VIGNESH S

Generated creative content, video scripts, visual directions, and campaign ideas using AI tools to align with brand objectives.

• Created AI-generated video concepts and promotional videos for digital marketing and brand communication.
• Refined AI prompts for marketing, content creation, visual concepts, and digital campaigns to enhance engagement and effectiveness.
• Applied AI prompt engineering to enhance quality, consistency, and relevance of marketing content and creative outputs.

• Managed end-to-end performance marketing for Nook At You Shopify store, increasing e-commerce revenue through targeted Meta Ads and Google Ads while monitoring daily ROAS and ad budgets.
• Conducted daily PPC analysis and utilised Google Analytics to track campaign health, pausing underperforming ad creatives and reallocating budget to maximise profitability.
• Drove organic store growth by executing in-depth Product SEO, optimising product titles, descriptions, and site structure to capture high-intent buyers and reduce overall customer acquisition costs.

• Led multi-channel digital campaigns across SEO, SEM, and paid platforms (Google, Meta, and LinkedIn Ads) to boost online visibility and maximise ROI.
• Leveraged analytics tools (Google Analytics, Search Console) and cross-functional collaboration to optimise content and track performance against brand objectives.
• Implemented CRM workflows and marketing automation to segment audiences and nurture leads, enhancing conversion rates.