VIJAYA DEEPTI BRINDAVANAM
Bangalore
Summary
Results-driven market research and strategy professional with 12+ years of experience in market intelligence, competitive analysis, demand assessment, and strategic consulting. Translates market, customer, consumer, and macroeconomic insights into recommendations that support growth, portfolio planning, market development, and executive decision-making. Skilled in qualitative and quantitative research, market sizing, forecasting, cost analysis, Power BI, Excel, and PowerPoint. Excelled in delivering executive presentations and mentoring junior analysts, driving business strategy and operational efficiency with enthusiasm and dedication.
Overview
4
4
Languages
13
13
years of professional experience
Work History
Market Research Analyst II
Eastman Chemical India Pvt Ltd
03.2022 - Current
- Led strategic market assessments and custom research projects across business verticals to support commercial and growth strategies.
- Conducted end-market assessments to evaluate demand outlook, customer preferences, and emerging trends, informing Eastman's portfolio strategy.
- Analyse macroeconomic and industry indicators to support executive updates, earnings discussions, and long-term planning.
- Deliver recurring insights on global Building & Construction markets and assess impacts of tariffs, regulations, and trade developments.
- Tracked trade flow analysis of Eastman products to identify key market trends influencing strategy.
- Develop competitive benchmarking and cost analyses to support strategic planning and pricing discussions.
- Executed detailed market assessments for car HUDs, commercial housewares, toys, and displays, enhancing marketing strategy development.
Market Research Analyst I
Eastman Chemical India Pvt Ltd
10.2018 - 03.2022
- Developed Power BI dashboards and market-monitoring solutions, enhancing data accessibility for global business stakeholders.
- Conducted trade-flow analyses and competitive intelligence reports, providing macroeconomic insights to inform strategic decision-making.
- Mentored junior analysts, fostering research excellence and leading initiatives for process improvement.
Senior Analyst
Cognizant Technology Solutions India Ltd
05.2017 - 10.2018
- Managed project execution, stakeholder communication, and quality reviews while mentoring analysts to enhance their skills.
- Led team of analysts in delivering consulting engagements, market research projects, and competitive intelligence studies that informed strategic decisions.
- Established standardized processes and templates, resulting in improved operational efficiency and enhanced delivery quality.
Analyst
Cognizant Technology Solutions India Ltd
08.2015 - 05.2017
- Utilised advanced Excel functions to manipulate large datasets for insightful reporting.
- Conducted secondary research and competitive benchmarking to produce market intelligence reports for healthcare and life sciences sectors.
- Created performance tracking frameworks and facilitated knowledge-management initiatives to enhance data accessibility.
- Implemented quality control measures for analytical processes, maintaining high standards.
- Mentored junior analysts, providing guidance and support to foster professional development.
Associate Analyst
GlobalData
01.2014 - 07.2015
- Conducted company, industry, and SWOT analyses alongside financial, competitive, and market research to inform strategic planning for pharmaceutical clients.
Education
MBA/PGDM - Marketing
Institute of Public Enterprise
01-2014
B.Tech./B.E. - Biochemistry/Biotechnology
SASTRA University
01-2011
Skills
- Market Assessments
- End-Market Analysis
- Demand Analysis
- Market Intelligence
- Competitive Intelligence
- Trade Flow Analysis
- Competitive Benchmarking
- Industry Research
- Strategic Insights
- Opportunity Assessment
- Consumer trends
- Sustainability Research
- Executive Presentations
- Business Strategy Support
LANGUAGES
English | Proficient (C2)
Telugu | Proficient (C2)
Hindi | Advanced (C1)
Tamil | Advanced (C1)
AWARDS
Spotlight Award, August 2017, Employee of Quarter, December 2019
Timeline
Market Research Analyst II
Eastman Chemical India Pvt Ltd
03.2022 - Current
Market Research Analyst I
Eastman Chemical India Pvt Ltd
10.2018 - 03.2022
Senior Analyst
Cognizant Technology Solutions India Ltd
05.2017 - 10.2018
Analyst
Cognizant Technology Solutions India Ltd
08.2015 - 05.2017
Associate Analyst
GlobalData
01.2014 - 07.2015
MBA/PGDM - Marketing
Institute of Public Enterprise
B.Tech./B.E. - Biochemistry/Biotechnology
SASTRA University