Vijaysingh Bhandari

Managed Modern Trade Business for Philips India Limited across Maharashtra, Goa, and Chhattisgarh with turnover exceeding ₹14 crore.

Oversaw a network of 480+ retail stores including Croma, Reliance Digital, and Vijay Sales.

Led a team of 80 sales promoters, 12 floaters, 3 BMEs, and 6 merchandisers, focusing on hiring and retention.

Cultivated relationships with key regional buyers to facilitate business expansion and growth opportunities.

Conducted data analysis of secondary sales to identify strategic business development opportunities.

Executed regional marketing activities to drive sales performance and increase market share.

Coordinated regularly with KAM and MOD Head to ensure effective strategy implementation.

Organized training programs to enhance skills and engagement of sales promoters.

Managed Modern Trade Business for Haier Appliances across Mumbai-Thane and Pune, achieving turnover of 97+ Cr and 58+ Cr.

Oversaw a network of 97 stores in retail chains, including Croma and Vijay Sales.

Led a team of 110 sales promoters and 7 team leaders, focusing on hiring, performance, and retention.

Developed relationships with key regional buyers to identify business expansion opportunities.

Conducted data analysis of primary and secondary sales to inform strategic decisions for market dominance.

Established targets for sales promoters to drive performance and accountability.

Coordinated regularly with KAM and Haier HO teams to ensure effective strategy implementation.

• Managed modern trade business for VIP Industries Ltd across Mumbai-Thane, generating turnover exceeding 60 crore.
• Led team of over 100 sales promoters and two team leaders, overseeing hiring, performance, and retention.
• Oversaw network of more than 80 stores in retail chains including Dmart, Reliance Mart, and Metro CNC.
• Cultivated relationships with key account managers to identify business expansion and growth opportunities.
• Conducted data analysis of primary and secondary sales to drive market dominance and strategic decision-making.
• Executed hiring and development of sales promoters, establishing performance targets for the team.
• Coordinated regularly with regional buyers and VIP head office for effective strategy implementation.
• Monitored fill rates, improved market share, ensured proper assortment availability, and reviewed NIA stocks for operational efficiency.

• Oversaw modern trade business for Haier Appliances India Pvt Ltd, achieving turnover exceeding 40 crore.
• Managed a network of over 50 retail stores, including Vijay Sales and Reliance Digital.
• Led a team of 27 sales promoters and one team leader, focusing on hiring and performance management.
• Developed relationships with store managers and teams to identify business expansion opportunities.
• Conducted data analysis of secondary sales to support strategic business decisions and market dominance.
• Accountable for hiring and training sales promoters, establishing targets to drive performance.
• Coordinated regularly with key account managers to ensure effective strategy execution.
• Monitored fill rates and model availability at stores, managing end-of-life stock for optimal operations.

• Managing a network of 50+ stores in retail chains like Vijay Sales, Reliance Digital, Croma and Metro.
• Leading a team of 35 Sales promoters and 1 team leader – responsible for their hiring, performance and retention.
• Handling the Modern Retail business with complete operations including merchandising, brand visibility, maintaining relationships with key retail stores.
• Focusing on store activities, with the help of various assets & POSM's Interaction & Negotiations with the DM, SM, merchandising team.
• Purchase team on Back order, Stock availability with correct assortment as per store dynamics.
• Also taking additional space for brand promotions.
• Coordinated with purchase team to ensure accurate stock availability and assortment.
• Secured additional space for brand promotions to drive visibility and sales.

• Achieving the weekly/monthly given targets.
• Received customer grievances & communicated them to the Area Service Manager to solve the same.
• Attend customers on floor and conclude the requirement of customer and assign it to concern department.
• Timely reporting to the Area Manager regarding sales effects & problems incurred during the same.
• Attend weekly meetings and seminars to understand more about our products & market strategies.

• Managing the HA department operations in efficient & effective way to implement the marketing activities defined by HO team.
• Drive sell-out of HA department and achieve the assigned target on daily/weekly/monthly basis.
• Acquired customer feedback & communicate the same to the Regional Marketing team for betterment of store.
• Working closely with other brand staff to identify their requirements and communicate it to Brand managers, also ensuring the timely delivery of models.
• Maintained store SOPs, hygiene to enhance customer experience.

• As an ISD, I have been responsible for counter sell-out, customer handling, and after sales service.
• Assessing the competition brand models and then asking for right model at my counter.
• Achieved effectively & efficiently the monthly sales targets.
• Negotiating with the customers regarding price & service considerations.
• Ensured timely deliveries of products & avoided any kind of disputes.