ZOHO
Vidhula Sasty
Digital Marketing Manager
Chennai
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Digital Marketing Manager
DigitasPro Technologies
Chennai, India
02.2023 - 01.2024
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies .
- Increased brand visibility by consistently producing high-quality, SEO-optimized content .
- Developed targeted marketing campaigns that increased audience reach across multiple platforms.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Boosted sales conversion rates by effectively nurturing leads through the sales funnel.
- Increased sales revenue by developing and implementing effective sales strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI .
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Generated reports to monitor and analyze website performance, search engine rankings , or domain authority.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI .
- Created customized marketing materials to increase product awareness.
- Devised effective link-building campaigns to increase website authority and visibility.
- Optimized email campaigns to increase open and click-through rates.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Designed paid client ads for use on diverse social media platforms .
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Operations & Marketing Manager
B&B Organics
Trichy, India
08.2019 - 11.2022
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conducted retail arbitrage to build inventory for resale via online platforms ( Amazon ,Paytm , Jiomart , Flipkart ,Flipkart Wholesale, Amazon UK , Wholesale ).
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated SEO & SEM techniques to verify maximal site exposure to search engine robots and crawlers.
- Reviewed and optimized sites to improve keyword targeting URL strategies, website architecture and content.
- Develop outreach campaigns.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Developed and implemented quality link-building strategies.
- Created dynamic Local , Online , Offline SEO strategies to exceed market competitors and meet needs.
- Collaborated with team of writers, photographers and designers to gather original content for blog.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed and implemented Google Ads
- Utilized e-mail, social media, radio to highlight products and services.
- Created Ads in Facebook , Instagram & Youtube
- Created actionable plans to grow brand awareness and maintain followers through Twitter,Quora, Pinterest ,LinkedIn,Podcast
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Engaged relevant influencers to build brand awareness.
- Produced sales reports to monitor sales growth, aging and accounts receivable.
- Worked to develop network by identifying and pursuing new leads, Coordinating in industry events and building rapport with clients.
- Accomplished cost analysis & P&L to discover inconsistencies between product sales targets and actual product sales figures.
Assistant Manager
Kotak Mahindra Bank Ltd
Thanjavur, India
12.2016 - 02.2018
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Represented bank to community through good customer relations.
- Assisted customers with banking transactions, identified and serviced customer needs and resolved issues.
- Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
HR & Administrative Manager
MNW Life Sciences
Chennai, India
06.2016 - 11.2016
- Managed other Staffs and oversaw completion of tasks and initiatives.
- Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
- Analyzed data related to administrative costs and spending trends to prepare budgets for personnel.
- Delivered performance reviews, recommending additional training or advancements.
- Managed 12 employees with continuous coaching and mentoring.
Assistant Accountant & Cashier
Sree Fashions
Tirupur, India
04.2010 - 05.2016
- Monitored status of accounts receivable and payable to facilitate prompt processing.
- Processed payroll by validating work hours and attendance of employees.
- Completed financial reports, providing insight into performance, operations and cash flow.
- Maintained accurate and complete documentation to facilitate accounting and filing functions.
- Tallied cash drawer at beginning and end of each work shift.
Education
MBA - Marketing & Business Analytics
Sri Krishna Engineering College
Chennai, India 06.2023 - 06.2025
BBA - Business Administration
Bharathiyar University ( Distance Education )
Coimbatore 04.2010 - 03.2014
Skills
Category growth
Strategy development
Brand development
Marketing and advertising
Training and Development
Content Marketing
Accomplishments
- Earned the Outstanding Performance Award in Kotak Mahindra Bank ( June 2017 )
- Cash Reward for B2B Sale in B&B Organics
- Gold Coin Reward for Bronze to Gold Upgrade ( Flipkart Platform ) in B&B Organics
Software
Axon
OMS
Tally ERP 9
Certification
Google Ads Certification
Timeline
MBA - Marketing & Business Analytics
Sri Krishna Engineering College
06.2023 - 06.2025
Digital Marketing Manager
DigitasPro Technologies
02.2023 - 01.2024
Operations & Marketing Manager
B&B Organics
08.2019 - 11.2022
Assistant Manager
Kotak Mahindra Bank Ltd
12.2016 - 02.2018
HR & Administrative Manager
MNW Life Sciences
06.2016 - 11.2016
Assistant Accountant & Cashier
Sree Fashions
04.2010 - 05.2016
BBA - Business Administration
Bharathiyar University ( Distance Education )
04.2010 - 03.2014