Vibhuti Verma
HEAD - GROWTH & MARKETING
Gurgaon
Summary
Marketing professional with over 10 years of experience in leading corporate and B2B marketing strategies across diverse industries. Proven expertise in brand development, client acquisition, and executing high-impact campaigns. Adept at building strategic partnerships and driving revenue growth through innovative marketing initiatives.
Overview
2025
2025
years of professional experience
2031
2031
years of post-secondary education
2
2
Languages
Work History
AGM Marketing
Rentickle
1 2022 - Current
- Spearheaded marketing strategies across digital and offline channels, achieving a 60% annual revenue growth.
- Established and nurtured B2B partnerships, expanding the client base through strategic alliances.
- Launched health-focused initiatives under new brands, driving market entry and revenue.
- Leveraged digital marketing to implement targeted campaigns, increasing visibility and client engagement.
Sr. Marketing Manager
Rentickle
01.2019 - 01.2022
- Developed and executed multi-channel marketing strategies, securing two major B2B partnerships.
- Organized health check-up events and corporate wellness programs, strengthening ties with businesses.
- Reduced Customer Acquisition Cost (CAC) by 37% through efficient campaign planning and execution.
Marketing Manager
Rentickle
01.2018 - 01.2019
- Drove Revenue Growth: Contributed 90% of the overall revenue in the B2C segment, achieving a 200% increase revenue YOY and a 300% increase in orders
- Marketplace Expansion: Launched four new product categories on the marketplace model, enhancing brand presence and diversifying revenue streams
- B2B Channel: Developed and established a robust B2B channel from the ground up
- Campaign Management: Managed both online and offline marketing campaigns, delivering targeted messaging and promotions that contributed to significant revenue growth
Asst. Manager Digital Marketing
GoNoise
11.2016 - 12.2018
- Digital Campaign Management: Independently managed Facebook, AdWords, and LinkedIn campaigns, resulting in a 30% boost in overall organizational revenue
- SEO Strategy Development: Created and implemented a new SEO strategy, increasing organic traffic by 25% within the first six months
- Social Media Optimization: Achieved a 45% increase in Facebook traffic and conversions while maintaining a Return on Ad Spend (ROAS) of 5-10X across various categories
- Multichannel Marketing Initiatives: Launched and managed multiple marketing channels including Meta, Google,email, SMS, affiliate marketing, and programmatic advertising, alongside remarketing efforts using platforms like Criteo
- Cross-Functional Collaboration: Worked closely with creative, media, and PR agencies to streamline operational tasks and enhance reporting processes
SEM Analyst
NEXTAG
12.2014 - 11.2016
- Campaign Optimization: Proactively monitored and optimized online campaigns by adjusting bidding strategies and ad performance, leading to improved campaign efficiency and effectiveness
- Traffic & Usability Analysis: Performed comprehensive analysis of traffic sources and site usability to drive business decisions and enhance overall online performance
- Big Data & Automation: Utilized big data and automated tools to manage the keyword lifecycle, improving targeting and campaign outcomes
- Technical Collaboration: Worked closely with the technology team using platforms like Jira to resolve technical issues and ensure seamless campaign execution for international markets
- Opportunity Identification: Conducted research and competitive benchmarking to identify and evaluate new campaign opportunities, driving innovative marketing strategies
Technical Account Manager
Binary Semantics
06.2014 - 12.2014
- International Client Account Management: Managed international client accounts, delivering tailored bidding strategies based on diverse business models and regional marketing requirements
- Auction Model Development & Implementation: Developed and implemented auction models leveraging Google Analytics and Google Ads to optimize campaign performance
- Strategic Guidance & Partner Support: Provided strategic guidance and support to partners in utilizing Google Analytics and Google Ads for improved bidding and marketing outcomes
- Performance Analysis & Optimization: Optimized bidding strategies based on real-time data insights, driving increased efficiency and effectiveness in campaigns
- Reporting & Insights: Generated detailed performance reports for clients, providing actionable insights and recommendations for campaign enhancement
Education
EMBA -
IIM
B.Tech - MDU
WCTM
01.2010 - 01.2014
12th - undefined
Chiranjiv Bharti School
01.2009 - 01.2010
10th - undefined
Chiranjiv Bharti School
01.2007 - 01.2008
Skills
Healthcare Marketing & Corporate Tie-Ups
Timeline
Sr. Marketing Manager
Rentickle
01.2019 - 01.2022
Marketing Manager
Rentickle
01.2018 - 01.2019
Asst. Manager Digital Marketing
GoNoise
11.2016 - 12.2018
SEM Analyst
NEXTAG
12.2014 - 11.2016
Technical Account Manager
Binary Semantics
06.2014 - 12.2014
B.Tech - MDU
WCTM
01.2010 - 01.2014
12th - undefined
Chiranjiv Bharti School
01.2009 - 01.2010
10th - undefined
Chiranjiv Bharti School
01.2007 - 01.2008
AGM Marketing
Rentickle
1 2022 - Current
EMBA -
IIM
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