Vijay Ummat
Gurgaon
Summary
With more than 8 years of experience in media and integrated marketing, I have effectively developed and implemented strategies designed to drive brand growth. I have a strong expertise in offline marketing techniques.
Overview
9
9
years of professional experience
Work History
Media Manager
Spinny
01.2022 - Current
- Led the planning and execution of the National media campaigns resulting in multifold increase in brand awareness and engagement
- Managed a marketing budget of 100 crores, focusing on optimizing the ROI across various platforms
- Analyzed and presented detailed campaign report to the stakeholders, utilizing insights to drive improvements
- Collaborated with creative teams to ensure alignment of media initiatives with overarching marketing goals
- Identified gaps and opportunities in media usage to enhance market presence, driving initiatives that strengthened brand visibility
- Sourced and negotiated brand activation opportunities which expanded brand reach and bolstered user base
Senior Account Manager
The Media Ant
01.2019 - 01.2022
- Strategize growth trajectory and establish agency in north region
- Identify and onboard key accounts like Hero Realty, Vaio Laptop, Spinny, KaroSambhav, Carl Zeiss, Quick Ride, Blackberrys, Cred, Busy Infotech, InterGlobe Aviation, MyProtein, NovoNordisk
- Developed deep knowledge of customer businesses and provide tailor-made solutions.
- Mentored junior account management professionals to develop skills.
- Negotiated prices, terms of sales and service agreements.
- Spearheaded Agency Partnership Program under which over one thousand agencies were empanelled.
- Managed sales for Delhi NCR, Bangalore, Hyderabad regions
- Delivered average 60% growth in overall sales revenue
Media Buyer
The Media Ant
04.2016 - 12.2018
- Fostered strong professional relationships with media houses, facilitating effective negotiations and securing favorable rates for clients.
- Developed and implemented media buying strategies that aligned with client objectives, resulting in a average 25% increase in campaign effectiveness.
- Analyzed various media options to optimize budget allocation, ensuring maximum ROI and alignment with marketing goals.
- Monitored ad performance across platforms, providing detailed reports to clients that highlighted key insights and actionable recommendations.
Marketing Executive
Springleaf Retail Pvt Ltd
06.2015 - 03.2016
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Monthly reports submission to support decision making.
- Planned and executed events and marketing programs to increase qualified leads.
Education
MBA - Marketing & Finance
Indian Institute of Information Tech. & Management
Gwalior, India05-2015
B.Com - Economics And Accountancy
Rani Durgavati Vishwavidyalaya Jabalpur University
Jabalpur, India06.2012
Skills
- Media Planning
- Media Tools: BARC, IRS, Aircheck, etc
- Negotiation
- Project Management
- Multi-Tasking
- Market Research
Timeline
Media Manager
Spinny
01.2022 - Current
Senior Account Manager
The Media Ant
01.2019 - 01.2022
Media Buyer
The Media Ant
04.2016 - 12.2018
Marketing Executive
Springleaf Retail Pvt Ltd
06.2015 - 03.2016
MBA - Marketing & Finance
Indian Institute of Information Tech. & Management
B.Com - Economics And Accountancy
Rani Durgavati Vishwavidyalaya Jabalpur University
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