Vijaya Bhaskar Madiraju
Bangalore
Summary
Supply chain leader with extensive experience at Orkla India Pvt. Ltd., specializing in strategic sourcing and logistics management. Achieved substantial cost reductions and optimized warehouse operations, resulting in enhanced efficiency. Demonstrated expertise in driving cross-functional collaboration and implementing innovative solutions to ensure high performance and supplier accountability.
Overview
24
24
years of professional experience
Work History
General Manager – Supply Chain (Procurement)
Orkla India Pvt. Ltd.
Bangalore
11.2023 - Current
- Procured materials exceeding ₹500 crore annually while leading supplier strategy and contract negotiations.
- Developed procurement processes for Capex, OPEX, and indirect purchases, including PR/PO and SLA.
- Facilitated supplier development for beverage plant projects across Nepal.
- Executed e-auctions and long-term rate contracts to improve cost transparency.
- Increased warehouse capacity by 15% through strategic layout redesign.
- Established transport agreements and MOUs to enhance logistics relationships.
- Reduced inventory days from 11 to 9 while achieving a 98% order fill rate.
- Optimized raw material movement and freight networks to enhance operational efficiency.
Head – Factory Supply Chain
Orkla India Pvt. Ltd.
Bangalore
02.2022 - 11.2023
- Streamlined procurement processes for agri-commodities and packaging plant raw materials.
- Initiated performance-based logistics audits to identify and implement improvements.
- Developed rolling production planning to adapt to dynamic market conditions.
- Executed export production planning, including spice board sampling and order management.
Deputy General Manager – Commercial
Bambino Pasta Foods Pvt. Ltd.
Hyderabad
05.2021 - 02.2022
- Led supply chain planning for greenfield project across four plants
- Managed procurement of key materials and Capex for CSR-based oxygen plant at AIIMS BB Nagar
- Supported NPD lifecycle with timely sourcing and vendor collaboration
Deputy General Manager – Supply Chain
Jubilant Agri & Consumer Products Ltd.
Gurgaon
04.2018 - 05.2021
- Integrated over 20 warehouses nationwide, launching 3PL model and achieving annual savings of ₹5 million.
- Achieved 98.2% on-time, in-full (OTIF) performance through data-driven S&OP strategies.
- Implemented online freight bidding process, generating additional annual savings of ₹5 million.
- Collaborated with finance to standardize CFA and 3PL onboarding processes across operations.
- Oversaw primary and secondary transport operations throughout India.
- Developed transporters and facilitated CFA appointments for efficiency improvements.
Head – Factory Supply Chain
MTR Foods (Orkla Group)
Bangalore
09.2015 - 04.2018
- Oversaw procurement and logistics for domestic and export operations
- Standardized compliance documentation and enhanced supplier tracking
Team Leader – Procurement
Hindustan Coca-Cola Beverages Pvt. Ltd.
Hospet
01.2011 - 09.2015
- Managed sourcing for CO₂, sugar, and packaging materials across South India.
- Led optimization of inbound and outbound logistics to enhance procurement processes.
- Facilitated development of COKE One project, focusing on supplier development and specification harmonization.
Asst. Manager – Supply Chain
Amalgamated Bean Coffee Trading Co. Ltd.
Bangalore
04.2009 - 01.2011
- Procured inputs for 350 retail outlets, ensuring consistent supply chain efficiency.
- Developed reverse logistics model to streamline returns and optimize inventory management.
- Created RTM model tailored for retail stores, enhancing distribution processes.
- Strategically developed supplier relationships to improve delivery timelines for each store.
Executive – Stores
PepsiCo India Holdings Pvt. Ltd.
Bangalore
03.2007 - 04.2009
- Managed inventory control and store operations for raw and packaging materials.
- Oversaw engineering spare parts procurement and management.
- Conducted yield calculations to optimize material usage.
- Processed purchase requests to ensure timely replenishment of stock.
Distribution Executive
Himalaya Drug Company
Bangalore
02.2006 - 03.2007
- Handled logistics and exports across Pharma, Animal Health, and Ayurvedic divisions
Depot Manager
Aurobindo Pharma
Hyderabad
11.2001 - 01.2006
- Oversaw depot billing, dispatches, and statutory documentation
Education
Executive Program - Operations
Indian Institute of Management
Bangalore01.2023
MBA - General Studies
PRIST University
Bangalore01.2010
Supply Chain Management
IIT Delhi
01.2008
CRM
MDI Gurgaon
01.2008
B.Sc. - Mathematics, Physics & Statistics
S.V. University
Cuddapah01.1998
Skills
- Strategic sourcing
- Logistics management
- Warehouse optimization
- 3PL operations
- Vendor negotiation
- Demand planning
- Cost reduction
- Project leadership
- ERP and e-auction platforms
- Supply chain digitization
- Cross-functional collaboration
Projects
Greenfield Project – Sweet & Parotta Plant, Delivered ₹30 Cr factory in 6 months; led vendor selection, logistics strategy, and RM/FG flow
Key Achievement
Created centralized billing system and transitioned to 3PL model, delivering ₹10 Cr savings annually
Timeline
General Manager – Supply Chain (Procurement)
Orkla India Pvt. Ltd.
11.2023 - Current
Head – Factory Supply Chain
Orkla India Pvt. Ltd.
02.2022 - 11.2023
Deputy General Manager – Commercial
Bambino Pasta Foods Pvt. Ltd.
05.2021 - 02.2022
Deputy General Manager – Supply Chain
Jubilant Agri & Consumer Products Ltd.
04.2018 - 05.2021
Head – Factory Supply Chain
MTR Foods (Orkla Group)
09.2015 - 04.2018
Team Leader – Procurement
Hindustan Coca-Cola Beverages Pvt. Ltd.
01.2011 - 09.2015
Asst. Manager – Supply Chain
Amalgamated Bean Coffee Trading Co. Ltd.
04.2009 - 01.2011
Executive – Stores
PepsiCo India Holdings Pvt. Ltd.
03.2007 - 04.2009
Distribution Executive
Himalaya Drug Company
02.2006 - 03.2007
Depot Manager
Aurobindo Pharma
11.2001 - 01.2006
Executive Program - Operations
Indian Institute of Management
MBA - General Studies
PRIST University
Supply Chain Management
IIT Delhi
CRM
MDI Gurgaon
B.Sc. - Mathematics, Physics & Statistics
S.V. University
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