05.2017
-
Bachelor's in Commerce | Delhi University | 2015
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