Summary
Overview
Work History
Education
Skills
Languages
Languages
Timeline
Generic
Vibhash Kumar Pandey

Vibhash Kumar Pandey

Dhanbad

Summary

Dynamic sales leader with a proven track record at Vadilal Enterprises Limited, excelling in sales strategy development and channel sales. Spearheaded a 40% sales target achievement through innovative distribution strategies and robust market analysis. Skilled in nurturing team growth and expanding dealer networks, demonstrating exceptional territory management and interpersonal skills.

Overview

15
15
years of professional experience

Work History

Area Sales Manager

Vadilal Enterprises Limited
07.2019 - Current
  • Managed sales operations and distribution network across east region
  • Achieved sales targets by 40% through effective planning and execution
  • I am responsible for handling Distributors ranging scale & handles team of Area Sales Manager I am handle business 10.50 cr per annul and responsible for primary and secondary sales volume of at Dhanbad, Bokaro, Deogarh 52 distributors of Vadilal Enterprises Limited ice-cream and 2 CFA’s (Dhanbad & Deogarh)
  • Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to Sales Head
  • Reduced damage and returns by 15% through proactive monitoring and control
  • Improved market coverage by 10% through strategic allocation of SO and distribution network
  • Optimized brand availability and visibility resulting in a 25% increase in sales
  • Guided and mentored 10 people comprising of PSR, JSA, Executive for the achievement of company’s goals
  • Formulated and executed secondary sales plan - Area wise, SO wise, brand wise, SKU wise

Senior Executive

Devyani Food Industries Limited (Cream bell Ice-Cream)
11.2017 - 07.2019
  • Managed sales operations and distribution network
  • I am responsible for handling Distributors ranging scale & handles team of Executives I am handle business 4 cr per annul and responsible for primary and secondary sales volume of at Dhanbad, Bokaro, Deogarh 20 distributors of Cream bell ice- cream and 1
  • Super stockiest
  • Ensured quality market coverage through SO and distribution network
  • Managed brand availability, visibility and freshness resulting in a 20% increase in sales
  • Built and maintained strong relationships with distributors and stakeholders
  • Formulated and executed secondary sales plan - Area wise, SO wise, brand wise, SKU wise

Asst Manager

The Jharkhand State Co-Operative Milk Producers Federation Limited
Ranchi
04.2016 - 11.2017
  • Company Overview: (MEDHA DAIRY)
  • Handling the Sales & Distribution of products KRAs included: Responsible for Volumes, Net Revenues & Brand Pack Growth in the Territory
  • Handling of Distributors (Indirect Distribution) & Direct Distribution System of Company
  • Formulating & Implementing Sales & Distribution Strategy to drive sales and profitability in the territory
  • Distribution Correction, Vertical & Horizontal Expansion to accelerate business
  • (MEDHA DAIRY)

Area Sales Manager

SMV Beverages
Mandideep
03.2013 - 04.2016
  • Company Overview: (PEPSI)
  • Handling the Sales & Distribution of products KRAs included: Responsible for Volumes, Net Revenues & Brand Pack Growth in the Territory
  • Handling of Distributors (Indirect Distribution) & Direct Distribution System of Company
  • Formulating & Implementing Sales & Distribution Strategy to drive sales and profitability in the territory
  • Distribution Correction, Vertical & Horizontal Expansion to accelerate business
  • (PEPSI)

Asst. Manager Sales & Marketing

Udaipur Beverages Ltd.
Jabalpur
03.2010 - 03.2013
  • Company Overview: (COCA-COLA)
  • Responsible for Volumes, Net Revenues & Brand Pack Growth in the Territory
  • Handling of Distributors (Indirect Distribution) & Direct Distribution System of Company
  • Driving Market Execution through RED (Right Execution Daily) through a strong ground force of Market Developers
  • Formulating & Implementing Sales & Distribution Strategy to drive sales and profitability in the territory
  • Responsible for increasing Market Share and RED Scores
  • Distribution Correction, Vertical & Horizontal Expansion to accelerate business
  • (COCA-COLA)

Education

Post Graduate Diploma in Management - Marketing And HR

G.L Bajaj Institute of Management & Research
Greater Noida, U.P
01-2011

Bachelor of Arts - Sociology (honours)

J.M College
Bhurkunda, Hazaribagh
07-2004

Diploma in Computer Application - DCA

ESS EMM Computers
Doranda, Ranchi
07-2002

12th - Phy,Che,Bio,Rastrabhasha Hindi, Com Sci

J.M. College
Bhurkunda, Hazaribagh
12-2000

10th - Hnd,SnK,Math,Phy,Che,Bio,His,Civ,Geo,Eco,Eng

KKC HIGH SCHOOL SAYAL
Bihar
12-1998

Skills

  • Sales Strategy Development
  • Channel Sales Development
  • Supply Chain Distribution
  • Secondary Market Development
  • Retail Sales Proficiency
  • Dealer Network Expansion
  • Market Expansion Skills
  • Channel Partner Development
  • Territory and account management
  • Market and competitive analysis

Languages

  • Hindi
  • English

Languages

Hindi
First Language
English
Upper Intermediate (B2)
B2

Timeline

Area Sales Manager

Vadilal Enterprises Limited
07.2019 - Current

Senior Executive

Devyani Food Industries Limited (Cream bell Ice-Cream)
11.2017 - 07.2019

Asst Manager

The Jharkhand State Co-Operative Milk Producers Federation Limited
04.2016 - 11.2017

Area Sales Manager

SMV Beverages
03.2013 - 04.2016

Asst. Manager Sales & Marketing

Udaipur Beverages Ltd.
03.2010 - 03.2013

Post Graduate Diploma in Management - Marketing And HR

G.L Bajaj Institute of Management & Research

Bachelor of Arts - Sociology (honours)

J.M College

Diploma in Computer Application - DCA

ESS EMM Computers

12th - Phy,Che,Bio,Rastrabhasha Hindi, Com Sci

J.M. College

10th - Hnd,SnK,Math,Phy,Che,Bio,His,Civ,Geo,Eco,Eng

KKC HIGH SCHOOL SAYAL

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