Vidit Sareen
Bangalore
Summary
Innovative Digital Marketing Specialist with proven ability in developing and implementing strategic online marketing campaigns across various digital platforms. Strengths include paid media marketing, CRM automation integration, content creation, social media management and data analysis. Notable contribution in enhancing brand presence and consistently achieving business goals through effective campaign management.
Overview
14
14
years of professional experience
Work History
Digital Marketing Specialist
Amicorp Management India Pvt. Ltd.
07.2022 - Current
- Plan and execute all digital lead generation activities including LinkedIn, Facebook, Instagram & Paid Media etc
- Work closely with internal/external teams for all the creative assets
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), Monthly and Quarterly (Depends on the requirement)
- Create and manage new system/processes for automation of lead inflow
- Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights
- Brainstorm new and creative growth and optimization strategies
- Collaborate and work closely with sales and other business verticals, agencies, and other relevant stakeholders to successfully plan and execute various campaigns
- Decipher market research to lead directional input to marketing agencies
- Demonstrates current knowledge of delivering the campaign as per the requirements like Display, Video, Social etc
Sr. Manager - Marketing
Pearson India (Pearson Professional Programs)
02.2021 - Current
- Leading the India professional programs portfolio
- Plan and execute all digital lead generation activities including SEM, SEO, Display, Email, Re-marketing, Social, Facebook LinkedIn etc
- Work closely with agencies to drive these campaigns and track ROI
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Create and manage new system/processes for automation of lead inflow
- Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights
- Brainstorm new and creative growth and optimization strategies
- Collaborate and work closely with sales and other business verticals, agencies, and other relevant stakeholders to successfully plan and execute various campaigns
- Decipher market research to lead directional input to marketing agencies
- Demonstrates current knowledge of delivering the campaign as per the requirements like Display, Video, Social etc
ACCOUNT DIRECTOR - CLIENT SERVICING
Reinvent Digital Pvt. Ltd.
Delhi
03.2020 - 10.2020
- Responsible for delivery and driving optimization for the Social and Digital campaigns
- Lead the key clients like Aimil Pharma, BMCHRC (Hospital), Seed of innocence (IVF), Clove Dental etc
- Demonstrates current knowledge of delivering the campaign as per the requirements like Display, Video, Social etc
- Measure clients' advertising campaign ROI through actionable insights data-driven approach
- Expertise in all Digital channels: PPC, SEO, Content, Social, Website Development and other digital trends
- Managing the client servicing team and ensure the TATs to meet on time
- Met with clients to discuss advertising options and future growth goals
- ORM - deep down with the team to ensure TAT to be meet and loop to be close from brand and customer side
- The process is Manual and via Listening tools
- Media Buying and planning as an when required - Digital and 3rd party platforms
- Facebook, Instagram, LinkedIn, Hotstar, Inshorts, Google Search, Display etc
HEAD OF MARKETING - Digital & Social
Videotex International Pvt. Ltd.
Noida
03.2019 - 03.2020
- Ensure brand messaging across all channels continuously updated and consistent with current messaging, brand standards and compliance requirements while maximising ROI
- Media Buying and planning as an when required - Digital and 3rd party platforms
- Facebook, Instagram, LinkedIn, Hotstar, Inshorts, Google Search, Display etc
- A/B testing in Digital media strategy to ensure the reach to the target audience
- Implement marketing communication plan, activities and strategy for the market
- Manages and oversee Digital strategy and activities
- Ensures the planning & implementation of all Social Media projects and campaigns in alignment with all internal stakeholders to the highest standards across different Social Media Channels
- Conduct deep dive analysis across multiple digital marketing programs such as email marketing, SMS marketing, paid/organic search, display advertising, affiliates, leveraging data from multiple sources: reporting and social media tools
- Harmonizes agency and vendor partnerships to ensure synergies, maximise output, and leverage cost savings
- Shinco, Daiwa and Telefunken - are the brands to be managed
- Manage relationships, negotiate contracts and supervise agencies in agreement
- Monitor service levels and locate, assess and replace vendors when necessary
ASSOCIATE DIRECTOR - CS & SOCIAL/DIGITAL
Webcontxt Pvt. Ltd.
Gurgaon
10.2017 - 03.2019
- Lead the large team of 18 people including Digital media and client servicing
- Responsible for managing P/L for CS and Digital department
- Supersee and effectively leveraging experience, knowledge and skill to drive innovative thinking during new pitches
- Testing of different social media listening tools and get training done for the complete social media tool
- Implement listening tools in the system and pitch them to the clients for smooth functioning for large ORM clients
- Communicated all capacity, sourcing and team gaps with upper management
- Social Listening tools used - Unmetric, Brandwatch, Keyhole and Meltwater
ASSISTANT MANAGER - MARKETING (SOCIAL & PAID)
Intex Technologies (India) Ltd.
Delhi
02.2016 - 08.2017
- Responsible for managing social media strategy for India (40%) and Saarc region (60%)
- Use of social media tools to generate reports and prepare MIS for the management
- Paid media planning with external agencies
ACCOUNT MANAGER - SOCIAL & CONTENT
Interactive Avenues Pvt. Ltd.
Gurgaon
10.2012 - 01.2016
- Manage Social Media execution for the brands - Micromax, Tensports, Minute Maid, Maaza etc
- Coordinate and oversee the ORM team of 3 people to ensure the TAT to be meet
- Used various tools like - Unmetric, Expion, Hootsuite etc
- Social media and content strategy and calendars to be plan and discuss with the client
- Define creative agency according to the approved plans and coordination with creative team/internal teams
- Lead a team of 2 people
ASSOCIATE SOCIAL MEDIA AND CONTENT STRATEGIST
SapientNitro
Gurgaon
04.2011 - 06.2012
- Citibank India was the client for which we 5 people were working
- Responsible for execution of defined social media and content strategy
- Reporting using the social listening tool - Unmetric
- Hourly, 3 hourly and daily reporting's format
- Define content strategy along with the digital team
Education
Bachelor of Computer Applications - Computers
Integral University
Lucknow01-2011
Post Graduate Certificate in Management (Digital Marketing) (PGCM(DM) - Digital Marketing
Symbiosis Institute of Media & Communication
BangaloreSkills
- Digital Marketing Strategy
- Social Media Strategy Development
- Online Brand Monitoring
- Performance-Based Media Buying
- Automated Marketing Solutions
- Collaborative Team Management
- Email campaign management
- Data Analysis Expertise
Timeline
Digital Marketing Specialist
Amicorp Management India Pvt. Ltd.
07.2022 - Current
Sr. Manager - Marketing
Pearson India (Pearson Professional Programs)
02.2021 - Current
ACCOUNT DIRECTOR - CLIENT SERVICING
Reinvent Digital Pvt. Ltd.
03.2020 - 10.2020
HEAD OF MARKETING - Digital & Social
Videotex International Pvt. Ltd.
03.2019 - 03.2020
ASSOCIATE DIRECTOR - CS & SOCIAL/DIGITAL
Webcontxt Pvt. Ltd.
10.2017 - 03.2019
ASSISTANT MANAGER - MARKETING (SOCIAL & PAID)
Intex Technologies (India) Ltd.
02.2016 - 08.2017
ACCOUNT MANAGER - SOCIAL & CONTENT
Interactive Avenues Pvt. Ltd.
10.2012 - 01.2016
ASSOCIATE SOCIAL MEDIA AND CONTENT STRATEGIST
SapientNitro
04.2011 - 06.2012
Bachelor of Computer Applications - Computers
Integral University
Post Graduate Certificate in Management (Digital Marketing) (PGCM(DM) - Digital Marketing
Symbiosis Institute of Media & Communication
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