Summary
Overview
Work History
Education
Skills
Timeline
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Vibhuti Verma

Vibhuti Verma

Palam Vihar,Gurgaon

Summary

Mission-oriented, Digital Marketing Professional with 5 Years of work experience in 360 degree marketing. Successful track record of expanding business through various channels both online and offline.

Overview

10
10
years of professional experience

Work History

Digital Marketing Manager

Rentickle
Gurgaon, Haryana
01.2018 - Current
  • Responsible for P&L for the organisation.
  • Handling a team of 7-8 people looking into over all marketing of the organisation.
  • Boosted conversion to 400% in B2C segment through website.
  • Introduced multiple categories like fitness, cycles, Kids Furniture, Car & Bike rental.
  • Individually on boarded partners for the new category.
  • Introduced video advertising for the brand and launched successful videos in order to increase the brand presence.

Asst. Manager Digital Marketing

Gonoise.com
Gurgaon, India
11.2016 - 01.2018
  • Handled Over All Paid Media Along with Handling PR and Affiliate marketing for the organisation.
  • Independently handled Facebook and Adwords campaigns which boosted 40% of the overall revenue of the organisation.
  • Introduced multiple channel approach for conversions, Re-marketing etc.
  • Created a new SEO strategy which successfully increased our organic traffic by 25% within the first 6 months.
  • 45% Increase in Facebook traffic and conversions while maintaining ROAS of 5-10X across different categories.
  • Strategic PR and branding was planned which helped the brand to get recognition and increased brand searched thereby dropping the brand Camapign CPA's.

SEM Analyst

Nextag
Gurgaon, India
12.2014 - 11.2016
  • Handling all operational work for new websites launched, live site Keywords deployment for Google Adwords, MSN Adcenter, for Different Publishers like Google, MSN, Yahoo.
  • Reporting of cost for google,msn,yahoo .Deployment of keywords for existing websites, Campaign management, Google URL upgrade migration.
  • Checking Google quality Score,lead generation,CPC,CPM,CPA model knowledge, Checking Product Count for every keyword in order to track its existence and live site traffic .Affiliate Marketing at basic level, Content Page Creation, Deep knowledge of search marketing Strategy for the creation of websites, implementation and launch.
  • Ecommerce Paid inclusion and feed management for Yahoo! Shopping, Google Base, MSN etc.
  • Detailed understanding of MS Office, Web Position, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools.
  • Google taxonomy mapping, Bing taxonomy mapping, JIRA Issues, BUG file, Job Scheduling, Regular searching keywords for different websites in order to maintain a performance check, Classification of products for various US based merchants onto the websites like - Nextag.com, pricemachine.in, wize.com etc.

Technical Accounts Manager

Binary Semantics Ltd, BSL
Gurgaon, Haryana
06.2014 - 12.2014
  • Gathering partner's requirements by taking technical calls and video conferencing with the CEO's, product manager and IT managers of interested firms and also explaining them the basic integration process.
  • Provide bidding strategies to the partners based on their business model, marketing region/country.Resolve bidding and cost per click related issues of the partner.Discussions with partners for their new feature request and discuss the same with engineering and sales team for implementation in the product.Providing training to the team, creating weekly reports and helping the partner in easy understanding of the product.
  • Helping the partners in auction model based on Google Analytics and Google Adwords.
  • Creating, validating and testing the XML files based on client requirements and understanding their business model.
  • Setting up the XML files to Google server using Unix and various Google tools.
  • Analyzing, debugging and actively finding the solution to the partner's queries.
  • Collaborate closely with the product team and sales team to grow and mature the product.

Education

B.Tech - Computer Science

MDU
Gurgaon

12th - undefined

Chiranjiv Bharti School
Palam Vihar, Gurgaon

10th - undefined

Chiranjiv Bharti School
Palam Vihar, Gurgaon

Skills

Data analyticsundefined

Timeline

Digital Marketing Manager

Rentickle
01.2018 - Current

Asst. Manager Digital Marketing

Gonoise.com
11.2016 - 01.2018

SEM Analyst

Nextag
12.2014 - 11.2016

Technical Accounts Manager

Binary Semantics Ltd, BSL
06.2014 - 12.2014

B.Tech - Computer Science

MDU

12th - undefined

Chiranjiv Bharti School

10th - undefined

Chiranjiv Bharti School

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Vibhuti Verma