Vidya Nair

• Created brand-aligned marketing copy and landing pages for a leading Air India, improving UX and supporting higher conversion rates.
• Drove brand awareness through digital and email campaigns, contributing to increased engagement and open rates.
• Boosted organic visibility through SEO optimisation, competitive analysis, and content audits, improving search rankings and traffic
• Collaborated with design teams to deliver compliant, error-free assets and long-form content that supported steady audience growth.

• Led and mentored a content team, delivering localised, SEO-driven content for LuLu Hypermarkets across KSA.
• Executed region-specific social media campaigns, driving 20–30% growth in engagement and reach.
• Developed SEO-optimised website, blog, and promotional content, resulting in a 25%+ increase in organic traffic.
• Created relatable, household-focused brand messaging aligned with local audience preferences and business goals.
• Few links - https://www.facebook.com/share/12DZKN82zfA/?mibextid=wwXIfr

• Feeding the tool with the required content in order to create the database that can be later used to derive engaging content.
• Creating shareable content that helped to increase website visibility.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.

Here are the links to a few articles edited by me

https://www.hacktag.com/blog

• Created concise, research-driven articles and blog content for website and landing pages, tailored to target audiences
• Implemented SEO best practices, including keyword optimisation and meta descriptions, to improve search visibility
• Developed content for press releases, newsletters, and email marketing campaigns to promote products and services
• Utilised Microsoft Word and Google Docs for content creation, collaboration, version control, and documentation.
• Authored multiple blogs for the company website

https://www.newagesmb.com/blog

• Managed editorial operations and content production for Cochin Herald and British Herald (UK edition), ensuring consistent publishing schedules and quality standards.
• Researched and developed UK market-specific stories, interviewing regional professionals, leaders, and subject-matter experts.
• Led interview coordination, story assignments, and editorial workflows, improving efficiency and content turnaround.
• Edited, reviewed, and approved final content, applying strong subject-matter expertise to maintain accuracy, compliance, and reader engagement.

Here is the link to a few of the articles I authored for the magazine.

https://www.cochinherald.com/stories/giving-forms-to-words-artfully/

https://www.cochinherald.com/stories/kk-shailaja-the-wall-of-resilience-and-hope/

https://www.cochinherald.com/stories/of-palatable-flavours-and-a-palette-full-of-stories/

• Authored 400+ published stories across multiple beats, including films, gadget reviews, lifestyle, food, and travel, consistently meeting tight deadlines
• Pitched and developed trend-driven story ideas aligned with editorial goals, contributing to increased topical coverage and reader interest
• Collaborated with editors and designers to refine content, improve readability, and deliver visually engaging layouts that enhanced audience retention
• Edited and reviewed content for clarity, accuracy, and quality standards, ensuring error-free, high-impact publication
• Links to articles I authored - https://www.deccanchronicle.com/columnist/vidya-nair/5

• Collaborated with editors and journalists to build a reliable story pipeline
• Researched and pitched long-form stories aligned with editorial priorities
• Collected and verified information from multiple sources to craft accurate narratives
• Conducted field reporting during major events to capture first-hand insights and reactions

Here is the link to the stories I authored

: https://kochipost.com/author/vidya/page/8/