A results-driven and highly accomplished Area Manager and Inside Sales Manager with around 22 years of experience at Eppendorf India Private Limited. Proven expertise in customer service excellence, team leadership, and strategic sales management. Spearheaded the development and growth of a high-performing Inside Sales team, driving significant revenue growth through innovative sales strategies and the successful implementation of CRM systems. Successfully led the effort to secure ISO 9001:2015 Certification for sales processes, ensuring alignment with global standards and enhanced operational efficiency.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Manager - Inside Sales
Eppendorf India Private Limited
01.2019 - 02.2025
Played a crucial role in developing a fresh Inside Sales team
Hire, train, and coach Inside Sales Specialist and set individual and team sales goals.
Led a team of 4 Inside Sales Specialists, driving performance through targeted KPIs and sales metrics while delivering continuous coaching and feedback to support growth and goal attainment.
Optimize sales scripts, email templates, and outreach techniques.
Develop and implement sales strategies to meet revenue targets. Oversee lead generation, qualification, and conversion processes (Funnel Management)by ensuring consistent follow-ups and engagement with prospects and converting to orders.
Drive proactive sales of aftermarket products—including parts, Service Contracts and simple upgrades(Cross Selling of products & Accessories Selling)—by engaging customers early, clearly communicating value, and converting opportunities into confirmed bookings.
Last handled Target and Achievement: ₹ 13.4 Cr, 100% achieved
Ensure accurate data entry and pipeline management in Microsoft Dynamics e365 CRM. Implement automation and tools to improve efficiency. Update CRM and other IT systems as required to reflect customer contacts
Proactively analyze sales tools and customer interaction data to identify trends, uncover pain points, and tailor sales strategies that drive conversion and long-term customer value
Cross Functional collaboration with Marketing for Lead generation & developing campaign offers and with Materials dept for order processing and proper supply to customer .
Preparation of Sales reports and forecasts for leadership and track key performance indicators (KPIs) and adjust strategies accordingly.
Key user - Implementation of Microsoft Dynamics e365 CRM.
Process author for Sales procedure and Internal Auditor for ISO 9001: 2015 Certification
Area Manager
Eppendorf India Private Limited
01.2011 - 12.2018
Develop and implement sales plans to meet targets in my assigned territory (Chennai, Pondicherry and Andaman & Nicobar Islands).
Identify new business opportunities and potential markets and execute promotional and sales activities to drive revenue growth.
Responsible for direct sale of products for Phrama industry, Private Life Science Companies, Food and Beverages, Agriculture Research, Hospitals and Key Govt accounts ( through tender)
Build and maintain strong relationships with key clients and conduct regular meetings and follow-ups with customers to understand their needs.
Monitor competitor activities and develop strategies to stay ahead and provide reports and feedback to senior management on market conditions.
Territory Manager - Kerala
Eppendorf India Private Limited
09.2008 - 12.2010
Develop and implement sales plans to meet targets in my assigned territory ( Entire Kerala State).
Identify new business opportunities and potential markets and execute promotional and sales activities to drive revenue growth.
Responsible for direct sale of products for Private Life Science Companies, Food and Beverages, Agriculture Research, Hospitals and Key Govt accounts ( through tender)
Build and maintain strong relationships with key clients and conduct regular meetings and follow-ups with customers to understand their needs.
Monitor competitor activities and develop strategies to stay ahead and provide reports and feedback to senior management on market conditions
Senior Service Executive
Eppendorf India Private Limited
05.2003 - 08.2008
Responsible for overseeing service operations, carrying out installation of equipments, ensuring customer satisfaction and managing a team to deliver high-quality service.
Ensuring a positive customer experience through prompt and effective service. Handling escalated customer issues and complaints.
Building and maintaining strong customer relationships.
Responsible for selling of Service products like, AMC, CAMC & IQ, OQ
Education
Bachelor of Engineering - Electrical And Electronics Engineering
Sona College of Technology
05-2002
Skills
Customer service
Team leadership
Coaching & Mentoring
Time management
Funnel and Pipeline Management
Proficient in leveraging CRM platform (Microsoft Dynamics e365)
Certification
Future Leadership Program - National University of Singapore
Organic Agricultural Management - Kerala Agricultural University
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Malayalam
Intermediate (B1)
Timeline
Manager - Inside Sales
Eppendorf India Private Limited
01.2019 - 02.2025
Area Manager
Eppendorf India Private Limited
01.2011 - 12.2018
Territory Manager - Kerala
Eppendorf India Private Limited
09.2008 - 12.2010
Senior Service Executive
Eppendorf India Private Limited
05.2003 - 08.2008
Bachelor of Engineering - Electrical And Electronics Engineering
Financial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private LimitedFinancial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private Limited