- Reading Technology Articles to keep in pace with current world
Vidyasagar Avvaru
Senior Director Product Engagement
Hyderabad
Summary
Loves to build and engage products, services across people and markets. I am a person of strategic, optimistic with unparalleled patience and program management in building high-performing teams, driving business growth, penetrating new markets, and growing service lines, and new product lines. I have a strong ability to study market, customer, and competitor trends, define business opportunities, and craft growth strategies that produce bottom-line results.
Overview
15
15
years of professional experience
10
10
Product
12
12
Marketing
Skills
- Product Marketing
Accomplishments
- Appraised for unconventional campaign for promoting eTAP. " Test Automation in a Box" at AppLabs by CMO and CEO in 2010.
- Migration and integration of CRM's and Marketing Automation Platforms at Kelltontech by Managing Director 2015.
- Appraised by CEO/Co-Founder for product analysis and coining partnership business model for a marketing automation platform in 2018.
- Sales Champion for creating USD $25 million pipeline for CloudTestr in 2021 with over 27 logos acquisition.
Interests
- Spending time with my girl and son over weekends
- Enabling my wife for her small business venture
- Indoor Games
Work History
Sr. Director Product Engagement
Sunera Technologies
Hyderabad
12.2018 - Current
- Instrumental in building over $25 Million pipeline with 400% increase in logo.
- Created Go to Market plan for cloud services, QE services, product engagement, market expansion and performance teams of IT services and SaaS product(s).
- Introduced Outbound/Inside Sales, Marketing & Demand Generation strategy for customer acquisition and was successful in revolutionizing product adoption, growth and sales.
- Maintained energy and enthusiasm in fast-paced environment.
- Created revenue models, process flows, operations support and customer engagement strategies.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Saved $40 K by implementing cost-saving initiatives that addressed long-standing problems.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Coached on new skills and applied to daily tasks to improve efficiency and productivity.
- Collaborated with team members to achieve target results
Product Manager / Prospect Engagement
CoMakeIT/Intandemly
Hyderabad
12.2017 - 12.2018
- Created product roadmap taking CEO/Co-Founder vision, later aligning with market need by interviewing customers, competitors, development team and stakeholders.
- Instrumental in expansion of product visibility, features and bringing transformational business model for faster growth, which enabled acquisition rate go up by 100%.
- Introduced self-service website with subscription model GO | GROW | PRO for quicker product recognition and faster sales cycle targeting small and medium enterprise customers.
- Managed team of 12 comprises research, channel partnership, inside sales, shared marketing & demand generation
- Monitored market trends and competitor performance to update promotional strategies.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Coordinated project planning and execution with team members and team leads.
- Reduced project downtime with quality product inspections.
- Spearheaded implementation of partnerships business model with positive vendor relations to build strong partnerships pipeline for revenue generation. Coined subscription model GO | Grow | PRO for faster sales cycles.
- Boosted customer base penetration using creative promotional approaches.
- Analyzed metrics to measure product performance.
- Managed product demonstrations and testimonials for performance evaluation.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
Sr. Manager Demand Generation /Product Marketing Manager
Kelltontech
Hyderabd
03.2016 - 12.2017
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product & services value.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Streamlined Sales and Marketing tasks by implementing CRM and marketing platform with clear dashboards from revenue quota to sales revenue achievement tracking to orchestration of campaigns to analytics for Leadership team working closely with COO office.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing, email marketing and sales collaterals.
- Optimized segment space automation growth by leading marketing strategy and content creation. Instrumental is migrating 8 Marketing Automation Platforms to ActOn and 4 CRM systems to Salesforce CRM
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Drove marketing initiatives to increase product visibility and market performance.
- Penetrated new segments through use of strategic marketing initiatives.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Conceptualized and designed abstract ideas, built plans and delivered details to CMO / COO / Managing Director.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Handled team of 30 comprises research, inside sales, shared marketing & demand generation
Sr. Manager Demand Generation / Product Marketing
PlanIT Testing
Hyderabad
06.2015 - 03.2016
- Monitored company inventory to keep stock levels and databases updated.
- Contributed as prominent member of company acquisition program to PlanIT Testing to put up value and revenue optimization with CEO and CRO.
- Developed strategic partnerships, data revenue plan, cross team collaboration, recommend revenue opportunities and, increased revenue pipeline by 75% in 90 days.
- Handled team of 27, marketed, B2B product Scriptless Test Automation platform (named - Robotic Test Automation) to customers, research, inside sales, shared marketing & demand generation
Deputy Manager Demand Generation /Product Marketing
EPAM
Hyderabad
06.2012 - 06.2015
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Resolved problems, improved operations and provided exceptional service.
- Implemented marketing automation platform for faster, better, reach, coverage of datasets and was successful in creating 80% more demand flow.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Established demand operations and analysts’ management of homegrown SaaS product - xAFT Titanium Automation Platform.
- Implemented growth strategies in product life cycle, by working with customer for NPS score tracking and measurements.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Identified appropriate marketing channels and target customers for campaigns.
Manager Sales Support
AppLabs / DXC
Hyderabad
09.2006 - 09.2012
- Identified opportunities for growth within USA westcoast territory and collaborated with sales teams to reach sales goal.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed solutions to sales challenges and maximized business opportunities.
- Capitalized on solutions presented by Salesforce CRM software to enhance lead prospecting and sales management.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Led solution selling strategy initiatives to maximize sales of eTAP (Enterprise test Automation Platform) collaborating with leading analyst firms running created impeccable marketing program which helped organization to build $20 million pipeline in 60 days.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Market Research Executive
Emagia
Hyderabad
11.2005 - 08.2006
- First job with loads of research activities, started with managing and collection of data, perform statistical analysis, and writes reports for multiple association research.
- Implemented data collection procedures to rectify issues in data collection and analysis.
- Work with product team for their operation work, and drafting them to document.
- Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel.
- Provides day-to-day support and/or management of quantitative market research studies
- Participated in team-building activities to enhance working relationships
Education
PG. Diploma - Product Management
Pragmatic Leaders
Online 01.2021 - 08.2021
MBA - Finance
Kakatiya University
Warangal 08.2003 - 09.2005
Bachelor of Computer Applications - Computer Applications
Kakatiya University
Warangal 06.2001 - 05.2003
Timeline
PG. Diploma - Product Management
Pragmatic Leaders
01.2021 - 08.2021
Sr. Director Product Engagement
Sunera Technologies
12.2018 - Current
Product Manager / Prospect Engagement
CoMakeIT/Intandemly
12.2017 - 12.2018
Sr. Manager Demand Generation /Product Marketing Manager
Kelltontech
03.2016 - 12.2017
Sr. Manager Demand Generation / Product Marketing
PlanIT Testing
06.2015 - 03.2016
Deputy Manager Demand Generation /Product Marketing
EPAM
06.2012 - 06.2015
Manager Sales Support
AppLabs / DXC
09.2006 - 09.2012
Market Research Executive
Emagia
11.2005 - 08.2006
MBA - Finance
Kakatiya University
08.2003 - 09.2005
Bachelor of Computer Applications - Computer Applications
Kakatiya University
06.2001 - 05.2003
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