Vibha Puri
Driving Excellence in Display Ad Sales @ Times Internet || Ex. @Viacom18 (Jio Cinema Sports) || Ex. Tyroo - Snapchat | Ex. Zee Media |Ex. Jagran New Media | Ex. Ogilvy
New Delhi
Summary
Dynamic digital advertising leader with 9+ years of experience in driving strategic media solutions, revenue growth, and client success across leading Indian media platforms. Began digital journey in April 2015 and have since worked with powerhouse brands like Jagran, Zee, Tyroo (Snapchat), Viacom18, and currently Times Internet. Skilled in crafting integrated digital media strategies that align with client goals across the full marketing funnel—awareness, engagement, and conversion. Currently serving as Group Head – Digital Ad Monetization for North India at Times Internet, leading high-growth verticals like OEMs, Gaming, Media & Entertainment, and Pharma. Known for delivering innovative IP-led brand solutions, deep category expertise, and strong media-agency collaborations.
Overview
2026
2026
years of professional experience
2
2
Certifications
Work History
Group Head – Digital Ad Monetisation | North India
Times Internet Limited
11.2024 - Current
- Lead digital monetization for the North region, handling high-impact sectors: OEMs, Gaming, M&E, and Pharma.
- Translate client and media agency briefs into robust digital strategies leveraging Times Network’s premium platforms including TOI, ET, and regional language sites.
- Design and deliver full-funnel marketing solutions—Impact (CPD), Sustenance (CPM), and Consideration (CPC/CPV)—ensuring brand visibility and measurable outcomes.
- Curate bespoke brand integrations with marquee IPs like Gadgets Now Awards, TOI Sports Awards, ET Digital Summits, and Power Creator Awards.
- Strengthen partnerships through consultative sales, aligning media mix with business KPIs and campaign objectives.
- Work closely with internal product and content teams to innovate new monetization routes and increase wallet share from key clients and agencies.
Account Management and Mid-Market Revenue (Sports)
Viacom18 Sports
5 2023 - 10.2024
- Monetization Excellence: Spearheaded monetization strategies for premier sports events such as IPL, WPL, NBA, BCCI Leagues, MotoGP, ISL, BGMI, and the Paris Olympics 2024, driving substantial revenue growth across digital platforms (JioCinema Mobile App and CTV) and Linear TV.
- Strategic Client Relationship Management: Developed and sustained robust, long-term relationships with top-tier agencies, mid-tier agencies and direct clients, achieving a 95% customer retention rate and consistently exceeding revenue targets.
- Comprehensive Campaign Execution: Successfully managed over 150 high-revenue campaigns with a 99% on-time delivery rate, optimizing buy types within budget constraints to maximize advertiser exposure and reach
- Identified and capitalized on upselling opportunities, leading to a 32% increase in revenue.
- New Business Acquisition: Identified and secured 30+ new high-value clients, including Hero Electronix, FujiFilm, Techno, PVR, Infinix, Health Kart, and many others, significantly enhancing market presence in sports advertising.
- Market Penetration and Expansion: Facilitated the debut of clients from diverse and influential sectors such as Real Estate, FMCG, and Consumer Technology in cricket advertising through BCCI matches, driving increased market share and competitive advantage.
- Innovative Revenue Strategies: Planned and implemented unique strategies that resulted in a 25% quarterly increase in advertising revenue, leveraging data-driven insights and market trends to drive growth.
- Impact: Through strategic vision and innovative business development efforts, significantly strengthened market presence in sports advertising, driving higher engagement, client satisfaction, and sustained revenue growth across screens (Mobile + CTV).
Manager Sales - Monetization of Snapchat
Tyroo
02.2021 - 04.2023
- Lead Brand & Performance Solutions for North and East India markets across six industry verticals: E-commerce, Retail, CPG, QSR, Consumer Durables, and Alc & Bev.
- Pioneered Snapchat deals in the Consumer Durables, Retail, and QSR sectors in India.
- Scaled ad revenue by 3x to $250K per quarter, activating 60 new brands and upscaling existing ad revenue by 110%.
- Increased performance ad revenue by 200% through optimization techniques.
- Launched Snapchat monetization in international markets, generating $100K quarterly revenue.
- Managed high-profile events like Snapchat Lens (Holi, Diwali, Candy Day, Valentine’s Day), handling commercials and client-specific customizations.
- Conducted market research to stay competitive and drive new customer acquisition.
- Collaborated with leadership on team training, knowledge development, and the hiring process.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Sales Manager - Colombia Audience Network
Times Internet Limited
10.2017 - 02.2021
- Developed and executed sales strategies exceeding revenue targets for Colombia Audience Network.
- Maintained accurate opportunity pipelines and provided regular status reports to management.
- Managed campaigns across multiple categories (OEMs, Consumer Durables, Travel, Education) and consistently overachieved targets.
- Awarded Gold & Silver Champ in 2019 for the highest wallet share in Native and Video Amplification.
- Established strong client relationships, driving product loyalty and reducing churn.
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Sales Manager
Zee Unimedia Ltd
12.2016 - 10.2017
- Conducted brand roadshows with digital agencies, securing client wallet shares.
- Presented advertising solutions, prospected new clients, and ensured service quality.
- Collaborated with various business units to execute compelling media solutions.
- Expanded client communication and wallet opportunities in categories like Retail, Luxury, and Education.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Attended industry events and conventions to expain sales opportunities.
Executive Digital Sales
Jagran New Media
04.2015 - 12.2016
- Focused on digital ad sales for Jagran websites, particularly in Lifestyle, News, and Educational categories.
- Managed core operations on platforms like DFP and Zedo, sourcing custom and syndicated research.
- Increased average deal size by upselling additional services and presenting comprehensive digital packages tailored to client needs.
- Expanded market share by identifying new business opportunities and effectively pitching customized digital solutions.
- Nurtured key accounts for long-term partnerships, securing contract renewals and facilitating ongoing business growth.
- Actively participated in industry events, networking functions, conferences, staying current on trends impacting digital sales landscape.
Education
Executive MBA - Marketing
SP Jain School of Global Management
Dubai, Mumbai, Singapore & Sydney 04.2001 -
Bachelor of Journalism And Mass Communication - Journalism And Mass Communication
Guru Gobind Singh Indraprastha University
New Delhi, India 04.2001 -
Skills
- Data-driven decision-making
- Technical understanding
- Performance Tracking
- CRM proficiency
- Teamwork and Collaboration
- Problem-solving abilities
- Multitasking Abilities
- Decision-Making
- Time management abilities
- Adaptability and Flexibility
- Self Motivation
- Effective Communication
- Attention to Detail
- Sales Techniques
- Account Servicing
- Task Prioritization
Certification
Brand Safety Course, Snap Inc., 01/01/22, 187644371
Accomplishments
- Maintained a market share of over 30% in category-specific clients.
- Overachieved revenue targets by 137% in the Automobile category.
- Successfully converted accounts across industries including Automobile, Liquor, and Telecom.
- Conceptualized and executed creative client campaigns.
- Converted new clients for activations in the Indian market, increasing existing client yield.
Personal Information
Timeline
Group Head – Digital Ad Monetisation | North India
Times Internet Limited
11.2024 - Current
Manager Sales - Monetization of Snapchat
Tyroo
02.2021 - 04.2023
Sales Manager - Colombia Audience Network
Times Internet Limited
10.2017 - 02.2021
Sales Manager
Zee Unimedia Ltd
12.2016 - 10.2017
Executive Digital Sales
Jagran New Media
04.2015 - 12.2016
Executive MBA - Marketing
SP Jain School of Global Management
04.2001 -
Bachelor of Journalism And Mass Communication - Journalism And Mass Communication
Guru Gobind Singh Indraprastha University
04.2001 -
Account Management and Mid-Market Revenue (Sports)
Viacom18 Sports
5 2023 - 10.2024
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