A Hardcore sales and marketing professional with more than 23 years of commendable experience in the areas of sales & Marketing, Business Development, P&L Accountability, Channel sales and management, Key Account Management, Profit Center Operations, Brand management, Process Enhancement, people management etc.
Management and marketing expertise in diverse sectors such as Trading, Solar Energy, export & import, Distribution, Product Branding, promotion and sales, General Insurance, Life Insurance, Capital Goods market etc.
Proactive, multilingual leader/manager with experience in multi-cultural and global environments.
Strong Networking and business development skills backed by excellent communication and presentation skills.
Expertise in strategic planning, new business startup, market plan execution, cost containment, budgeting/finance, customer service, staff training, supervision and mentoring.
Highly skilled in marketing, competitor and market analysis, Insurance services, staffing, client relations, management reorganization, new product roll out, and targeted marketing.
Excellent leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills. Thrive in both independent and collaborative work environments.
Overview
22
22
years of professional experience
4
4
Languages
Work History
Entrepreneur
Self Employed
08.2014 - Current
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Launched new product lines successfully through comprehensive planning, strategy and research.
Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Determined business plan, mission statement, and vision.
Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Increased business revenue by implementing innovative marketing strategies and expanding product offerings.
Generated additional revenue streams through constructive partner and client relationships.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Assisted in recruiting, hiring and training of team members.
Led a team of professionals to achieve ambitious growth targets while maintaining high employee morale and retention rates.
Developed strategic partnerships with key industry players to enhance brand visibility and credibility.
Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Prepared annual budgets with controls to prevent overages.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Interacted well with customers to build connections and nurture relationships.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Streamlined operations by identifying inefficiencies and implementing cost-saving measures that improved overall profitability.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
Managed purchasing, sales, marketing and customer account operations efficiently.
Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
Optimized supply chain processes for increased efficiency, cost reduction, and better inventory management.
Established a successful startup by researching market opportunities, creating a business plan, and securing funding.
Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
Negotiated contracts with suppliers for favorable terms that resulted in significant cost savings for the company.
Identified target customer segments through in-depth research, building tactical marketing strategies.
Self-motivated, with a strong sense of personal responsibility.
Gained strong leadership skills by managing projects from start to finish.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Exercised leadership capabilities by successfully motivating and inspiring others.
Applied effective time management techniques to meet tight deadlines.
Worked flexible hours across night, weekend, and holiday shifts.
Passionate about learning and committed to continual improvement.
Organized and detail-oriented with a strong work ethic.
Proved successful working within tight deadlines and a fast-paced environment.
Proven ability to learn quickly and adapt to new situations.
Head- Sales
Shan Solar Pvt Ltd/ Bridge Solar Pvt Ltd
07.2019 - 04.2020
As the head of the sales and marketing team and dealer management, I have been instrumental in developing policies for reaching out to new clients in the domain of residential and commercial establishments. I have been able to successfully identify clients willing to replace power from DISCOMS with renewable energy and tie up with integrators to carry out the power projects. Have recapitulated the day to day operational functions below:
Select solar energy products, system’s, or services for customers such as Roof-Tops, Power Parks, Signing of PPA’S, Solar Lighting, etc.
Calculate potential solar resources or solar array production for a particular site considering issues such as climate, shading, and roof orientation.
Provide technical information about solar power, solar systems, equipment, and services to potential customers or dealers.
Develop marketing or strategic plans for sales territories.
Established a robust pipeline of prospects through diligent prospecting efforts, leading to consistent increases in new business opportunities.
Analyzed market trends to identify new opportunities for business expansion and growth.
Resolved customer issues quickly to close deals and boost client satisfaction.
Met with clients, delivering presentations, and educating on product and service features and offerings.
Director - Sales & Operations.
Purpledot Designs Pvt Ltd.
08.2011 - 07.2014
Contribute to the development and refinement of Company’s vision and strategy.
Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns.
Liaise with other executive heads on the implementation of the company’s strategic and operational plans.
Develop, review, and report on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team.
Develop and lead the Business Development team in sourcing, managing and implementing new business opportunities.
Leveraged professional networks and industry knowledge to strengthen client relationships.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Improved project efficiency with strategic planning, resource allocation, and time management practices.
Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Monitored and coordinated workflows to optimize resources.
Paid attention to detail while completing assignments.
Sales &Marketing Manager
Oman Insurance
09.2008 - 06.2011
Maintain and track all sales and marketing efforts involved in bank assurance Vertical.
Be in charge of the marketing and sales employees, handle their evaluations, work schedules, etc.
Do market research to figure out the market requirements for all of the company’s existing and future products and services for the company.
Do analysis of all of the customer research, conditions in current market in their niche area, and get information on the company’s competitors.
Put together and put into practice marketing plans and projects for new, as well as current existing products and services.
Manage the efficiency of the marketing and sales plans in the company.
Watch over, review and do a report on all of the company’s marketing activities and the results of these activities.
Compose and manage the marketing budget of the Vertical and develop the strategies for prices.
Be the liaison with representatives of media and advertising for the company and also with the Banks.
Driven the sales through the channel partners.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Area Manager – Bank Assurance
ICICI Lombard General Insurance Company LTD
03.2006 - 08.2008
Establishing relationship with the branches of different corporates in the state of kerala, like ICICI Bank, erstwhile Centurion Bank, ICICI Prudential and Bajaj Capital to maximize the business.
Identify prospective clients from sectors like government and corporates to generate business.
Training, Supervising and motivating the team of USM’s, SM’s and channel partners sales teams to ensure business growth.
Providing product and Process Training to SM’s, USM’s, Branches employees and Trainees.
Fixing sales targets for the team and Branches.
Personal involvement in sourcing of quality corporate accounts.
Appointment of Contract Sales Executives and provide them required training on products.
Day to day monitoring of sales team and reporting to higher manager.
Client meeting and product presentation.
Preparing MIS reports and documentation, for the territory at the end of each month.
Follow up with Legal, Processing Unit and Underwriters for smooth transactional resolutions.
Interacted with operations to develop and institutionalize operations processes and provide detailed processes, checklists, product papers and documentations, etc.
Coordination between internal operation’s team and customers.
Handling escalations.
Enhance client satisfaction by addressing various client requirements.
Resolved conflicts promptly to promote positive environment for customers.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Agency Manager
ICICI Prudential
12.2003 - 11.2005
Brand Building.
Brand Recall Check.
Promotional activities for recruitment.
Promotional activities for increasing sales.
Recruitment of Financial advisors.
Training and motivating financial advisors.
Relationship Building and maintenance with internal and external customers.
Supporting advisors in sales and consultancy.
Group target achievement.
Team management (Team of 35 advisors).
Managed a diverse portfolio of clients, ensuring personalized service and appropriate coverage based on individual needs.
Led monthly team meetings to review performance metrics, address challenges, and celebrate successes as a cohesive unit.
Attended seminars, conferences and organizational activities to maintain management expertise.
Assistant Manager
Plus Business Machines.
04.2002 - 12.2003
Taking care of its advertising and promotional activities in the given areas.
Direct Marketing of Capital Equipment’s such as projectors, electronic copy boards, system integrators etc.
Business development and sales.
Cold Calling - Lead Generation.
Giving Presentations and Demos to the corporate and individual users.
Preparing Proposals, Follow ups and Negotiating Contracts.
Appointment of potential dealers with in the territory.
Identified new market segments and significantly expanded the existing customer base.
Customer interactions and relationship maintenance.
Co-ordination with the company service centers for better customer satisfaction.
Delivered services to customer locations within specific timeframes.
Excellent communication skills, both verbal and written.
Education
PGDBA - Marketing And Systems.
ICFAI Business School.
Hyderabad, India
04.2001 -
Bachelor of Commerce -
Government College Malappuram
Malappuram
04.2001 -
Senior Secondry Certificate Examination. -
Kendriyavidyalaya
Malappuram, India.
04.2001 -
Skills
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Additional Information
Address: Meempat Sreevalsam, Kavungal, Malappuram, India. Pin.676505.