Summary
Overview
Work History
Education
Skills
Timeline
Generic
Vidish Kenia

Vidish Kenia

Brand Marketing Professional
Mumbai

Summary

Over 8 years of experience in branding and communications. My extensive background gives me advantage to be able to have hands in multiple roles. This has allowed me to be hands on manager, team player and ability to work in all possible environments to achieve goals.

Overview

10
10
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Digital Marketing Manager

Mahindra Home Finance (MRHFL)
Mumbai
09.2022 - Current
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Increased customer engagement through social media.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Sr. Brand Manager Marketing

Indiabulls Group & Dhani
Mumbai
09.2019 - 09.2022

Key Brands: Indiabulls Home Loans, Dhani Loans & Services

  • Developing communication & master creative for products basis understanding of the customer needs, best offering of the products and delivering it across media was the primary role
  • Maintained online reputation and managed crisis management for Indiabulls Group enhancing the brand image in the online space.
  • Initiated social listening activities, brand tie-ups, and ATL/BTL/TTL marketing activities.
  • Assisted in executing events like real estate expo, channel partner meet, and co-branded activities with Zomato, Amazon & Swiggy
  • Gained strong leadership skills by managing projects from start to finish.
  • Maintained close links with other parts of the organization to ensure aligned marketing and online marketing strategy was being delivered.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Applied effective time management techniques to meet tight deadlines.

Associate Client Servicing Director

21n78e Creative Labs
Mumbai
05.2017 - 09.2019

Key Clients: FunFoods, Metropolis Labs, Reliance Retail, SHARP TV, Puranik Builders, Motorola

  • Strategized, developed and managed various digital initiatives such as: social media marketing, influencer marketing, mailers, SEO activities, website creation & maintenance and supported ROI based creative, landing pages for performance marketing.
  • Demonstrated leadership skills in managing projects, subordinates and team from concept to completion.
  • Worked effectively in fast-paced environments with strong work ethic, collaborative and effective approach
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Built a strong portfolio of innovative work, helping the agency get recognized and awarded as "Best Integrated Campaign in health sector" by Exhange4Media.

Account Manager - Servicing

Concept Communications
Mumbai
05.2016 - 05.2017

Key clients: Cidade de Goa, Govind Milk, British Council, Indiabulls Group

  • Main responsibility was to monitor brief, articulate campaign
    thoughts & build communications pegs
  • To build creative briefs basis client brief that we received and articulate it to creative team
  • Manage day to day operations of delivering the task as assigned in the scope
  • Monitored and analyzed feedback to identify opportunities for improvement.

Marketing Executive

Podar Jumbo Kids
Mumbai
02.2015 - 05.2016
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

Client Servicing Executive

Quadrum Solutions
Mumbai
06.2013 - 05.2014

Key Clients: Hindustan Unilever (HUL), Aptech, MAAC

  • Answered and directed creative brief, acting as liaison for customers.
  • Maintained creative records of delivery and receiving information on timely basis.

Education

Higher Secondary Education - Commerce

Mumbai University (DKVC College)
Thane
04.2009 - 03.2011

Bachelors of Mass Media - Mass Communication

Mumbai University ( SK Somaiya)
Mumbai, India
04.2011 - 03.2013

PGDM - E.HR & Adv. Business Administration

Welignkars Institute of Management
Mumbai, India
05.2014 - 06.2016

Skills

    Marketing Strategies

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Timeline

Digital Marketing Manager

Mahindra Home Finance (MRHFL)
09.2022 - Current

Sr. Brand Manager Marketing

Indiabulls Group & Dhani
09.2019 - 09.2022

Associate Client Servicing Director

21n78e Creative Labs
05.2017 - 09.2019

Account Manager - Servicing

Concept Communications
05.2016 - 05.2017

Marketing Executive

Podar Jumbo Kids
02.2015 - 05.2016

PGDM - E.HR & Adv. Business Administration

Welignkars Institute of Management
05.2014 - 06.2016

Client Servicing Executive

Quadrum Solutions
06.2013 - 05.2014

Bachelors of Mass Media - Mass Communication

Mumbai University ( SK Somaiya)
04.2011 - 03.2013

Higher Secondary Education - Commerce

Mumbai University (DKVC College)
04.2009 - 03.2011
Vidish KeniaBrand Marketing Professional