Vibha SINGH
DELHI
Summary
11+ years of experience in Marketing
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share. Focused, performance-minded manager with proven skills in Product Management,New Product Launch,Digital Marketing and campaign optimization. Having experience in handling Surgical, Wound Care, Respiratory & Albumin Therapies Portfolio.
Overview
8
8
years of professional experience
Work History
Product Manager
Takeda Biopharmaceuticals
Gurgaon
10.2022 - Current
- Plasma Derived Therapies: 360 Cr
- Global Brand Plan Submission
- New Product Development: Under Pipeline
- Target & Projections for FY 23-24
- Training and Quarter meet
- Omnichannel implementation
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Boosted customer base penetration with creative promotional approaches.
Product Manager
Mankind Pharma
01.2021 - 09.2022
- Respiratory Portfolio worth 220 Cr
- Annual Brand Management
- Marketing initiative in line with Business Strategy
- New Product Development: Launched 3 Products
- Developing/Designing Marketing Collaterals as per Brand Theme
- Digital Marketing Initiatives on DNPs, PR & Media Engagement
- Organizing CMEs, Seminars, ISPs, Scientific Programs
- Market Data Analysis (AIOCD & IMS)
- Training Material development
- Sample Planning & Management
- Trade forecast for the Portfolio assigned
- Organizing Training & Marketing Sessions for the Field Force
- Interdepartmental Collaboration with Logistics/Supply team, Field
- Coordinators for Better Execution of Stock
- Recruit & Manage External Vendors to ensure timely execution of
- Marketing Programs
- Monthly Sales & Marketing Presentation
Assistant Product Manager
Mankind Pharma
01.2020 - 01.2021
Senior Product Executive
Mankind Pharma
01.2018 - 01.2020
Marketing Executive
Molnlycke Health Care
01.2016 - 01.2018
- Wound Care & Surgical
- Marketing initiative in line with Business Strategy
- Regular Nursing Education Program for Paramedical Staff
- CMEs for Multispecialty hospital for KOL engagements
- Trade forecast for 6 months for Pan India to Global office
- Sample Planning & Management for Pan India
- Tender/Army/Institutional Rate Quote Procedural work
- Monthly Sales & Marketing Presentation
Junior Marketing Executive
Molnlycke Health care
01.2015 - 01.2016
Education
MBA - Marketing
IMT
Ghazaiabad11.2022
Bachelor of Science - Biotechnology
Amity University
Lucknow05.2012
Intermediate - Science
Tagore Public School
Allahabad04.2006
Skills
- Brand Management
- New Product Development
- Digital Marketing/Omnichannel
- Marketing Strategies and Campaign
- Corporate Communications
- Development of Training Material
- Customer Engagement
- Digital Marketing
- Media Relations
- Web & Print Content Development
- Training & Learning Inductions
- Projection Cycle management
- Sample Planning & Execution
- Vendor Management
- Print & Digital Collaterals Creative
- Internet and E-Mail Marketing
- Campaign Management
- Pricing Strategies
Accomplishments
Takeda Biopharmaceuticals
- Brand Launch: Albumin
- Implementing Omnichannel for better Visibility
- Worked with MIS team and released Target for FY23-24
- Representing India in PDT summit Dubai (Feb’23)
Mankind Pharma
- Launched One of the biggest Gynec Molecule- Dydrogesterone
- Launched Molnupiravir with Advanced Digital Marketing
- Launched 2 Biggest Brand in Respiratory Portfolio
- Assigned with 2 DG launch
- Awarded as best Brand Plan-2021-22
- Awarded as Employee of the Month & Quarter
- Certification for Best Strategy of the year
Molnlycke Health Care
- Launched Company in India
- Got order of 50 Lacs in 1st year of Service
- Trip to Singapore
- Institutional Award for Strategy Management & Campaign
- Certification in Professional Marketing & Selling Skills
Academics Project
TRAINING 1: Institution-Religare Laboratories
Duration-30 days
Topic-Microbiology and Biochemistry
TRAINING 2: Institution-Bioaxis DNA Research Centre
Duration-45 Days
Topic-Advance RDT and Drug Designing Profile
TRAINING 3: Institution-In Silllico
Duration-60 Days
Topic-Advance RDT and Drug Designing Profile -Student Trainee
Rewards & Recognitions
- Best Brand Plan for Respiratory Portfolio
- Employee of the Quarter for Digital Marketing Execution
- Strategic Excellence Award for Wound Care Product
- Institutional execution Award for Wound Care
Timeline
Product Manager
Takeda Biopharmaceuticals
10.2022 - Current
Product Manager
Mankind Pharma
01.2021 - 09.2022
Assistant Product Manager
Mankind Pharma
01.2020 - 01.2021
Senior Product Executive
Mankind Pharma
01.2018 - 01.2020
Marketing Executive
Molnlycke Health Care
01.2016 - 01.2018
Junior Marketing Executive
Molnlycke Health care
01.2015 - 01.2016
MBA - Marketing
IMT
Bachelor of Science - Biotechnology
Amity University
Intermediate - Science
Tagore Public School
Similar Profiles
Vaddi SudershanVaddi Sudershan
Institution Account Lead at Takeda Biopharmaceuticals India Pvt LtdInstitution Account Lead at Takeda Biopharmaceuticals India Pvt Ltd
BHAVYA ARORABHAVYA ARORA
Market Access Manager, Vaccines at Takeda Biopharmaceuticals, IndiaMarket Access Manager, Vaccines at Takeda Biopharmaceuticals, India
Umesh KumarUmesh Kumar
SENIOR ACCOUNTS RECEIVABLE & INVENTORY LEAD at TAKEDA BIOPHARMACEUTICALS INDIA PVT LTDSENIOR ACCOUNTS RECEIVABLE & INVENTORY LEAD at TAKEDA BIOPHARMACEUTICALS INDIA PVT LTD