VIDHYA SUBRAMANIAN
Chennai
Summary
Dedicated marketer with experience in achieving tangible results and cross-team collaboration. Proactive and excited to partner with like-minded individuals to achieve goals. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Elait IT Technology Services Private Limited
10.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Brand Marketing Associate
Ducen Private Limited
04.2021 - 10.2022
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Translating brand strategy into brand plan and go-to-market strategy
- Planning and execution of communications and media actions across offline, online and social media
- Conducting market research, competitor analysis and preparation of go-to marketing strategies
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
- Preparation of Quarterly Business Review presentation
- Planning and implementation of Account Based Marketing Campaigns
- Responsible for sales enablement
Marketing Research and Branding Specialist
Neptune Software Group
05.2018 - 04.2021
- Handled brand management, digital marketing and advertising communications
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
- Monitor industry statistics and follow trends in trade literature
- Measure the effectiveness of marketing, advertising, and communications programs and strategies
- Represented the brand across various banking & NBFC conferences
- Conceived, developed & implemented digital marketing strategies to increase the brand visibility & conversion
- Develop and implement procedures for identifying advertising needs
- Offered Insights and Product Potentials, Tracked Competitor performance
Senior Associate - Content Marketing
Capgemini
01.2016 - 06.2016
- Conduct research and interviews to determine which of a product's selling features should be promoted
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products
- Confer with supply chain planners to forecast demand or create supply plans that ensure availability of materials or products.
Senior Associate - Content Writing
EMI BAZZAR.COM
07.2014 - 05.2015
- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products
- Planning and implementing the social media marketing strategy & e- mail marketing, Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Content Writer
Matrimony.com
04.2013 - 12.2013
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Public Relations Specialist
Banyan Tree Corporate Housing
01.2013 - 04.2013
- Communicated with media weekly to build relationships and optimize press coverage.
- Delivered program information to public by authoring press releases, conducting media campaigns, and maintaining program-related websites.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
Education
Bachelor of Engineering - Computer Engineering
ANNA UNIVERSITY
ChennaiMBA - MARKETING
Bhartiyar University
Coimbatore10.2022
Skills
ABMundefined
Languages
Tamil
First Language
French
Elementary
A2
English
Proficient
C2
Hindi
Intermediate
B1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Marketing Manager
Elait IT Technology Services Private Limited
10.2022 - Current
Brand Marketing Associate
Ducen Private Limited
04.2021 - 10.2022
Marketing Research and Branding Specialist
Neptune Software Group
05.2018 - 04.2021
Senior Associate - Content Marketing
Capgemini
01.2016 - 06.2016
Senior Associate - Content Writing
EMI BAZZAR.COM
07.2014 - 05.2015
Content Writer
Matrimony.com
04.2013 - 12.2013
Public Relations Specialist
Banyan Tree Corporate Housing
01.2013 - 04.2013
Bachelor of Engineering - Computer Engineering
ANNA UNIVERSITY
MBA - MARKETING
Bhartiyar University
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