Vignesh Velappan
Mumbai
Summary
Results-driven Performance Marketer known for high productivity and efficient task completion. Passionate about leveraging innovative strategies to deliver or exceed marketing objectives. Specialize in strategic campaign management, data analysis, and creative content optimization. Excel in communication, teamwork, and adaptability, ensuring seamless project execution and goal achievement
Overview
2
2
years of professional experience
2
2
Certification
Work History
Paid Media Executive
Koffeetech Communications Pvt td
MUMBAI, Maharashtra
08.2024 - Current
- Executing paid advertising campaigns across diverse
platforms - Developing & Implementing data-driven lead
generation strategies mainly for real estate brands. - Monitoring Campaign budgets & optimize utilization
across all the campaigns - Drove consistent, above-benchmark campaign results
by A/B Testing of Audience & Creative Assets
Media Planner
Scalesale Digital Solutions LLP
Mumbai
09.2023 - Current
- Managed multiple client accounts single handedly and worked diligently to meet and exceed performance goals.
- Have planned, executed and optimized campaigns on various advertising platforms like Meta, Google and LinkedIn.
- Have gone out of my scope of work and took initiative on Influencer Marketing, Web designing and Creative Development to name a few.
Social Media Marketing Intern
True North Agency
Mumbai
05.2023 - 07.2024
- Focused on growing social media presence through engaging content and using data and customer insights to guide process.
- Brainstormed and curated content and visuals.
- Wrote quality copy for client's various social media pages, improving overall traffic.
Marketing Operations Intern
The Key
MUMBAI, Maharashtra
08.2023 - 09.2023
- Liaisoned with store owners and built a relation with them
- Recorded date from the store in real time
- Did thorough analysis of the data and made detailed reports based off of it.
Education
Bachelor of Management Studies - Marketing
M.L. Dahanukar College of Commerce
Mumbai07-2023
Skills
- Account Management
- Media Planning
- Performance Marketing
- Website Development
- Content Strategy
- Copywriting
- Problem Solving
- Data-driven decision-making
Certification
- Google Digital Garage - The Fundamentals of Digital Marketing
- Udemy - The Complete Digital Marketing Course 12 Courses in 1
Project Work
Topic : A Study on Gender Discrimination and Stereotyping in Advertising
I chose to conduct y research on the said topic to address the harmful impact of advertising on societal gender perceptions and expectations. By uncovering these underlying issues, I aim to advocate and spread awareness for more inclusive representations in media.
Affiliations
- Fitness
- Photography
- Travelling
References
References available upon request.
Timeline
Paid Media Executive
Koffeetech Communications Pvt td
08.2024 - Current
Media Planner
Scalesale Digital Solutions LLP
09.2023 - Current
Marketing Operations Intern
The Key
08.2023 - 09.2023
Social Media Marketing Intern
True North Agency
05.2023 - 07.2024
Bachelor of Management Studies - Marketing
M.L. Dahanukar College of Commerce
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