Vijay Singh Chauhan

• Administered B2B digital platform, focusing on report formulation and insight acquisition.
• Tracked user behavior and monitored campaign progress using Adobe Customer Journey Analytics tool.
• Provided actionable recommendations to enhance campaigns based on analytical findings.
• Identified opportunities for process improvements through web analytics solutions.
• Generated performance reports for international campaigns, detailing key metrics.
• Recommended updates based on collected data to optimize campaign effectiveness.
• Implemented best practices in web analytics tools to improve data accuracy.
• Analyzed key metrics such as clicks, impressions, signups, and conversions for strategic insights.

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• Generated monthly reports detailing trends in traffic, conversion rates, revenue growth.
• Developed website measurement strategy, defining business objectives, goals, KPIs, and targets for online channels.
• Provided consulting services through analysis and auditing of client web accounts, designing testing strategies for online channels.
• Led team in implementing tagging strategies using tools like Tealium and Adobe Launch.
• Optimized web and mobile channels by applying insights from test results to deliver personalized experiences.
• Utilized tools including Adobe Analytics, Dynamic Tag Management/Launch, and Tealium AudienceStream.
• Managed high-profile clients such as Vodafone Global, ZS, Kotak Bank, IDFC Bank, and Kotak Cherry.

Senior Manager – Digital Acquisition (Digital Marketing) | Mumbai (Jun 2020- Present)

• Digital Business Generation (Unassisted) for loans, investments, insurance, and other bank products, with marketing campaigns on pre-login channels – desktop website and mobile website.

• Campaign Planning and Management: End to End Campaign designing, segmentation, execution, monitoring, and analysis using tools like Adobe Target, AAM, and Adobe Analytics.

• Growth Initiatives: Interact with Product Teams to increase the range of products marketed through digital channels, and ensure Omni-Channel Visibility of bank products.

• Coverage Across the Website: Have enabled the personalized experience to 90% of users including both NTB(New to bank) and ETB(Existing to bank) customers landing on the website.

• Deliver efficiency in business generation cost by tracking and reporting parameters like Click Through Rate (CTR), Leads Generated (LG), Leads Converted (LC), Website Traffic, Channel Attribution, etc.

Design and build frictionless and personalized experience for customers (Landing Pages, Webforms, Banners visibility capping), use tools to improve the user experience along with campaign visibility, & improve engagement with contextually relevant communication.

• Led development of internet banking platform, enhancing features for superior customer experience.
• Engaged multiple stakeholders and benchmarked market standards to create best-in-class product.
• Developed roadmap for website measurement strategy, defining business objectives and identifying KPIs.
• Conducted analysis and audits of clients' web analytics accounts, recommending testing strategies.
• Created A/B and multivariate test plans, managing implementation with statistical rigor.
• Integrated CRM platform with Adobe Target to create personalized omni-channel offers.
• Utilized tools including Adobe Target, Adobe Analytics, Dynamic Tag Management, and Adobe Audience Manager.
• Managed client relationships with HDFC Life, Fern n Petals, Airtel, ICICI Prudential, and RMF.

• Defined product strategy and launched new telecom products on Vodafone website and app.
• Developed front-end website for improved user engagement.
• Managed a team of 4 members to execute additional projects.
• Designed UI/UX for ICICI Prudential's website to enhance client interaction.