An award-winnig creative professional with over 25 years of experience, I thrive on creating an environment that sparks creativity and drives outstanding results.
Overview
17
17
years of professional experience
Work History
Producer
Self Employed
08.2023 - Current
Orchestrated the production of 3 TVCs for IndusInd Bank within conservative budgets and timelines, garnering over a million views and acclaim from the client and agency.
Produced a music video and promotional film for HPCL's club HP first benefits, achieving rapid turnaround in just 3 days, earning client and agency appreciation.
Established and led a post-production team within tight budget constraints, successfully completing the limited travel and reality series 'Race to the Final' for ICC TV, Disney+, and Hotstar.
Spearheaded post-production efforts for a campaign showcasing iconic moments from all ISL seasons for Viacom18.
Managed the Canada India Foundation Gala 2023, delivering high-quality LED animations and AVs within budget constraints, overcoming challenges posed by time zone differences, earning accolades from clients and attendees.
Creative Director
TV9 Digital
09.2022 - 06.2023
Directed and managed branding activities across digital platforms for brands including News9 PLUS, Money9, and TV9 Broadcast News Network, collaborating with creative agencies to deliver high-quality creative solutions.
Provided strategic creative insights to the leadership team, contributing to the enhancement of digital platforms based on current trends.
Head, Special Projects
Media.Monks
11.2020 - 03.2022
Defined workflows and ensured successful project completions despite limited resources and challenging timelines, collaborating closely with clients, agencies, and global teams.
Led integrated marketing campaigns and adaptation for clients including Mondelez (India), BMW & MINI (Europe), HDFC Life, Pernod Ricard (India), and Harappa Education, delivering high-quality executions and tech-based solutions.
Senior Creative Director
Network 18
08.2013 - 11.2020
Provided strategic guidance and leadership to a team of senior creative professionals, driving innovation and collaboration, leading to increased revenue generation.
Developed and implemented creative insights aligning with business objectives for branded content, media partnerships, events, and advertising sales across regions.
Creative Director
Network 18
06.2010 - 07.2013
Optimized resources and balanced competing priorities while leading a team of highly skilled creative professionals, resulting in the successful execution of campaigns aligned with brand values and strategy.
Consultant
Self Employed
02.2009 - 05.2010
Aligned creative concepts with business goals and brand positioning for clients including Google, Discovery Travel & Living, IBIBO.com, Miditech, Vikas Publishing House, and the Adventure Tour Operators Association of India.
Helped clients achieve their objectives effectively.
OAP Head
UTV World Movies
09.2007 - 01.2009
Played a pivotal role in reshaping the perception of foreign language films in India, creating impactful campaigns, promos, and packaging for the channel, contributing to brand awareness and revenue generation.
Established, trained and led an inexperienced creative team, facilitating the creation of film trailers and contributing to successful brand promotions, integrations, and ad sales initiatives.
Education
Bachelor of Arts -
Shaheed Bhagat Singh College
07-1995
High School Diploma -
APJ Sheikh Sarai
05-1993
Skills
Branding
Brand Awareness
Brand Development
Creative Visualization
Media Production
Team Leadership
Communication
Accomplishments
Led successful execution of a Guinness World Record-breaking virtual event for Cadbury Gems