Vibha Singh

• Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.
• Drove marketing efforts by advertising campaigns.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Developed creative sales tools, including presentations, trend reports.

• Increased brand recognition in target audience through creative promotions and marketing campaigns.
• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation.
• Developed campaigns and specific marketing strategies for clients.
• Identified appropriate marketing channels and target customers for campaigns.
• Adapted marketing plans to specific audiences based on research.

• Identified appropriate marketing channels and target customers for campaigns.
• Strategy Marketing
• Business Planning and market analyses
• Creative and innovative thoughts on brand positioning
• Internal and external budget management
• Customer relationship management
• Manage national level campaigning
• Celebrity Management
• Team Management
• Overall process in event guidelines

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Implemented marketing strategies for stand-alone, fully integrated [ company providing solutions to meet demands of industry.
• Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

• Drove traffic for campgains by creating and implementing promotional plans.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Wrote engaging and creative press releases for each promotion.
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Developed campaigns, led design and tracked results.
• Planned and submitted budgets for marketing department for various campaign

• Developed advertising tactics and implemented new solutions for increased brand awareness.

Accounts:

• TVS

- Worked on an 2 year long campaign with Kidstuff promos and Events Pvt Ltd (A Mudra Group Company) as Regional Head – Rajasthan •Functional Cities-Kota, Ajmer, Bhilwara and Jaipur