Vibhuti Kaul
Marketing Expert
Gurgaon,HR
Summary
Goal-oriented marketing expert with 11 years of progressive experience in developing and implementing successful marketing strategies, and strengthening customer dominance. Hardworking, performance-oriented leader accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and Project Management.
Recognized consistently for performance excellence and contributions to success. Three-time winner of American Express Global President's Award 2011, 2017 & 2019 (given to less than top 3% global performers).
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Senior Manager - Brand & Marketing Strategy
American Express Banking corp
Gurgaon, Haryana
03.2018 - 10.2020
- Developed 360 ̊ strategic marketing communications and rolled out campaigns across ATL and BTL channels
- Responsible for driving engagement and competitive positioning of Top 2 Premium Cards (Centurion & Platinum)
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Led digital marketing strategies, oversaw social media presence.
- Managed relationships with high-profile clients & curated over 80+ experiences per year, including Large scale experiences & Personalised interactions with Celebrity chefs such as MasterChef Australia Judges –Gary Mehigan & George Calombaris, World’s no.1 chef ~ Daniel Humm(EMP-NY), Gaggan Anand, Grammy winner Bryan Adams, 6 times Grammy nominee Anoushka Shankar & more.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Managed marketing budgets & created cost reduction strategies
- Collaborate with broader acquisition team, risk, product, servicing and other business units to ensure a cohesive user experience on projects
- Grew brand stature with Trust, respect and customer treatment getting strengthened in the top percentile ratings in the customer survey along with recognition as Most Trusted Card in India
Manager - Customer Experience & Communication
American Express Banking Corp
Gurgaon , Haryana
09.2015 - 02.2018
- Designing marketing campaigns to drive Incremental spends & Cardmember Engagement.
- Drive Early Engagement strategy for Card Products Portfolio to reduce time to first dollar.
- Developed & implemented Digital marketing strategies to drive Acquisition & Engagement.
- Spearheaded projects related to bank regulation, roll out of new payment technologies including Bharat QR, Contact-less payments, GST and Aadhaar in India.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
Assistant Manager-Marketing (Events & Experiences)
American Express Banking Corp
Gurgaon, Haryana
01.2013 - 08.2015
- Promoted from Operations to the Business Side in less than 2 years of joining.
- Led the Portfolio engagement and growth for the network cards business.
- Developed Strategic alliances & marketing programs with Large Travel & Lodging , Retail and Online Global and Indian merchants.
- End to end management of international and domestic platform of offers in dining, festive & online for Consumer, Corporate and Network business.
Subject Matter Expert & Trainer - Merchant Service
American Express Banking corp
Gurgaon, Haryana
01.2011 - 12.2012
- Process expert and next to the Team Lead, responsible for managing the team, driving merchant experience, controlling the call volumes, & handling escalations.
- Process trainer.
- Trained a batch of 10 new joiners that includes on-job and offline training.
- Core team lead for Launching & implementing Relationship Care in India.
- Lead process improvement projects resulting in low call volumes, reduction in turnaround time and seamless customer experience.
Analyst
India Merchant Services
08.2009 - 12.2010
- Responsible for handing Merchant calls, driving customer experience, positive RTF & other key metrics.
- Consistent top performer in the team with highest scores and merchant appreciations.
- Awarded the ‘Star Performer of the team’ ,’Going the extra mile’ Award.
Education
MBA - Marketing Management And Research
Symbiosis Centre of Distance Learning - Pune
07.2010 - 07.2012
B.A. - Marketing and Retail Business
University of Delhi
Skills
Business Strategy
Integrated Marketing
Brand Management
Digital marketing
Team management
Timeline
Senior Manager - Brand & Marketing Strategy
American Express Banking corp
03.2018 - 10.2020
Manager - Customer Experience & Communication
American Express Banking Corp
09.2015 - 02.2018
Assistant Manager-Marketing (Events & Experiences)
American Express Banking Corp
01.2013 - 08.2015
Subject Matter Expert & Trainer - Merchant Service
American Express Banking corp
01.2011 - 12.2012
MBA - Marketing Management And Research
Symbiosis Centre of Distance Learning - Pune
07.2010 - 07.2012
Analyst
India Merchant Services
08.2009 - 12.2010
B.A. - Marketing and Retail Business
University of Delhi