Vijay Kumar
Chennai
Summary
Strategic Business Growth Expert with a proven track record at Srushty Global Solutions, leading a team to enhance demand generation and optimize multi-channel campaigns. Expert in MQL management and market research, driving lead quality and pipeline growth. Strong analytical thinker with exceptional cross-functional collaboration skills, delivering impactful results in competitive markets.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Analyst - Sales (Lead Generation Specialist)
Srushty Global Solutions Pvt Ltd
Chennai
11.2022 - 05.2025
- Built and led a team of 4 business developers, driving demand generation for engineering services in Europe & US.
- Developed multi-channel campaigns across email, LinkedIn, content marketing, and cold outreach, driving consistent growth in MQLs and pipeline.
- Utilized BI tools and market research to identify ICPs, analyze trends, and refine targeting, enhancing lead quality.
- Managed Google Ads, Keyword Planner, SEMRush, and social media campaigns, optimizing for ROI and KPIs.
- Monitored campaign performance using Google Analytics and Search Console, providing insights and recommendations.
- Collaborated with creative, content, and web development teams to improve website UX and SEO, increasing engagement.
- Planned and executed regional events and tradeshows to generate high-quality leads.
Freelance Digital Marketing Consultant
08.2020 - 11.2022
- Designed and executed customized digital marketing and outbound strategies using LinkedIn Sales Navigator, Apollo.io, and Instantly.
- Created AI-driven blog content and cold email campaigns with ChatGPT and Copy.ai, achieving strong open and conversion rates.
- Implemented ABM and lead scoring in HubSpot and Zoho CRM, streamlining qualification and boosting conversions.
- Conducted extensive market research and competitor analysis to identify new lead generation opportunities.
Education
MBA - Business Analytics
SRM University
Chennai12-2025
Bachelor of Science - Biomedical
St. Peter's University
Chennai04-2020
Skills
- 1st Party Leads
- Demand generation
- Outbound Marketing
- MQL and Pipeline Management
- Multi-channel campaigns
- LinkedIn Sales Navigator
- Apolloio
- AI Content Creation
- Email deliverability
- Market research
- Lead generation
- ABM
- Lead scoring
- Cross-functional collaboration
- Analytical thinking
- CRM systems
Certification
- Information Technology, NASBA, 08/01/20, 140940
- Fundamentals of Digital Marketing, Google Digital Garage, 08/01/20
- Technical Support Fundamentals, Coursera, 01/01/20
Websites
Timeline
Business Analyst - Sales (Lead Generation Specialist)
Srushty Global Solutions Pvt Ltd
11.2022 - 05.2025
Freelance Digital Marketing Consultant
08.2020 - 11.2022
MBA - Business Analytics
SRM University
Bachelor of Science - Biomedical
St. Peter's University
Similar Profiles
Rohit MadhooRohit Madhoo
Firmware Intern at Srushty Global Solutions Pvt LtdFirmware Intern at Srushty Global Solutions Pvt Ltd
John Joseph LazarJohn Joseph Lazar
Design Engineer at Srushty Global SolutionsDesign Engineer at Srushty Global Solutions
Jissin AntonyJissin Antony
Assistant Manager - Financial Shared Services at Thinksynq Solutions Pvt Ltd (Outsourced to Servion Global Solutions Pvt Ltd)Assistant Manager - Financial Shared Services at Thinksynq Solutions Pvt Ltd (Outsourced to Servion Global Solutions Pvt Ltd)
Kalairani KKalairani K
Supply Chain Analyst / Buyer / Configuration Analyst (Team Lead) at HCL TechSupply Chain Analyst / Buyer / Configuration Analyst (Team Lead) at HCL Tech
Srinithi MSrinithi M
Process Associate at HanDigital Pvt LtdProcess Associate at HanDigital Pvt Ltd