Summary
Overview
Work History
Education
Skills
Software Proficiency
Languages
Websites
Personal Information
Disclaimer
References
Timeline
Generic
Vignesh V.

Vignesh V.

Chennai

Summary

Give the best to the corporate environment which is dominated by Marketing challenges and to perform various tasks in the field of marketing that enables the concern to underline its presence in the global scenario. My Future course of action is to compete & scale the heights in profession and be recognized as a management expert in the corporate world. Seasoned Head Creative Director with background in conceptualizing, developing and executing innovative marketing campaigns. Strengths include strong leadership, creative vision, and strategic planning abilities. Known for fostering collaborative environments while pushing creative boundaries to drive brand growth. Past roles have resulted in elevated brand recognition, increased customer engagement, and improved market positioning.

Overview

17
17
years of professional experience

Work History

Head Creative Director

Vin Etena OPC Private Limited
Chennai
06.2020 - 02.2024
  • Oversaw production of all digital content including webpages, videos, graphics, animations.
  • Analyzed competitor activity in order to create unique solutions that stand out in the market.
  • Directed the development of all visual assets, such as logos, website designs, multimedia projects, and print materials.
  • Provided guidance and feedback to design staff on creative techniques and processes.
  • Reviewed portfolio submissions from potential new hires to assess their suitability for the team.
  • Determined appropriate staffing levels based on project scope while ensuring efficiency within budget constraints.
  • Identified opportunities for improvement within existing processes and procedures related to design workflows.
  • Coordinated with external vendors on project timelines and deliverables.
  • Managed budgeting and resource allocation for design projects.
  • Tracked and analyzed social media and online marketing initiatives.
  • Increased social media reach by creating Facebook pages and implementing new marketing strategies targeting niche audience.
  • Conducted market research to identify trends and insights, integrating findings into creative strategies to keep the brand at the forefront of the industry.
  • Developed and implemented processes and systems to improve efficiency and effectiveness within the creative department.
  • Directed creative vision and strategy for global branding initiatives, ensuring cohesive brand messaging across all platforms.
  • Facilitated brainstorming sessions and workshops to generate new ideas and concepts, promoting a culture of innovation.
  • Collaborated with marketing and product development teams to align creative strategies with overall business objectives.

Co-Founder & Creative Director

Meggnotec Technologies Pvt Ltd
Chennai
08.2008 - 04.2020
  • Collaborated with internal stakeholders to define project objectives and timelines.
  • Established relationships with agencies and freelancers to secure resources for projects.
  • Reviewed work from junior designers for accuracy and adherence to brand guidelines.
  • Developed comprehensive style guides outlining branding guidelines for use by internal teams.
  • Developed and implemented innovative strategies to increase brand awareness.
  • Oversaw the production of digital assets such as videos, websites, and interactive experiences.
  • Researched emerging trends in design and technology to stay ahead of industry changes.
  • Created original concepts, art direction, and designs for multimedia projects.
  • Mentored junior staff members on best practices in visual design principles.
  • Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
  • Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
  • Managed the creative process from concept to completion, ensuring projects met all milestones, budgets, and quality standards.
  • Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
  • Created and maintained corporate website, marketing materials, and social media accounts.
  • Recruited, trained, managed, and evaluated staff.
  • Managed overall workflow of projects from conception to completion.
  • Established relationships with key customers, vendors, and partners.
  • Facilitated communication between internal teams regarding progress of projects.

Sales Development Manager

HDFC-SLIC
12.2007 - 07.2008
  • Managerial Role with following Responsibilities, Driving Team of Sale Executives by motivating to get the business done, Managing Good Customer Relationship, Design Sale Strategy for products, Monthly Quality Audits - timeliness & accuracy, Managing Good relationship between Team of Sale Executive, Brand Management, Seat and database planning, Process adherence for recruitment, quality monitoring, selling, training & lapsed policies
  • Identified new markets for product expansion and growth opportunities.
  • Collaborated with marketing team to develop promotional materials such as brochures, flyers, and advertisements for trade shows.
  • Managed a team of sales representatives to ensure goals were met or exceeded.
  • Developed and implemented sales strategies to improve customer acquisition, retention, and profitability.
  • Analyzed customer data to identify trends and opportunities for growth.
  • Prepared monthly reports detailing progress towards achieving departmental objectives.
  • Established long-term partnerships with vendors by negotiating favorable terms.

Executive-Business Development

Claris Lifesciences Limited
05.2007 - 12.2007
  • Managerial and Frontline Executive Role with following Responsibilities, Market Expansion activity support, Market Research, Interactive Program for Doctors, New Product ideas, Knowledge and Capability Enhacement, Query Handling, Conferences, Guidance and Motivating Sale Executives, Sale Strategy for New Products, Bridge between PMT and R&D, Promotion of Specialty pharma products to highly qualified doctors, Brand Management

Education

PG Diploma In Cosmetics Technologies - Cosmetics Technologies

IGPMI
New Delhi
04-2021

PGDBM - Marketing And HR

IIPM (Chennai).
05-2007

B.Sc -

Guru Nanak College /MadrasUniversity
01.2005

H.S.C -

Mowbary’s matric.Hr.sec.school/Tamil Nadu Higher Secondary Board
01.2001

Matriculation -

St.Antony matriculation School/Tamil Nadu Matric. Board
01.1999

Skills

  • Digital Media
  • Strategic Thinking
  • Campaign execution
  • Art Direction
  • Print Production
  • Concept Development
  • Project management expertise
  • Presentation abilities
  • Design background
  • Strategic communications
  • Cross-Functional Collaboration
  • Brand Messaging
  • Video Editing
  • Campaign Development
  • Strategic leadership
  • Social Media Strategy
  • Staff recruitment
  • Advertising Campaigns
  • Project Management
  • Creative team collaboration

Software Proficiency

Graphic Design:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Express
  • Canva

UI/UX Design:

  • Adobe XD
  • Figma
  • InVision

Video Editing:

  • Adobe Premiere Pro
  • Adobe Affect Effects

Digital Marketing & Social Media:

  • Google Analytics
  • Google Ads
  • Facebook Ads Manager

Project Management & Collaboration:

  • Trello
  • Asana
  • Slack

Version Control:

  • Git
  • GitHub

Web Performance and Optimization:

  • Google Lighthouse
  • GTmetrix

Hosting and Deployment:

  • AWS (Amazon Web Services)
  • Any Cloud, VPS and Dedicated Server.

E-Commerce Platforms:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • PrestaShop

Languages

English
First Language
Tamil
Proficient (C2)
C2
Hindi
Elementary (A2)
A2

Personal Information

  • Father's Name: Mr. A.Veeraputhiran
  • Date of Birth: 17/06/1985
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Disclaimer

I hereby declare that all the information provided by me in this application is factual and correct to the best of my knowledge and belief.

References

References available upon request.

Timeline

Head Creative Director

Vin Etena OPC Private Limited
06.2020 - 02.2024

Co-Founder & Creative Director

Meggnotec Technologies Pvt Ltd
08.2008 - 04.2020

Sales Development Manager

HDFC-SLIC
12.2007 - 07.2008

Executive-Business Development

Claris Lifesciences Limited
05.2007 - 12.2007

PG Diploma In Cosmetics Technologies - Cosmetics Technologies

IGPMI

PGDBM - Marketing And HR

IIPM (Chennai).

B.Sc -

Guru Nanak College /MadrasUniversity

H.S.C -

Mowbary’s matric.Hr.sec.school/Tamil Nadu Higher Secondary Board

Matriculation -

St.Antony matriculation School/Tamil Nadu Matric. Board

Similar Profiles

CREATE PROFILE
Vignesh V.