Vidya Vijayragvan
Corporate Communications & Marketing
Chennai
Summary
An effective Marketing Communications professional handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager, Marketing & Communications, Asia
Flex
Chennai
08.2018 - Current
- Initiated several brand building activities including PR to increase share of voice (SOV), brand and image building among stakeholders. Increased positive SOV at _____% YoY since 2018
- Established strong relationships with key stakeholders both internally and externally to strengthen key brand building activities
- Launched internal communications channels for employees
- Member of the India leadership steering committee for India Country Council; to promote best interests of the company Flex at country level to work on strategy creation & execution
- Stakeholder external /internal strategy planning for executive leadership including CEO
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business
- Consistently met / exceeded annual performance targets set by senior leadership
- Improved team performance by providing comprehensive training and fostering collaborative work environment
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease
- Passionate voice for DEI; currently serving as global lead for PRIDE Employee Resource Group (ERG) at Flex
- Passionate voice for DEI:
- As Grant officer, India for Flex Foundation, initiated sustainability programs to serve communities across sites in India
Manager, Corporate Communications
Royal Sundaram Insurance
02.2015 - 07.2018
- Managed and motivated employees to be productive and engaged in work
- Managed and motivated employees to be productive and engaged in workKey leadership & spokespersons management
- Media Relations and outreach
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals
- Maintained professional, organized, and safe environment for employees and patrons
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Independent PR/ Communications Consultant
3 2013
- Provided strategic consultancy and business development and PR services for clients like Text 100, Bijlipay, MDIS (Management Development Institute of Singapore), Barco India Pvt
- Ltd etc.
Account Director
The PRactice
03.2012 - 01.2013
- Provided strategic advice and in-time campaign roll-out on client mandates for clients from IT/ Technology, consumer finance and in the education space
- Devised and implemented PR strategy both traditional as well as social media for clients
- Conducted messaging workshops for brand development for clients
- Involved in new business development.
Account Manager
Text 100 India Pvt. Ltd.
09.2008 - 03.2012
- Built and executed strategies, communication plans, and crisis management for clients from varied industries such as IT/ITeS, Telecom and the FMCG industry
- Organized press conferences, framed key talk points for one-on-one interactions, and drafted press releases and pitch notes
- Developed and maintained a good rapport with the journalist fraternity at a pan-India level.
Account Manager
20:20 MEDIA
07.2007 - 08.2008
- Managed a team of three people
- Handled clients such as Cognizant, Aircel, CCCL (Consolidated Construction Consortium Ltd), Symantec and Virtusa
- Involved in team mentoring and training, ideation and strategy presentations.
Senior Account Executive
Percept Profile Pvt Ltd
06.2005 - 09.2006
- Worked with brands such as Singapore Tourism Board, Nissan Motors, Areva T&D, UTI MF and Asia Motor Works
- Appreciated for efforts in client servicing and winning new business projects for the branch.
Education
Some College (No Degree) - Advanced Marketing Program
Indian Institute of Management, Calcutta
Kolkata 07.2023 - 06.2024
M.A., Communication - MA. Communication
M.O.P Vaishnav College For Women, University of Madras
Chennai 06.1998 - 06.2000
B.A., Economics - Economics And Business
Anna Adarsh College For Women, University of Madras
Chennai 01.1995 - 04.1998
Skills
Crisis Communications
Media Communications
PR strategy
Adaptability and Flexibility
Problem-solving abilities
Brand Management
Corporate Communications
Crisis Management
Marketing Communications
Strategic Marketing
Additional Information
Global Head for PRIDE Employee Resource Group at Flex. Inclined towards DEI projects and initiatives within the organization. Additionally, serving as the Grants Officer at India for Flex Foundation projects. Flex Foundation is the philanthropic arm of the company.
Timeline
Some College (No Degree) - Advanced Marketing Program
Indian Institute of Management, Calcutta
07.2023 - 06.2024
Senior Manager, Marketing & Communications, Asia
Flex
08.2018 - Current
Manager, Corporate Communications
Royal Sundaram Insurance
02.2015 - 07.2018
Account Director
The PRactice
03.2012 - 01.2013
Account Manager
Text 100 India Pvt. Ltd.
09.2008 - 03.2012
Account Manager
20:20 MEDIA
07.2007 - 08.2008
Senior Account Executive
Percept Profile Pvt Ltd
06.2005 - 09.2006
M.A., Communication - MA. Communication
M.O.P Vaishnav College For Women, University of Madras
06.1998 - 06.2000
B.A., Economics - Economics And Business
Anna Adarsh College For Women, University of Madras
01.1995 - 04.1998
Independent PR/ Communications Consultant
3 2013