Vijeta Srivastava
Lucknow
Summary
Retail, sales and business development professional with 19+ years of hands-on experience in Retail Sales & Marketing, New Store Planning, Business Development, B2B and Lifestyle retailing encompassing revenue and profit maximization, store operations excellence, supply chain and inventory optimization, buying & merchandising, categories development, distribution management, institutional and corporate sales & customer relationship management. Highly motivated and driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and Business Development. Strong ability to drive profits, control costs and achieve continuous process improvement. Successfully motivated, trained and developed team members to drive profitability in highly competitive environment.
Overview
22
22
years of professional experience
1
1
Certification
Work History
General Manager & Regional Business Head - Retail Operations
Vishal Mega Mart
02.2023 - Current
- Managing end to end responsibility of Vishal Mega Mart Stores of MP and CG as Business & P&L Head
- Currently managing 43 Operational Stores spread across in two States MP & CG in area of 6.45 lacs sq ft
- Annual turnover of these Stores was 450cr in 21-22 financial year, 525cr in 22-23 and targeting 625cr in 23-24
- Managing a team size of 1100+ people including 4 Area Managers and support function team
- Managing business expansion too and targeting to open 8 more stores by 23-24 year end
General Manager - Retail Ops & Business Development
Reliance Retail Ltd
Lucknow, India
10.2018 - 11.2022
- Managed end to end responsibility of Trends Business as P&L Head
- Currently managing 70 Operational Stores of Trends in UP&UK States of North Region
- Annual turnover of these Stores was 135cr in 21-22 financial year and targeting 240cr by 22-23 end
- Managing a team size of 700+ people excluding CMs, CVMs & CMMs, CHRs who directly reports into me
- Ensuring end to end hiring process of CMs, SMs, DMs, CVMs and CMMs and other support function positions proactively
- Ensuring ATL & BTL effective marketing activities in order to capitalize business on regional/national festivals and on holidays in a continuous pace
- Opened 4 Stores in 19-20, 24 Stores in 20-21 and 28 Stores in 21-22 FY which is highest in Country opened by any State consecutively two years in a row and signed up 31 more properties which are being launched in 22-23 FY
- Managing business expansion in all towns of UP&UK states in order to ensure our footprints in every Tehsil of each District
- Ensuring right merchandise, at right prices and at right time. Market analysis is being shared with B&M team regularly
- Ensuring execution of seasonal VM Mock Shops, effective training on products, retail hygiene and SOPs at stores
- Continuous focus and drive for growth in NPS, Internal Parameters, Cost saving initiatives, Omni and Jio Mart business
Unit Head
Big Bazaar (A Division of Future Group)
Varanasi, Kanpur & Lucknow, India
09.2015 - 10.2018
- Managed hypermarket unit of 45K+ sqft which is assumed to generate business of INR 110CR annually with 11% EBITDA
- Worked closely with buying team to ensure minimum 95% fill rate
- Valuable contribution to control operating cost under 14% of sales by scheduling expenditures, analyzing variances and initiating corrective actions to reduce wastages and shrinkages
- Monitoring cost control at micro level, brought down, Shrinkage and damages from 0.71% to 0.35%, Non Trading items consumption gone down
Retail Operations Manager
Home Centre Gulf LLC (A Division of Landmark Group)
Dubai & Qatar, UEA & Middle East
02.2014 - 07.2015
- Responsible for managing Flagship Store of 81K sqft which generates a business of QR 180 million annually
- Ensuring consistent high standard of VM presentation in the store, making sure all available area is effectively utilized
- Managing and motivating staff of 14 different Nationalities to increase sales and ensuring store efficiency by maintaining and working on accurate pricing for all products, sales and activity reports
- Ensuring training needs for all my team members including Asst Showroom Manager and Department Managers
- Ensuring operation compliance and government economic department guidelines are always met to avoid fines or unnecessary charges.
District Manager - Store Operations Support
Bharti Retail Ltd
Ludhiana & Jalandhar, India
06.2010 - 02.2014
- Managed Operational Compliance along with inventory rotation of around 7cr across all CHM and Small Format Stores
- Supported store team to meet Operational Compliance by imparting regular trainings & checks at various levels
- Improvised Star Audit (SOP) Scores from 73% to 90%+ scores by ensuring an effective execution of all SOPs
- Managed complete NSO related activities till hand-over to Store Operations
- Brought down Shrinkage from 3.75% to 1.1%
Regional Buyer & Merchandiser
Aadhaar Retailing Ltd, Future Group & Godrej
Ludhiana, India
12.2007 - 06.2010
- Responsible for managing lifestyle sub categories buying and merchandising for 31 stores across Punjab and Haryana
- Ensuring the average margin is >35% cumulatively for all sub categories with minimum 18% contribution to region's total sales turnover
- Place order to restock the merchandise while managing the outflow and inflow of the inventory by recording day to day transactions of sales
- Responsible to define annual sales and margin budget for all sub categories in consideration with potential increment and business opportunities in sales throughout the year
Store Manager
LMG Brands India Pvt. Ltd (A Division of Landmark Group)
Lucknow, India
01.2004 - 12.2007
- Managed retail operations activities of international lifestyle brand stores Bossini and Kappa
- Managed 2.5K sqft of space belongs to two stores with an annual turnover of 2cr with a team size of 8 people
- Handled BOT division (Built, Operate & Transfer) for new store operations, opened 9 stores in various cities like Delhi, Mumbai & Bangalore
Education
Master Degree - Business Administration
Himalayan Garhwal University
Bachelor Degree - Economics & English Literature
Diploma - Retail Management
Symbiosis Institute of Distance Learning
Skills
- Effective and impactful communication
- P&L Management
- Leadership Abilities
- Business Development
- Customer Service
- Operational Excellence
- Negotiation
Certification
- Certified in Fashion Footwear Leather Good & Garments by MSME
- Certified in “Foundational Leadership Program” in august 2013 by Bharti Wal-Mart
- Certified in “Asset Protection & Standard Operating Process by Bharti Wal-Mart
Accomplishments
- Rated with Highest Annual Year Ratings consecutively for 19-20 & 20-21 in Reliance Retail Ltd
- Launched 50 Small Town Trends Stores in a shortest span time of
- Awarded as Best Regional Head on account of opening highest no of Stores consecutively in a year for 19-20 & 20-21
LINKEDIN ACCESS
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Timeline
General Manager & Regional Business Head - Retail Operations
Vishal Mega Mart
02.2023 - Current
General Manager - Retail Ops & Business Development
Reliance Retail Ltd
10.2018 - 11.2022
Unit Head
Big Bazaar (A Division of Future Group)
09.2015 - 10.2018
Retail Operations Manager
Home Centre Gulf LLC (A Division of Landmark Group)
02.2014 - 07.2015
District Manager - Store Operations Support
Bharti Retail Ltd
06.2010 - 02.2014
Regional Buyer & Merchandiser
Aadhaar Retailing Ltd, Future Group & Godrej
12.2007 - 06.2010
Store Manager
LMG Brands India Pvt. Ltd (A Division of Landmark Group)
01.2004 - 12.2007
Master Degree - Business Administration
Himalayan Garhwal University
Bachelor Degree - Economics & English Literature
Diploma - Retail Management
Symbiosis Institute of Distance Learning