VIJAY SINGH
DEPUTY GENERAL MANAGER-SALES
CHANDIGARH
Summary
As an accomplished sales leader with over a decade of experience in driving business growth, I have a proven track record of leading high-performance teams and optimizing distribution networks across diverse sectors, including FMCG and dairy. My expertise lies in National Sales Management, B2B Channel Development, and Strategic Planning, where I have successfully managed teams, launched new products, and increased revenue through innovative market penetration strategies.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
Work History
Deputy General Manager
Patanjali Foods Limited
Chandigarh
08.2024 - Current
- Team Management: Led a high-performing sales team comprising 48 Sales Officers (SOs) and 7 Area Sales Managers (ASMs), fostering a culture of collaboration, accountability, and performance to drive sales growth and enhance revenue
- Market Research & Analysis: Conducted comprehensive market research to monitor competitors, analyze trends, and understand market dynamics, enabling the development of targeted sales strategies
- Sales Culture Development: Cultivated a sales-driven culture within the team, promoting a results-oriented mindset and creating an atmosphere of continuous learning and improvement
- Distributor Relationship & ROI: Oversaw the ROI plans for assigned distributors, ensuring profitable partnerships and driving operational efficiencies across the sales channels.
- Setting sales targets and objectives: Responsible for setting sales targets and objectives for the company. This involves analyzing market trends, identifying opportunities and challenges, and developing strategies to meet or exceed sales targets.
- Sales planning and forecasting: Responsible for developing and implementing sales plans that support the overall business strategy. This includes forecasting sales volumes, analyzing sales trends and data, and identifying areas for improvement.
- Team management: Responsible for leading a team of Area Sales Managers and Sales Officers, motivate and inspire the team to achieve their goals and deliver results.
- Territory management: Responsible for managing sales territories and ensuring they are efficiently and effectively covered. Ensuring that the team is focusing on high-potential areas and that sales activities are aligned with the company's overall objectives.
- Budget management: Responsible for managing the sales budget, schemes etc. and ensuring that it is used effectively. This involves monitoring expenses, analyzing financial data, and making recommendations to senior management on how to optimize the use of resources.
- Customer relationship management: Responsible for building and maintaining strong relationships with key customers.
- Market intelligence: Deep understanding of the market and competition and be able to identify emerging trends and opportunities. This involves conducting market research, analyzing data, and staying up-to-date on industry developments.
Senior Regional Sales Manager
Ananda Dairy Ltd.
Meerut
2015.08 - 2024.07
- Collaborated closely with marketing teams to develop impactful promotional campaigns and materials tailored to regional needs.
- Managed a sales team of 18 Sales Officers (SOs) and 2 Area Sales Managers (ASMs) to drive sales growth and increase revenue.
- Gathered valuable market intelligence through regular field visits, conferences, trade shows, and other networking events to stay updated on industry trends and customer preferences.
- Developed and optimized the distribution network, resulting in a growth in Fresh Dairy Division sales from 18,000 liters/day to 42,000 liters/day.
Increased Ananda Cheese demand from 37 kg/day to 250 kg/day through strategic initiatives and market engagement. - Exceeded quarterly revenue targets consistently through rigorous pipeline management and strategic planning.
- Established trusted partnerships with key industry influencers, expanding brand visibility within the region.
- Monitored performance metrics closely to identify areas requiring attention or improvement efforts while celebrating team successes along the way.
Area Sales Manager
Sahara Q Shop Ltd.
Meerut
2014.01 - 2015.07
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
Education
MBA - Finance & HR
Punjab Technical University
Jalandhar 07.2009 - 06.2011
BBA - Administration
Ch. Charan Singh University
Meerut 07.2004 - 06.2007
Intermediate - PCB
S.R Inter College
Aligarh 05.2003 - 04.2004
High School Diploma -
Ingraham Institute
Aligarh 04.2001 - 04.2002
Skills
Operations management
Corporate communications
Sales management
Organizational development
Staff training and development
Team building
Leadership and team building
Business development
Contract negotiations
Quality management
Budget coordination
Sales analysis
Operations oversight
Strategic planning
P&L management
Sales expertise
Timeline
Deputy General Manager
Patanjali Foods Limited
08.2024 - Current
MBA - Finance & HR
Punjab Technical University
07.2009 - 06.2011
BBA - Administration
Ch. Charan Singh University
07.2004 - 06.2007
Intermediate - PCB
S.R Inter College
05.2003 - 04.2004
High School Diploma -
Ingraham Institute
04.2001 - 04.2002
Senior Regional Sales Manager
Ananda Dairy Ltd.
2015.08 - 2024.07
Area Sales Manager
Sahara Q Shop Ltd.
2014.01 - 2015.07
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