Vidushi Sharma

• Executed hyperlocal marketing strategies for Maruti Suzuki and Triumph, demonstrating specialized automotive industry knowledge.
• Oversaw the entire West region of India for Maruti Suzuki, managing approval processes for around 12,000 monthly dealership postings. Ensured strict adherence to marketing guidelines, contributing significantly to brand consistency and market presence.
• Proficiently utilized the Sprinklr tool to boost marketing performance for Maruti Suzuki, harnessing its features for optimal brand visibility and heightened engagement.
• Led the creation of monthly ideation decks for both Maruti Suzuki and Triumph, introducing innovative and captivating content ideas for impactful social media campaigns.
• Generated detailed monthly review reports for Maruti Suzuki and Triumph, offering valuable insights for continuous improvement and informed strategic decision-making.
• Attained tangible results, notably achieving a 12% increase in social media engagement within the target market. This underscores the effectiveness of implemented strategies for both Maruti Suzuki and Triumph.

• Successfully navigated diverse landscapes of Sofy, Lakanto, Bata, Supercoat, Yog 'n Oats, Airtel Payments Bank, Ayamik, and other notable brands. Demonstrated adeptness in strategic planning and brand development, ensuring each brand's unique identity and objectives were effectively communicated to target audiences.
• Distinguished proficiency in crafting compelling creatives, consistently producing type of content that resonates with target audiences. Managed content calendars, ensuring a cohesive online presence.
• Generated comprehensive monthly and annual reports, providing stakeholders with actionable insights into performance metrics.
• For online reputation management (ORM), managed and improved brand image online by monitoring and responding to reviews and feedback, implementing proactive measures to maintain positive online presence and credibility.
• Conducted competitive analysis, aimed to analyze competitors to understand strengths, weaknesses, and opportunities, using insights for strategic decision-making and staying proactive in business landscape.

• Successfully curated compelling content for various social media platforms, ensuring consistent and appealing brand narrative.
• Designed and executed comprehensive content calendars, strategically planning and scheduling content to maintain cohesive and dynamic online presence.
• Managed end-to-end social media activities, including content posting, community engagement, and analytics, fostering increased audience interaction and brand recognition.
• Demonstrated proficiency in crafting engaging and informative articles, contributing to enhanced brand visibility and thought leadership.

• Adept at conversing and introducing individuals to realm of AI, facilitating understanding and awareness.
• Demonstrated success in elevating engagement levels through effective communication and outreach strategies.
• Engaged in Public Relations (PR) and outreach initiatives, fostering positive connections and promoting AI awareness in various communities.

• Proficient in crafting high-quality articles, showcasing a strong command of language and engaging storytelling.
• Meticulously conducted proofreading to ensure accuracy, clarity, and adherence to editorial standards in written content.

• Successfully added more than 150+ new members to the newsletter subscription, contributing to increased engagement and awareness.
• Conducted impactful public relations (PR) and outreach activities to expand reach and strengthen connections.

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