VIJAY SARATHI CHERUKURI
Hyderabad
Summary
Results-driven product marketing leader with 12+ years of experience in B2B SaaS, specializing in GTM strategy and revenue growth for APAC and Global Markets. Proven track record of increasing product adoption by 95%, driving $15M+ in pipeline value, and achieving unicorn valuation through strategic product launches.
Overview
17
17
years of professional experience
Work History
Sr Director Marketing
Evergent Technologies Pvt Ltd
07.2023 - Current
- Lead end-to-end product marketing strategy for enterprise SaaS platform, including positioning, messaging, and GTM planning
- Drive strategic initiatives resulting in significant pipeline growth through integrated marketing campaigns
- Develop and execute comprehensive ABM programs targeting enterprise accounts in Media & Entertainment domain
- Lead analyst relations program, including briefings and relationship management with major firms
- Partner with product management to shape roadmap based on market intelligence and customer insights
- Present quarterly marketing results and product strategy to board members
- Orchestrate marketing operations including ABM, events, content strategy, and demand generation
Associate Director Marketing
Innovaccer Pvt Ltd
12.2021 - 07.2023
- Led health plan vertical category delivering new pipeline value exceeding $15M
- Developed and executed comprehensive GTM strategy for multiple product lines targeting healthcare payer segment
- Built and managed high-performing product marketing team focused on market analysis and lead generation
- Orchestrated cross-functional collaboration between product management, marketing, and pre-sales teams
- Led external agency relationships for events, PR, and promotional activities
- Influenced product roadmap through market research and customer insight analysis
Senior Product Marketing Manager
Zenoti Corporation
08.2019 - 12.2021
- Led product marketing strategy for enterprise SaaS platform
- Directed cross-functional initiatives across product, sales, and customer success teams
- Managed relationships with key stakeholders including C-suite executives
- Increased product adoption from 60% to 95%, driving significant revenue growth
- Launched a successful payment solutions product line, contributing 30% of the revenue, and helped get the company valued at a billion dollars
- Established product marketing center of excellence, adopted across the organization
Global Marketing Head
Ndot Technologies
01.2018 - 07.2018
- Owned and managed the MoveX brand from conception to execution to attract the Indian enterprise logistics market
- Managed a team of eight, including Pre-sales, sales, and BD
- Devising quarterly marketing budgets for lead generation and nurturing programs
- Partnering with the sales team to grow existing accounts through Customer-Centric Marketing (CCM) programs
- Preparing marketing plans that promote and support the company objectives, interacting with business leaders & collaborating with stakeholders to achieve the desired results
Sr Product Marketing Manager
Restorepoint Technologies
01.2018 - 07.2018
- Headed marketing for enterprise-grade network technology domain with a focus on improving product visibility and lead generation across the European & US markets
- Evangelized product at various trade shows, channel partner events, and webinars
- Built and maintained relationships with channel partners and worked with them to increase market adoption
- Collaborated with cross-functional teams to create content strategy alongside feature launches
- Maintained marketing collaterals, including web content, email campaigns, presentations, white papers, and case studies
- Ensured all campaigns and lead data were measurable within CRM and other marketing tools to track ROI
Marketing Manager
Zoho Corporation Pvt Ltd
04.2016 - 04.2018
- Headed all aspects of marketing for an enterprise grid network product, including product enhancements, competitive analysis, market forecast, and product positioning
- Implemented a demand generation program; and re-engineered the lead pipeline, which resulted in increased lead quality and better sales conversion by an average of 20% per quarter
- Monitored marketing budget, 20% of revenue, and optimized paid advertising channels for a savings of $250K
- Enhanced the bottom line by 4% and sales by 20% by performing a growth hack for quality prospects in the market
- Contributed to the 20% revenue growth
Marketing Analyst
Zoho Corporation Pvt Ltd
03.2012 - 04.2016
- Explored business opportunities in the global market for a unified endpoint product; assisted in developing sales, tools, and marketing strategies
- Contributed to the revenue growth for a total of more than 200% jump
- Developed and executed a GTM strategy for a mobile management product that boosted sales by 80% within 12 months
- Coordinate with Marquee Gartner and Forrester analysts to position the product for Magic Quadrants
Software Associate
Satyam Computers Pvt Ltd
11.2007 - 03.2010
- Developed support applications based on client requirements and technical specifications
- Prioritized project initiation and reporting on development projects to senior management, and stakeholders
- In charge of debugging and Quality assuring applications for zero-defect releases
Education
Master of Business Administration - Marketing & Strategy
Indian School of Business
06.2022
Post Graduate Program in Business Management - Marketing
SMOT School of Business, Saint Mary's University
01.2012
Bachelor of Engineering - Electronics and Communications Engineering
Sri Chandrashekarendra Saraswathi Viswa Maha Vidyalaya
06.2007
Skills
- Strategic Product Positioning
- International GTM Strategy
- Enterprise SaaS Marketing
- Market Research & Analysis
- Cross-functional Leadership
- Strategic Partnerships
- Product Positioning
- Analyst Relations
- Sales Enablement
- Customer Advocacy
- Data-Driven Marketing
Leadership Approach
- Data-Driven Decision Making - Leverage market data and customer insights to drive product strategy and optimization
- Cross-Functional Collaboration - Build strong partnerships across Product, Sales, and Customer Success teams
- Strategic Planning - Develop comprehensive GTM strategies that align with business objectives
- Team Development - Build and mentor high-performing marketing teams
Accomplishments
- Led enterprise SaaS platform GTM strategy resulting in 60% to 95% product adoption and 35% bottom-line growth
- Spearheaded payment solutions product launch contributing 30% of revenue, helping achieve unicorn valuation
- Orchestrated product positioning leading to Gartner Magic Quadrant placement for a SaaS unified endpoint management product
- Built and scaled product marketing center of excellence adopted across organization
- Drove new pipeline value over $15M through strategic vertical-focused marketing initiatives
Other Details
- Published articles in IT & Business magazines(Ref. BYOA growth in enterprise, The Integrator)
- USA B1 and 5 Years Schengen Permit holder
Timeline
Sr Director Marketing
Evergent Technologies Pvt Ltd
07.2023 - Current
Associate Director Marketing
Innovaccer Pvt Ltd
12.2021 - 07.2023
Senior Product Marketing Manager
Zenoti Corporation
08.2019 - 12.2021
Global Marketing Head
Ndot Technologies
01.2018 - 07.2018
Sr Product Marketing Manager
Restorepoint Technologies
01.2018 - 07.2018
Marketing Manager
Zoho Corporation Pvt Ltd
04.2016 - 04.2018
Marketing Analyst
Zoho Corporation Pvt Ltd
03.2012 - 04.2016
Software Associate
Satyam Computers Pvt Ltd
11.2007 - 03.2010
Master of Business Administration - Marketing & Strategy
Indian School of Business
Post Graduate Program in Business Management - Marketing
SMOT School of Business, Saint Mary's University
Bachelor of Engineering - Electronics and Communications Engineering
Sri Chandrashekarendra Saraswathi Viswa Maha Vidyalaya
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