Vijay Purohit
Digital Marketing Manager
Ahmedabad
Summary
Tech-savvy Digital Marketing Manager with more than 10 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Detail-oriented individual with proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
PRODUCT MARKETER / DIGITAL MARKETING
Codezeros
6 2023 - Current
- Managed budget allocation for marketing initiatives, maximizing ROI by allocating resources effectively toward high-impact projects.
- Enhanced product visibility by developing and executing strategic marketing campaigns.
- Mentored junior team members in best practices for product marketing and professional development opportunities within organization.
- Evaluated performance data from A/B testing of digital ads to refine targeting strategies and improve overall campaign effectiveness.
- Spearheaded innovative social media campaigns, driving increased traffic and followership on key channels.
- Analyzed marketing metrics to identify trends, adjusting strategies accordingly for optimal results.
- Conducted thorough market segmentation analysis, identifying high-potential customers for targeted outreach efforts.
- Developed effective content strategies for various digital platforms, improving brand awareness and online presence.
- Collaborated with cross-functional teams to launch successful product releases, ensuring cohesive messaging and branding.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Tracked key performance indicators to measure success of campaigns.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Established partnerships with industry influencers for co-marketing opportunities, expanding brand reach within target markets.
Manager - Digital Marketing
De Soto Technologies
10.2020 - 06.2023
- Implemented ORM best practices for the brand / product by using social listening tools and sentiment analysis regularly
- Also, implemented social listening practices for the Competitor to understand the customer response and perception towards the competitor
- Conducted a thorough market research, including competitor behaviours', marketing tactics and communication, and so on
- Utilized detailed analysis of market to develop new marketing strategies.
- Coordinated influencer partnerships for increased brand visibility across multiple platforms.
- Boosted brand awareness by developing and implementing comprehensive digital marketing strategies.
- Implemented a robust analytic framework to track digital campaign performance metrics, enabling continuous improvements in strategy execution.
- Developed data-driven marketing strategies to maximize ROI on advertising spend.
- Conducted regular A/B testing of ad creatives, landing pages, and other conversion-driving elements to maximize campaign effectiveness and performance.
- Implemented social media campaigns that significantly expanded the company''s online presence and reach.
- Monitored industry trends and competitor activities, adjusting strategy as needed to maintain a competitive edge.
- Managed cross-functional teams for effective execution of digital campaigns, resulting in increased brand awareness.
- Built cohesive branding across all digital platforms, ensuring consistency in messaging and visual elements.
- Streamlined communication processes within the team, enhancing collaboration and efficiency.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
PRODUCT MARKETING / DIGITAL MARKETING CONSULTANT
Maruti Techlabs
10.2019 - 08.2020
- Managed product development lifecycle from conception to release
- Communicated value and position to sales team and developed tools to support selling process
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs
- Created product positioning and messaging to differentiate products in market and expand visibility
- Drove marketing initiatives to increase product visibility and market performance
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition
- Managed marketing campaigns to cultivate brand awareness and drive website traffic
- Collaborated with internal departments to build digital experiences and achieve marketing goals
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends
- Tracked and capitalized on emerging industry trends to boost campaign performance
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity
- Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns
- Analyzing Blockchain and how it can be helpful for the Chatbot platform.
DIGITAL MARKETING CONSULTANT
Transmogryfiers
12.2017 - 03.2019
DIGITAL MARKETING CONSULTANT
Apna Gujarat
01.2017 - 12.2017
DIGITAL MARKETING MANAGER
Square Yards
02.2015 - 11.2016
ASST MANAGER DIGITAL SOLUTIONS
Wild Dreams Media & Communications
01.2014 - 01.2015
Education
MBA - Marketing
Icfai Business School
Ahmedabad, India 06.2012 - 06.2014
Bachelor of Technology - Information Technology
R. K. University
Rajkot, India 08.2007 - 08.2011
Skills
Social Media Marketing
Product marketing
Marketing Analytics
Product Launches
Competitive Analysis
Customer Segmentation
Influencer Marketing
Web Analytics
PPC advertising
Digital Marketing
Campaign Management
Branding
Timeline
Manager - Digital Marketing
De Soto Technologies
10.2020 - 06.2023
PRODUCT MARKETING / DIGITAL MARKETING CONSULTANT
Maruti Techlabs
10.2019 - 08.2020
DIGITAL MARKETING CONSULTANT
Transmogryfiers
12.2017 - 03.2019
DIGITAL MARKETING CONSULTANT
Apna Gujarat
01.2017 - 12.2017
DIGITAL MARKETING MANAGER
Square Yards
02.2015 - 11.2016
ASST MANAGER DIGITAL SOLUTIONS
Wild Dreams Media & Communications
01.2014 - 01.2015
MBA - Marketing
Icfai Business School
06.2012 - 06.2014
Bachelor of Technology - Information Technology
R. K. University
08.2007 - 08.2011
PRODUCT MARKETER / DIGITAL MARKETING
Codezeros
6 2023 - Current
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