Vidhi Agrawal
Gurugram,Haryana
Summary
Seasoned Consumer Insights Professional with a strong specialization in quantitative research and significant experience in qualitative methodologies. Proven ability to generate actionable consumer insights to drive strategic decisions across product development, marketing, and business growth. Adept at managing cross-functional teams and collaborating with external agencies to fuel innovation and create differentiated propositions. Skilled in translating consumer behavior data into strategic recommendations that align with business objectives.
Overview
6
6
years of professional experience
Work History
Assistant Manager | Consumer Insights
VIVO Mobile India
12.2021 - Current
- Led consumer research for vivo V-series, driving innovations like Aura Light, Zeiss integration, and sleek design enhancements
- Conducted CLT camera research, introducing the smart temperature feature for flagship devices
- Delivered brand track insights, identifying the female cohort as a key segment, leading to celebrity partnerships
- Developed vivo's first brand purpose film, institutionalizing Sonic Branding globally with V27 series
- Leveraged Locobuzz and BrandWatch to translate social listening data into actionable strategies across India and China
Research Manager
Kantar
03.2020 - 12.2021
- Executed an Adaptive Conjoint Research for a global tech giant, analyzing 2M+ options to recommend a winning product combination
- Identified opportunities for Netflix by analyzing North India's preferences, resulting in the introduction of a South Indian movie genre
- Conducted exploratory research for Chromebook adoption, defining key consumer personas and strategies for Microsoft India
- Created the 'Generation-Next' segment for Kantar's ICUBE Study, analyzing digital behavior and attitudes of 80,000+ users across India for clients like Facebook, Flipkart, Amazon, Netflix, Disney+Hotstar, MX Player, Google etc
- Analyzed Non-SMB NBU advertisers to understand their behaviors, needs, and expectations from Google Ads, identifying pain points across campaign planning, monitoring, and optimization
Research Executive
Karvy
02.2019 - 03.2020
- Rebranded Amazon's product category from 'Exclusive' to 'Special' through nationwide research aligning with regulatory changes
- Enhanced Facebook's video UX with AI-driven content features, boosting user engagement metrics significantly
- Evaluated and recommended an emotionally resonant TVC for Luminous inverter batteries, improving brand health; aired in March 2020
- Explored Usage, Triggers & Barriers for Fire TV & Alexa, analyzing consumer perceptions, benefits, and limitations
- Implemented a solution to display identical content listings across platforms, enhancing user decision-making
Education
Executive Program in Management -
Indian Institute of Management, Calcutta
Master's in Integrated Marketing Communication -
The Delhi School of Communication
Master's in Mass Communication and Journalism -
Swami Vivekanand University
Bachelor of Arts - Economics + Literature
Kirori Mal College
Skills
- Data Visualization
- Quantitative Research Design
- Qualitative Research Design
- Data Analytics & Interpretation
- Survey Design
- Market Segmentation
Accomplishments
- Repositioned vivo's Brand Perception: Led a study that drove strategic insights, achieving 200M+ YouTube views and enhancing premium positioning in India.
- Global Sonic Branding Launch: Pioneered and implemented vivo's Sonic Branding, rolled out globally with the V27 series.
Awards
- Shining-Star Award, vivo India, Q3'2023 for outstanding performance
- Best Thesis Award for 'Advertising of Automobiles in the Wake of New Innovations'
Timeline
Assistant Manager | Consumer Insights
VIVO Mobile India
12.2021 - Current
Research Manager
Kantar
03.2020 - 12.2021
Research Executive
Karvy
02.2019 - 03.2020
Master's in Integrated Marketing Communication -
The Delhi School of Communication
Master's in Mass Communication and Journalism -
Swami Vivekanand University
Executive Program in Management -
Indian Institute of Management, Calcutta
Bachelor of Arts - Economics + Literature
Kirori Mal College
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