VIJENDHAR GADHAM

Managed monthly turnover of 4cr for National chains and Regional Chains.

Managed a team of 3 Sales officers, 30 promoters, and 25 merchandisers.

Utilized monthly budget efficiently to drive business growth in various retail chains.

Implemented quarterly additions of new sku's to enhance business growth.

Gathered competition market activities and provided timely updates to the organization

Successfully executed new product launches according to planned budgets.

Monitored promotional campaigns and ensured their effectiveness through careful analysis.

• Lead a team of 5 TSO's and 30 sales representatives to achieve and exceed the sales target 50 lakhs per month with 12 distributors
• Develop and implement effective sales strategies to drive revenue growth, expand market share, and increase profitability in the confectionary segment
• Conduct market research and analysis to identify market trends, consumer preferences, competitor activities, and new opportunities for product positioning and sales growth
• Build and maintain strong relationships with key clients, distributors, and retailers to ensure customer satisfaction, loyalty, and long-term partnerships
• Monitor sales performance metrics, such as sales volume, revenue, profit margins, and market share, and take corrective actions as needed to meet or exceed targets
• Collaborate with marketing teams to develop and execute promotional campaigns, product launches, pricing strategies, and marketing initiatives to drive brand awareness and sales
• Prepare sales forecasts, budgets, and sales plans based on market trends, historical data, and business objectives to optimize sales performance and resource allocation
• Generate sales reports, dashboards, and analysis to track sales performance, evaluate sales activities, identify areas for improvement, and provide actionable insights to senior management

• Handling HR operations, leading 2 people in Teams, Handling stakeholder's Handling 9 distributors with 9 Territory sales officers & 21 isr's, managing 15 Distributors Business Turnover turnover is 9 cr per month
• Responsible for handling distributors ranging in scale & handling a team of Sales Officer on company payroll
• Responsible for coach Sales Officer to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor
• Sales planning and forecasting, implementation, supervision, administration
• Responsible for Primary & Secondary Sales, product display and availability in the respective market
• On job training to sales team, focus on distributor stock, FIFO policy supply goods with POP materials quantity
• Route Planning, DB Claim and ensuring timely deliveries & Payment and stock availability in the market & DB point as well
• Handling coverage expansion, brand awareness
• Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis
• Responsible for availability and visibility of all brands & SKU of the Product

• Managed 6 people entire 5 districts
• Handling 1.20cr per month
• Covering 106 Sub_d distributors for Warangal, Khammam, Nalgonda, Karimnagar & Hyderabad
• Heading a team of 12 energetic RS & SS (Redistribution Stockiest & Super Stockiest) to penetrate the market, analyzing the trends to augment the customer service and to achieve the maximum sales targets through direct selling
• Meet Sales and Distribution targets by effective implementation of area sales & development plans
• Develop Sales forecast for all categories based on trends
• Develop channel sales strategy for geography assigned in consultation with Zonal Manager/Regional Manager
• Assigning TSO's & RSSM (Redistribution Stockiest Salesman), RSP (Rural Salesperson) keep motivated through rewards & recognition
• Planning, Manpower Dimensioning, hiring salesman, Training, Channel Selection, and Identification Criteria, Go to Market Strategy, Appointment of frontline Sales Representative for market
• Responsible for delivering Primary and Secondary sales targets in market GT market for all wholesalers & Retailers., Ensure best-in-class visibility execution of the portfolio in market, Drive channel sales programs like Wholesale Loyalty, DB Engagement, etc., to achieve targeted brand wise coverage and penetration
• Managing Distributors/Dealer Return on Investment (ROI) by rationalizing Investments and driving his secondary sales

• Successfully integrated the salesforce with numerous distributors and retailers to penetrate the market
• Grew the tertiary recharge sales target by coordinating with all the distributors and retailers on various schemes and product launch to maximize the revenue

• Oversaw the entire distribution, Retail sales and managed prepaid sales for the assigned territory
• Hired and trained DSR's and promoters on the company's goals and procedures