Vijayendra Singh
Deputy General Manager - Marketing And Communications
Bangalore
Summary
Innovative Marketing Strategy/GTM leader with 20 years of experience with Brand Positioning and thought Leadership, experience across the APAC, EMEA, and Americas regions. Results-oriented and collaborative professional, with expertise in building Industry Value Propositions, Demand Marketing, Product Marketing, Market Segmentation, and Digital Marketing.
Overview
22
22
years of professional experience
Work History
DGM - Marketing and Communications
Tata Communications Ltd.
BANGALORE
06.2020 - Current
- Developing Go-To-Market Strategy & Marketing
Plan for Solutions: SaaS, Cloud, Security, Network,
Unified Communication & Services for multiple
segments: Direct/New Logo/SMB - Driving customer acquisition via PPC, SEO, Display, Paid, Social, Email Marketing, Lead Generation, Content Syndication, and other demand related channels.
- Building multichannel Industry- BFSI, Manufacturing & Retail cluster ABM and demand generation strategies that fuel new business growth
- Plan & Execute C- Level Program across globe
- Create Industry(BFSI, Retails & Manufacturing )Value Proposition, Sales Plays and Execute
Industry go-to-market plans - Build and Execute Industry Programs
- Lead and Manage Global SDR Program
- Budget/Project/Agency Management
Field Marketing, Industry Segment Lead
DELL EMC
BANGALORE
07.2018 - 03.2020
- Develop a strategic Industry(BFSI, Govt & Retail) focus marketing plan to contribute to demand generation, revenue pipeline, brand awareness & customer marketing
- Build & Execute Programs for SaaS Solutions.
- Partner with product and partnership teams to create and execute Industry go-to-market plans
- Build Industry focused thought leadership assets
- Build & Execute - Industry GTM Plans & CXO Engagement Programs
- Build Industry story and narrative to position products
- Build & Manage- Sales Enablement Programs
- Lead Sales Development Programs
Lead Marketing Program Manager
BMC Software
Pune
06.2015 - 04.2018
- Develop Industry go-to-market programs leveraging PR, AR, thought leadership, digital, content marketing, field marketing, across markets globally
- Build & Execute Marketing Plans for SaaS solutions on Multi-Cloud Management
- Developed and Executed fully integrated digital marketing plans and campaigns
- Partner with Global Sales leadership to grow the pipeline
- Build industry ABM cluster marketing programs to deliver customer-centric value proposition
- Drive and Track marketing programs for ROI
Digital & Industry Marketing Manager
IBM India Pvt. Ltd
04.2011 - 06.2015
- Planning, development, and execution of Industry global marketing campaigns across multiple regions and markets
- Develop Global Industry & Digital marketing plan for System Z
- Build Industry Salesplays - BFSI & Retail
- Build GTM for IBM Industry SaaS Solutions
- Manage Global Industry Product Launches
- Build content strategy that delivers on the buyer journey progression
- Responsible for creating & managing integrated global program
Program Manager
HP India Pvt. Ltd
05.2010 - 04.2011
- Execution of demand generation program
- Project management of creative assets creation
- Administration of CRM and marketing performance reporting
- Marketing campaigns Manage digital, media agencies and allied vendor
Previous
Employments
06.2001 - 05.2010
- GT NEXUS: Manager DBCOE (Jan 2009 – May
2010) - Wipro: Sr Account Manager (July 2008 - Jan 2009),
- TIBCO Software: Marcom Specialist for MEA (Sept 2006 -June 2008)
- PM A M IT Services: BDM (Oct2005 – Aug 2006)
- Better Marketing Services: BDM (June 2004- Oct 2005)
- Anadi Marketing Services (June 2001- June2003)
Education
Post Graduate Diploma - Marketing
University of Wales
UK 06.2003 - 2005.06
Bachelor of Engineering - Computer Science
University of Agra
Agra 06.1997 - 2001.06
Skills
Marketing Strategy
Accomplishments
1.Developed and implemented fully integrated marketing plans and campaigns that generated $120+ Mn ACV MSQLs for new logo customers and $35 Mn ACV MSQLs through product cross-sell/up-sell to existing enterprise customers
2.Launch of thought leadership Global Programs such as SCDX & Leading in Digital First World
3.Led CXO connect programs to build eminence and drive credibility through CIO connect, Accelerated Solutions Environment workshops, Industry Marketing Campaigns, Round Tables, and Webinars
4.Successfully accelerated large complex deals ($20Mn - $100Mn ACV) through Pursuit marketing programs
Timeline
DGM - Marketing and Communications
Tata Communications Ltd.
06.2020 - Current
Field Marketing, Industry Segment Lead
DELL EMC
07.2018 - 03.2020
Lead Marketing Program Manager
BMC Software
06.2015 - 04.2018
Digital & Industry Marketing Manager
IBM India Pvt. Ltd
04.2011 - 06.2015
Program Manager
HP India Pvt. Ltd
05.2010 - 04.2011
Post Graduate Diploma - Marketing
University of Wales
06.2003 - 2005.06
Previous
Employments
06.2001 - 05.2010
Bachelor of Engineering - Computer Science
University of Agra
06.1997 - 2001.06
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