Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
VIJAY KONERU

VIJAY KONERU

Vijayawada

Summary

Meticulous and highly accomplished professional with nearly 12+ years of extensive experience in FMCG, OTC& Alco-Beverages Industry with expertise in Sales, Marketing and Business Development Management. Broad-based background encompasses exceptional work ethics and commitment to organizational objectives within a highly competitive and rapidly changing marketplace. Committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Also equipped to revitalize sales operations and align procedures to maximize profits and client acquisition.

Overview

13
13
years of professional experience

Work History

Area Sales Manager

Aspri Spirits Private Limited
Vijayawada
01.2025 - Current
  • Developed sales strategies for premium spirits in assigned territories.
  • Managed relationships with distributors and retail partners to enhance product visibility.
  • Conducted market analysis to identify emerging trends and customer preferences.
  • Planned, developed and implemented sales strategies in an assigned region.
  • Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
  • Handling 15 depots in AP both on-premise and off-premise outlets
  • Developed Market knowledge of existing and potential clients
  • Liaised with Corporations in Ap State and participated in tender,price negotiation and approvals
  • Traveled to potential and existing customers within Ap to build brand awareness and
    Increase the width and depth of BIO penetration of all premium value products like Jager,Uluvka,Elizah craig,Tito's,Evan williams
  • Design and implement schemes to achieve short term and long-term volume objectives and to increase share
  • Deliver top-line objectives like Volume,NSR,market share,brand mix,syndicate/KA performance
  • Led a team of 5 executives to source new business

Sales Manager

American Brew Crafts
Hyderabad
04.2023 - Current
  • Monitor sales performance metrics, analyse results, and adjust strategies as needed to meet objectives.
  • Ensure all sales activities comply with local and international laws regarding alcohol sales and distribution.
  • Promote responsible drinking initiatives and adhere to ethical marketing practices.
  • Prepare regular sales reports for upper management, highlighting successes, challenges, and areas for improvement.
  • Gather and relay market intelligence and consumer feedback to inform product development and marketing strategies.
  • Collaborate with product development teams to provide insights on consumer trends and preferences.
  • Stay updated on industry trends, adjusting sales strategies to leverage new opportunities.
  • Track sales performance metrics and KPIs, providing regular reports to senior management.
  • Oversee the sales budget, ensuring efficient allocation of resources and cost control.
  • Build and maintain relationships with key clients, distributors, and stakeholders in the industry.
  • Designing and executing volume scheme and special offer to achieve short-term & long-term volume objectives, increase trade advocacy and share in territory.
  • Tracking the Dispatches and Monitoring the Unloading procedure of vehicles on daily basis to control the transport and waiting charges of trucks at the Depot.

Senior Territory Sales Officer

United Breweries Limited
Hyderabad
05.2015 - 04.2023
  • Developed strong relationships with key stakeholders within target markets including distributors, wholesalers, retailers.
  • Successfully maintained 70% MS for 4 years consistently initially it was 45%. In H1 depot.
  • Collaborated with other departments in designing promotional campaigns aimed at increasing sales volume.
  • Responsible on Primary volume sales in the Brewery.
  • Focusing on Super Premium brands Volumes and WODs.
  • Handling the team of 6 off-role members includes 3 JTSEs and 3 Merchandisers.
  • Designing the Incentive structures and guide the team to achieve incentives every month.
  • Planning the promotional activities to the Merchandisers on Super Premium Brands.
  • Planning and implementing the budgets at the right areas to improve MS and Super Premium Brand Volumes.
  • Forecast the volume growth and sending the requirement to superiors for Production to avail the sufficient stocks in the depot.
  • Tracking the Dispatches and Monitoring the Unloading procedure of vehicles on daily basis to control the transport and waiting charges of trucks at the Depot.
  • Maintain good relationship with the depot Manager and Supervisors for smooth unloading vehicle process and maintaining FIFO at go down level as well.
  • Handled 2 depots Successfully with annual business revenue of close to 33 CR.

Sales Officer

Pagariya Food Products Pvt Ltd
Hyderabad
05.2014 - 04.2015
  • Responsible on Primary & Secondary sales targets.
  • Handling 2 Retail distributors.
  • Appointed new Retail distributors as per Organization requirement.
  • Review the Daily, Weekly & Monthly Sales reports.
  • Handled the team of 4 On-role executives includes 3 ISRs and 1 Merchandiser.
  • Setting Secondary sales targets for ISRs & Primary sales targets for Distributors.
  • Monitoring the ISRs secondary sales targets & Merchandiser activities.
  • Organizing Promo activities and participating with team members.
  • Successfully Launched new products into the territory.
  • Planned and designed contests and sales Incentives to the field force.
  • Healthy relationship with Whole sellers & Super Market PO Manager.
  • Handled Hyderabad MT outlets with annual business revenue of close to 1.2CR.
  • Placed Gondola's in major MT outlets like Big Bazar, Walmart, Metro, Ghansyam, Balaji Grand Bazar.

Modern Trade Manager

Nuzen Herbals Pvt Ltd
Hyderabad
11.2012 - 04.2014
  • Provided guidance and training on best practices related to purchasing process.
  • Responsible on Primary & Secondary sales targets.
  • Review the Daily, Weekly & Monthly Sales reports.
  • Handling the team of 4 On-role executives includes 3 ISRs and 1 Merchandiser.
  • Setting Secondary sales targets for ISRs Primary sales targets for Distributors.
  • Monitoring the ISRs secondary sales targets & Merchandiser activities.
  • Organizing Promo activities and participating with team members.
  • Successfully Launched new products into the territory.
  • Handled both the Modern Trade stake holder and Pharma trade distributors being part of OTC division in Nuzen Herbals.
  • Handled Hyderabad city with annual business revenue of close to 45 lakhs.

Education

MBA - Marketing

Nimra College of Business Management
Vijayawada, AP
05.2012

Bachelor of Science - BSc Computer Science

Nalanda Degree College
Vijayawada, AP
09.2009

Skills

  • Territory and account management
  • Market and competitive analysis
  • KPI Tracking
  • Competitor Analysis
  • Relationship Building
  • New Account Development
  • Contract Negotiation
  • Sales Tracking
  • Territory Management
  • Brand Development
  • Marketing Strategy Development
  • Sales Targeting
  • Market Trend Analysis
  • Strategic Planning
  • Effective Communication
  • Client Relationship Management
  • Organizational Skills

Accomplishments

  • Successfully Placed Aspri BIO Portfolio in all the Elite Outlets in AP
  • Launched high premium brands (Ultra, Ultra Max & Amstel) 3 regular products successfully in right areas and shown consistent growth in the territory in current organization.
  • In UBL bring back the collapsed Market share from 45 to 70 and stabilized at 70% in the span of 6 months.
  • In UBL contributed 1Lac + in year and 20,000 in month Super premium brands ever highest achieved in allotted territory.
  • Handling both the General and Modern trade Pagariya Food products pvt ltd.
  • Introduced Pagariya Food products in Modern trade outlets and also conducts Merchandising activities in Big Bazaar, Walmart, Metro, Ghansyam and Balaji Grand Bazar.

Languages

C2, C2, C2

Timeline

Area Sales Manager

Aspri Spirits Private Limited
01.2025 - Current

Sales Manager

American Brew Crafts
04.2023 - Current

Senior Territory Sales Officer

United Breweries Limited
05.2015 - 04.2023

Sales Officer

Pagariya Food Products Pvt Ltd
05.2014 - 04.2015

Modern Trade Manager

Nuzen Herbals Pvt Ltd
11.2012 - 04.2014

MBA - Marketing

Nimra College of Business Management

Bachelor of Science - BSc Computer Science

Nalanda Degree College

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