Vibha Puri
Pushing Boundaries in Connected TV Monetisation @Viacom18 || Ex. Tyroo - Snapchat || Ex. Times Internet || Ex. Zee Media || Ex. Jagran New Media || Ex. Ogilvy
New Delhi
Summary
Experienced Sales Manager with over 9 years of expertise in digital ad sales and multi-brand marketing. Proven track record in driving revenue growth, managing diverse client portfolios, and leading successful digital advertising campaigns. Highly skilled in team leadership, client relationship management, and strategic market analysis. Recognized for consistently exceeding targets and delivering high-impact results.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Account Management and Mid-Market Revenue (Sports)
Viacom18 Sports
5 2023 - Current
- Monetization Excellence: Spearheaded monetization strategies for premier sports events such as IPL, WPL, NBA, BCCI Leagues, MotoGP, ISL, BGMI, and the Paris Olympics 2024, driving substantial revenue growth across digital platforms (JioCinema Mobile App and CTV) and Linear TV.
- Strategic Client Relationship Management: Developed and sustained robust, long-term relationships with top-tier agencies, mid-tier agencies and direct clients, achieving a 95% customer retention rate and consistently exceeding revenue targets.
- Comprehensive Campaign Execution: Successfully managed over 150 high-revenue campaigns with a 99% on-time delivery rate, optimizing buy types within budget constraints to maximize advertiser exposure and reach
- Identified and capitalized on upselling opportunities, leading to a 32% increase in revenue.
- New Business Acquisition: Identified and secured 30+ new high-value clients, including Hero Electronix, FujiFilm, Techno, PVR, Infinix, Health Kart, and many others, significantly enhancing market presence in sports advertising.
- Market Penetration and Expansion: Facilitated the debut of clients from diverse and influential sectors such as Real Estate, FMCG, and Consumer Technology in cricket advertising through BCCI matches, driving increased market share and competitive advantage.
- Innovative Revenue Strategies: Planned and implemented unique strategies that resulted in a 25% quarterly increase in advertising revenue, leveraging data-driven insights and market trends to drive growth.
- Impact: Through strategic vision and innovative business development efforts, significantly strengthened market presence in sports advertising, driving higher engagement, client satisfaction, and sustained revenue growth across screens (Mobile + CTV).
Manager Sales - Monetization of Snapchat
Tyroo
02.2021 - Current
- Lead Brand & Performance Solutions for North and East India markets across six industry verticals: E-commerce, Retail, CPG, QSR, Consumer Durables, and Alc & Bev.
- Pioneered Snapchat deals in the Consumer Durables, Retail, and QSR sectors in India.
- Scaled ad revenue by 3x to $250K per quarter, activating 60 new brands and upscaling existing ad revenue by 110%.
- Increased performance ad revenue by 200% through optimization techniques.
- Launched Snapchat monetization in international markets, generating $100K quarterly revenue.
- Managed high-profile events like Snapchat Lens (Holi, Diwali, Candy Day, Valentine’s Day), handling commercials and client-specific customizations.
- Conducted market research to stay competitive and drive new customer acquisition.
- Collaborated with leadership on team training, knowledge development, and the hiring process.
Sales Manager - Colombia Audience Network
Times Internet Limited
10.2017 - 02.2021
- Developed and executed sales strategies exceeding revenue targets for Colombia Audience Network.
- Maintained accurate opportunity pipelines and provided regular status reports to management.
- Managed campaigns across multiple categories (OEMs, Consumer Durables, Travel, Education) and consistently overachieved targets.
- Awarded Gold & Silver Champ in 2019 for the highest wallet share in Native and Video Amplification.
- Established strong client relationships, driving product loyalty and reducing churn.
Sales Manager
Zee Unimedia Ltd
12.2016 - 10.2017
- Conducted brand roadshows with digital agencies, securing client wallet shares.
- Presented advertising solutions, prospected new clients, and ensured service quality.
- Collaborated with various business units to execute compelling media solutions.
- Expanded client communication and wallet opportunities in categories like Retail, Luxury, and Education.
Executive Digital Sales
Jagran New Media
04.2015 - 12.2016
- Focused on digital ad sales for Jagran websites, particularly in Lifestyle, News, and Educational categories.
- Managed core operations on platforms like DFP and Zedo, sourcing custom and syndicated research.
Education
Bachelor of Journalism and Mass Communication -
GGSIPU University
01.2011 - 04.2014
Skills
Data-driven decision-making
Technical understanding
Performance Tracking
CRM proficiency
Teamwork and Collaboration
Problem-solving abilities
Multitasking Abilities
Decision-Making
Time management abilities
Adaptability and Flexibility
Self Motivation
Effective Communication
Attention to Detail
Sales Techniques
Account Servicing
Task Prioritization
Certification
Brand Safety Course, Snap Inc., 01/01/22, 187644371
Accomplishments
- Maintained a market share of over 30% in category-specific clients.
- Overachieved revenue targets by 137% in the Automobile category.
- Successfully converted accounts across industries including Automobile, Liquor, and Telecom.
- Conceptualized and executed creative client campaigns.
- Converted new clients for activations in the Indian market, increasing existing client yield.
Timeline
Manager Sales - Monetization of Snapchat
Tyroo
02.2021 - Current
Sales Manager - Colombia Audience Network
Times Internet Limited
10.2017 - 02.2021
Sales Manager
Zee Unimedia Ltd
12.2016 - 10.2017
Executive Digital Sales
Jagran New Media
04.2015 - 12.2016
Bachelor of Journalism and Mass Communication -
GGSIPU University
01.2011 - 04.2014
Account Management and Mid-Market Revenue (Sports)
Viacom18 Sports
5 2023 - Current
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